New Peaks Co., Ltd. Announces Company Name Change to "TOYNOVA Co., Ltd."
New Peaks Co., Ltd. changed its company name to "TOYNOVA Co., Ltd." on February 18, 2026, and launched its new corporate website on April 9. The company specializes in planning and producing B2B business conferences and operating its own media business, with a mission to "Open up the future with the power of questions."
📋 Article Processing Timeline
- 📰 Published: April 10, 2026 at 20:00
- 🔍 Collected: April 11, 2026 at 00:26 (4h 26m after Published)
- 🤖 AI Analyzed: April 20, 2026 at 03:29 (219h 3m after Collected)
TOYNOVA Co., Ltd. (formerly New Peaks Co., Ltd., Headquarters: Tokyo, Representative Director: Keiji Kobayashi) announced that it changed its company name to "TOYNOVA Co., Ltd." on February 18, 2026. We are also pleased to announce the launch of our new corporate website (https://toynova.co.jp) today, April 9.
## Background of the Company Name Change
Our company's mission is "To open up the future with the power of questions." We specialize in planning and producing B2B business conferences and operating our own media business.
To date, we have produced over 300 events and have held theme-specific conferences, which attract decision-makers, across seven areas: HR, customer experience, manufacturing, sales, business planning, back office, and retail.
The participation rate of companies with 1,000 or more employees is 52%, and the application rate for managers and above is 67%, indicating high praise as a venue that drives business decision-making.
In line with the evolution of our business, we have changed our company name as part of a vision refresh to become a "BUSINESS BREAKTHROUGH MEDIA" that advances business "decision-making" through the power of questions.
## The Vision Behind the New Company Name "TOYNOVA"
"TOYNOVA" is a coined word combining "TOY" (playfulness, curiosity) and "NOVA" (new star).
In an era where AI provides answers, we deliver "questions." We aim to update business norms by starting from the true voices and problem-solving of practitioners on the ground. We aspire to be a "BUSINESS BREAKTHROUGH MEDIA" – a media that provides questions that drive business decision-making.
## Launch of New Corporate Website
In conjunction with the company name change, we have launched our new corporate website (https://toynova.jp).
## Background of the Company Name Change
Our company's mission is "To open up the future with the power of questions." We specialize in planning and producing B2B business conferences and operating our own media business.
To date, we have produced over 300 events and have held theme-specific conferences, which attract decision-makers, across seven areas: HR, customer experience, manufacturing, sales, business planning, back office, and retail.
The participation rate of companies with 1,000 or more employees is 52%, and the application rate for managers and above is 67%, indicating high praise as a venue that drives business decision-making.
In line with the evolution of our business, we have changed our company name as part of a vision refresh to become a "BUSINESS BREAKTHROUGH MEDIA" that advances business "decision-making" through the power of questions.
## The Vision Behind the New Company Name "TOYNOVA"
"TOYNOVA" is a coined word combining "TOY" (playfulness, curiosity) and "NOVA" (new star).
In an era where AI provides answers, we deliver "questions." We aim to update business norms by starting from the true voices and problem-solving of practitioners on the ground. We aspire to be a "BUSINESS BREAKTHROUGH MEDIA" – a media that provides questions that drive business decision-making.
## Launch of New Corporate Website
In conjunction with the company name change, we have launched our new corporate website (https://toynova.jp).