TOYO TIRE Launches 'SAMURAI BLUE PHOTO MARKS' Fan Engagement Project for Japan National Football Team

TOYO TIRE Corporation (headquartered in Itami City, Hyogo Prefecture) will exhibit at the 'SAMURAI BLUE Matsuri', a Japan national team support event held at MIYASHITA PARK from Thursday, June 11 to Sunday, June 28. Under the theme 'Blue, Passionate, Run.', the company is launching the 'SAMURAI BLUE PHOTO MARKS' project, designed to bring fans closer to the Japan national football team and enable them to show their support. 'SAMURAI BLUE PHOTO MARKS' is a digital content that allows users to simply register their facial photo. The AI then generates an original image compositing the user, wearing the Japan national team uniform, into the key visual 'Blue, Passionate, Run.' featuring TOYO TIRES and the Japan national team. This provides a new way to express support visually, whether from the energetic atmosphere of the venue or conveniently from home. On Sunday, May 31, the launch date, a special booth for 'SAMURAI BLUE PHOTO MARKS' was set up at the Japan national team match 'KIRIN CHALLENGE CUP 2026' held at the National Stadium. Many fans who came to support the team participated, and the initiative received positive feedback. The same project will be featured at the 'SAMURAI BLUE Matsuri' starting June 11, aiming to create an enthusiastic atmosphere of support for the Japan national team. 'SAMURAI BLUE PHOTO MARKS' is a digital content that utilizes AI to visually express support for the Japan national football team. By accessing the special website, taking a facial photo, and selecting a body type, the AI automatically generates an image. The final visual composites the user, wearing the Japan national team uniform, into the key visual 'Blue, Passionate, Run.' featuring TOYO TIRES and the Japan national team, where players Itakura, Ueda, and Doan are depicted in action. The generated image can be downloaded to a smartphone along with a support message for the Japan national team players. It can be easily shared on social media, allowing fans to broadcast their passionate support from home or the venue. Furthermore, at the 'SAMURAI BLUE Matsuri' held at MIYASHITA PARK, limited-edition giveaways of the generated original images and a 'Shoot Challenge' will also be held. Overview of 'KIRIN CHALLENGE CUP 2026' held on May 31, 2026 This is an international friendly match aimed at strengthening the Japan national football team. At the venue of this match held at the National Stadium, TOYO TIRES set up a special booth where attendees could experience 'SAMURAI BLUE PHOTO MARKS'. Official website: https://www.jfa.jp/samuraiblue/20260531/about.html Overview of 'SAMURAI BLUE Matsuri' from Thursday, June 11 to Sunday, June 28, 2026 This is an event held at MIYASHITA PARK where visitors can enjoy projects and content supporting the Japan national football team. TOYO TIRES will offer interactive content that allows attendees to experience the joy of cheering for the Japan national team. Location: MIYASHITA PARK (6-20-10 Jingumae, Shibuya-ku, Tokyo 150-0001) Access: ・JR Yamanote Line, Saikyo Line, Shonan-Shinjuku Line, Tokyo Metro Shibuya Station: Approx. 3 min walk ・Tokyo Metro Chiyoda Line, Fukutoshin Line 'Meiji-jingumae' Station, Exit 7: Approx. 8 min walk Website: https://www.jfa.jp/samuraiblue/for_our_greatest_stage_2026/samuraiblue_matsuri/ About TOYO TIRE Corporation Representative: President and Representative Director Takashi Shimizu Location: 2-2-13 Fujinoki, Itami City, Hyogo Prefecture Established: August 1, 1945 Business: [Tire Business] Various tires (for passenger cars, light trucks, trucks and buses), and other related products [Automotive Parts Business] Automotive parts Factories: Sendai Factory, Kuwana Factory, Hyogo Plant, and others