Tower Records Launches New Challenge "100 DREAM PROJECT" for Kids and Teens Ahead of 50th Anniversary in 3 Years

Tower Records Japan Inc. (Head Office: Shibuya-ku, Tokyo / President and CEO: Ikuo Minewaki) has launched "100 DREAM PROJECT," a new artist development project for kids and teens with dreams of a music career, in preparation for its 50th anniversary in 2029. This project aims to fulfill children's dreams of becoming artists and, in turn, fulfill Tower Records' dream of nurturing and producing new artists to contribute to the music industry. Applications for the audition are now open on the official website.

Tower Records "100 DREAM PROJECT" Logo Tower Records "100 DREAM PROJECT" Partner Logo

What is "100 DREAM PROJECT"?

This project targets children who dream of diverse musical expressions, including group activities derived from vocals and dance, bands, and singer-songwriters, without being confined to any specific genre. The goal is to support the realization of "100 dreams in 100 ways" through comprehensive support via lessons and promotional activities.

Project Features and Future Development

- Interviews for all applicants

This project is constantly seeking future stars with unparalleled dreams. To discover all possibilities, interviews will be conducted with every applicant. Those wishing to participate in the audition can apply through the application form on the official website starting today.

- Real-time sharing of dream journeys on official social media

Official TikTok and Instagram accounts have been established to share the growth of project members, as well as cutting-edge music and entertainment information leveraging Tower Records' strengths. Aiming to be a cultural information account for kids and teens, the project will be energized with the participation of members' ideas.

- Collaboration with strong partners

We are teaming up with a wide range of companies to support the realization of children's dreams. NTT Docomo, Inc. and Takara Tomy Co., Ltd. have been confirmed as our first partners. In collaboration with Takara Tomy, project members will become official ambassadors for the "Puni Comu"[1] LCD toy with a squishy texture, promoting its appeal through various activities including social media. Through the creation of content and social media outreach tailored to each company's characteristics, we aim to increase awareness for both the project participants and the corporate initiatives. This project will continue to welcome more partners to support children's challenges.

Background and Vision for the Project's Launch

Tower Records upholds the corporate philosophy of "NO MUSIC, NO LIFE." and has strived to create moments that foster a love for music and support all music lovers, offering the richness of a life with music.

"100 DREAM PROJECT," launched this time, is a new challenge for Tower Records to connect to the future as it approaches its 50th anniversary in 2029, while currently engaging in multifaceted music services including artist management. It was born from the desire to "support dreams born from children's passion." Please look forward to the challenges of the next generation of children and the birth of new stars in "100 DREAM PROJECT."

100 DREAM PROJECT Homepage

https://100dreamproject.com/

100 DREAM PROJECT Official TikTok

https://www.tiktok.com/@100dreamproject_official

100 DREAM PROJECT Official Instagram

https://www.instagram.com/100dreamproject_official

[1] "Puni Comu" is a new series from "Punirunzu," a new "squishy" LCD pet toy with over 2.45 million units shipped, designed in a portable keychain size for enjoyment by a wide range of generations in daily life. By inserting a finger into the hole on the side of the main unit and operating the "squishy" buttons, users can enjoy caring for and playing mini-games with characters on a monochrome LCD screen, creating a mysterious sensation as if directly touching them. "Puni Comu" Official Homepage: www.takaratomy.co.jp/products/punicommu

© TOMY © 2026 SANRIO CO., LTD. APPROVAL NO. L670577

Tower Records Japan Inc.

Address: Head Office: Jinnan 1-22-14, Shibuya-ku, Tokyo Heiwajima Office: JS Progress Bldg. 7F, 4-1-23 Heiwajima, Ota-ku, Tokyo Product Center: Heiwajima PD Center 6F, 1-2-30 Heiwajima, Ota-ku, Tokyo Founded: August 1979 Established: December 1981 Capital: 100 million yen

◇ Retail and Distribution Business - Sales of music software, video software, books, magazines, miscellaneous goods, tickets, etc. at Tower Records, Tower Records Mini, and Tower Records Online. - Operation of a marketplace on Tower Records Online. - Import and wholesale of music and video software. - Purchase and sale of used records. - Planning, manufacturing, and sales of miscellaneous goods, apparel, etc. ◇ Music Production/Copyright Management and Operations Business - Operation of music labels. - Artist management. - Copyright management of music and literary works, and master recording production. ◇ Food and Beverage Business - Planning and operation of the entertainment cafe "TOWER RECORDS CAFE." - Planning and operation of the beer bar "TOWER RECORDS BEER."

<Board Members> President and CEO: Ikuo Minewaki Director: Saori Miyahara Director (CFO/CIO): Hiroshi Seto Director: Hisashi Nakagome Director: Kayoko Shirakawa Director: Hideo Suetsugu Director: Nobuhiko Goto Director: Kazunori Takagi

<Auditors> Auditor: Kunihiko Hayashi Auditor: Haruyuki Nakayama

<Executive Officers> Executive Officer: Nobutomo Kayamori Executive Officer: Yuki Kaneko Executive Officer: Takashi Marui Executive Officer: Masayuki Muto

<Number of Stores> 73 stores (Tower Records: 55 stores, Tower Records Mini: 7 stores, TOWER VINYL: 2 stores, TOWER RECORDS CAFE: 8 stores, TOWER RECORDS BEER: 1 store) Online Stores: 3 stores (Tower Records Online, Tower Records d Shopping Store, Tower Records Yahoo! Store) As of July 1, 2026

<Total Number of Employees> 1,415 (including 574 regular employees) As of February 2026

<Financial Institutions> MUFG Bank, Mizuho Bank