Fujimi Town Launches "Tourism Area Development Promotion Team"
Fujimi Town in Nagano Prefecture has established a three-member "Tourism Area Development Promotion Team" to promote "destination-based tourism" that leverages local resources beyond major resorts, aiming to increase overnight stays.
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- 📰 Published: April 28, 2026 at 17:00
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Fujimi Town in Nagano Prefecture has officially begun efforts for tourism area development and established a "Tourism Area Development Promotion Team" consisting of three members.
This initiative will promote tourism that involves experiencing and touring the town's overall local resources, in addition to the traditional attraction of visitors centered on Fujimi Panorama Resort and Fujimi Kogen Resort.
[Background]
Until now, Fujimi Town's tourism has welcomed approximately 900,000 visitors annually, mainly to "Fujimi Panorama Resort" and "Fujimi Kogen Resort," but many of them are day-trippers. In the future, to encourage visitors to stay in Fujimi Town for longer durations, there is a need for destination-based tourism focused on experiential programs that allow visitors to touch the diverse charms unique to the region, such as nature, landscapes, village life, culture, and interaction with people. In this initiative, while utilizing such regional resources, we will nurture a form of tourism that allows visitors to tour and enjoy the entire town while staying, rather than completing their visit at a specific facility.
[Main Plans for FY2026]
In fiscal year 2026, we will work on building stay programs while proceeding with an inventory of tourism resources located in various parts of the town and villages. At the same time, we plan to hold tourism area development seminars so that many townspeople and business operators can participate in these efforts. Furthermore, we will proceed with creating a mechanism that allows visitors to experience the charms of Fujimi Town throughout the entire town.
Fujimi Town will work toward realizing tourism area development that is "good to live in and good to visit," which leads to pride, vitality, and tourism income for the region while allowing visitors to feel and experience the charms of Fujimi Town through stays.
The activities of the Tourism Area Development Promotion Team are scheduled to be continuously communicated through social media and the town's public relations magazines.
[Key Points of the Initiative]
• Full-scale start of tourism area development efforts in Fujimi Town
• Activity launch of the "Tourism Area Development Promotion Team" by 3 members
• Promotion of destination-based tourism utilizing town-wide resources in addition to resort tourism
• Inventory of regional resources, construction of stay programs, holding of seminars, and creation of a mechanism to experience charms across the entire region scheduled for this fiscal year
Tourism Area Development Promotion Team
Member 1
Name: Iori Amemiya
Profile:
Japan Tourism Agency certified Tourism Area Development Manager. Yatsugatake Tourism Area staff (DMO Director). Representative of "Oraho Fujimi," which discovers and transmits the charms of Fujimi Town.
Member 2
Name: Machiko Uehara
Profile:
Fujimi Town Hall official. In charge of launching and developing courses for "Ohisanpo," a tour to experience the charms of Fujimi Town that started in 2013.
Member 3
Name: Junko Kitazawa
Profile:
As an operation staff of the migration support facility "Utsurism" in Fujimi Town, she is in charge of activities to link the charms of Fujimi Town to migration. Previously involved in the establishment of the reservation site "Jalan."
This initiative will promote tourism that involves experiencing and touring the town's overall local resources, in addition to the traditional attraction of visitors centered on Fujimi Panorama Resort and Fujimi Kogen Resort.
[Background]
Until now, Fujimi Town's tourism has welcomed approximately 900,000 visitors annually, mainly to "Fujimi Panorama Resort" and "Fujimi Kogen Resort," but many of them are day-trippers. In the future, to encourage visitors to stay in Fujimi Town for longer durations, there is a need for destination-based tourism focused on experiential programs that allow visitors to touch the diverse charms unique to the region, such as nature, landscapes, village life, culture, and interaction with people. In this initiative, while utilizing such regional resources, we will nurture a form of tourism that allows visitors to tour and enjoy the entire town while staying, rather than completing their visit at a specific facility.
[Main Plans for FY2026]
In fiscal year 2026, we will work on building stay programs while proceeding with an inventory of tourism resources located in various parts of the town and villages. At the same time, we plan to hold tourism area development seminars so that many townspeople and business operators can participate in these efforts. Furthermore, we will proceed with creating a mechanism that allows visitors to experience the charms of Fujimi Town throughout the entire town.
Fujimi Town will work toward realizing tourism area development that is "good to live in and good to visit," which leads to pride, vitality, and tourism income for the region while allowing visitors to feel and experience the charms of Fujimi Town through stays.
The activities of the Tourism Area Development Promotion Team are scheduled to be continuously communicated through social media and the town's public relations magazines.
[Key Points of the Initiative]
• Full-scale start of tourism area development efforts in Fujimi Town
• Activity launch of the "Tourism Area Development Promotion Team" by 3 members
• Promotion of destination-based tourism utilizing town-wide resources in addition to resort tourism
• Inventory of regional resources, construction of stay programs, holding of seminars, and creation of a mechanism to experience charms across the entire region scheduled for this fiscal year
Tourism Area Development Promotion Team
Member 1
Name: Iori Amemiya
Profile:
Japan Tourism Agency certified Tourism Area Development Manager. Yatsugatake Tourism Area staff (DMO Director). Representative of "Oraho Fujimi," which discovers and transmits the charms of Fujimi Town.
Member 2
Name: Machiko Uehara
Profile:
Fujimi Town Hall official. In charge of launching and developing courses for "Ohisanpo," a tour to experience the charms of Fujimi Town that started in 2013.
Member 3
Name: Junko Kitazawa
Profile:
As an operation staff of the migration support facility "Utsurism" in Fujimi Town, she is in charge of activities to link the charms of Fujimi Town to migration. Previously involved in the establishment of the reservation site "Jalan."