New Sneaker Brand FIYAD Debuts, Sales Start on Official Online Site

TOSMAX Co., Ltd. (Meguro-ku, Tokyo, President & CEO: Takakimi Fujii) will begin sales of the first edition of its new sneaker brand, FIYAD, on its official online site ( https://fiyad.jp ) starting April 9, 2026. FIYAD is a sneaker brand that advocates a new dress style, Modern Dressism, which transcends the boundaries between formal and street by fusing the techniques of leather shoes with the functionality of sneakers. The three lines, "LEN," "SOU," and "ZIN," which were unveiled on March 19, 2026, will finally be released into daily life.

In conjunction with the sales launch, large posters of the key visuals will be displayed in the Ura-Harajuku area of Tokyo.

From this place where street and mode intersect, FIYAD will transmit its worldview.

The three lines launching this time, "LEN," "SOU," and "ZIN," each reconstruct modern dress-ism from a different approach. FIYAD will continue to propose new styles that go beyond existing concepts.

Products

LEN

Quiet dignity and resonance in the memory of bewitching colors

Inspired by the "crazy colors" seen in the outdoor and sports scenes of the 80s and 90s. While inheriting the energy of bold color schemes, we have suppressed the noise and reconstructed it into an elegant expression that adults can wear. Based on the formative beauty of leather shoes, it combines soft curves and sharp straight lines to achieve a calm appearance despite its vivid colors. Furthermore, sneaker elements are incorporated throughout, such as reflector shoelaces, pull straps, and reinforcement parts derived from basketball shoes. Even in monochrome models, a layered structure creates depth, expressing a presence that does not rely on color. This is a signature pair of FIYAD that balances playfulness and dignity.

■Regular Colors (3 colors)

PURPLE/WHITE