Toyoake Kaki Selected for 'Japan Service Innovation 2025'

Toyoake Kaki Co., Ltd. (Headquarters: Toyoake City, Aichi Prefecture; President: Tetsuya Fukunaga; hereinafter "Toyoake Kaki"), which operates the largest wholesale market in Japan by transaction volume for horticultural plants (potted plants) (*1), has been selected for "Japan Service Innovation 2025" by the Service Productivity & Innovation for Growth (SPRING) under the Japan Productivity Center. The selected service is titled: "An Open Platform Accelerating Digital Transformation (DX) in the Distribution of Flowers and Greenery."

*1 Source: Japan Flower Wholesale Market Association, "2024 Flower Market Distribution Survey Overview"

■ About "Japan Service Innovation"

"Japan Service Innovation" compiles leading examples of exemplary service innovation identified through the activities of the Service Productivity & Innovation for Growth (such as the Japan Service Awards and the Japanese Customer Satisfaction Index (JCSI) survey) to contribute to improving productivity in the service industry.

Click here for details on Japan Service Innovation

■ Selection Highlights

The selection was based on the realization of "service innovation (value proposition) that transforms the entire industry through DX in commercial transactions within the flower industry, which has traditionally relied on public markets (*2)."

Click here for details on the selection points (Service Innovation Safari)

*2 Source: "Japan Service Innovation 2025" [Booklet, page 47]

■ Features and Evaluation of the Selected Service

The selected service was evaluated based on the following characteristics:

① It is a platform boasting overwhelming distribution volume. The company group accounts for 26% of the domestic distribution volume of horticultural plants in B2B transactions and also supports exports (2022 estimate).

② It provides seamless logistics services. Unlike public markets where different operators handle collection, sales, and delivery, the company established a private wholesale market that handles logistics services end-to-end, with integrated core systems.

③ It has expanded its service domain by collaborating with "GreenSnap," a consumer community app specialized in plants.