TOWER RECORDS BEER Launches First Original Merchandise: Carrying 'A Daily Life with Music and Beer'

Tower Records will launch original 'TOWER RECORDS BEER' merchandise at its Shibuya store starting Monday, June 15.

TOWER RECORDS BEER, located on the 6th floor of Tower Records Shibuya, proposes a 'new meeting place for music and craft beer.' To allow customers to enjoy the store's worldview closer to home, they will release their first original merchandise starting June 15 (Mon).

The lineup includes four items: a T-shirt available in two colors (charcoal gray and white), a simple and easy-to-use low cap, an insulated lunch tote, and a cork coaster. All items feature the symbolic TOWER RECORDS BEER logo. Through these items, which are perfect for record shopping, live events, outdoor activities, and various daily scenes, customers can feel the culture of TOWER RECORDS BEER more intimately.

In addition, a campaign will be held until June 30 (Tue) where customers who purchase any one original merchandise item and an L-sized craft beer at the same time will receive a 200 yen discount (tax included) from the total price.

The latest information is regularly updated on official Instagram and X:
https://www.instagram.com/tower_records_beer/
https://x.com/TRC_beerShibuya

■ Sales Overview
Release Date: June 15 (Mon)
Sales Location: TOWER RECORDS BEER Shibuya Store
*Sales will end once the limited quantities are sold out.

■ Product Details
・TOWER RECORDS BEER T-shirt
Colors: Charcoal Gray / White
Sizes: M / L / XL / XXL
Price: 3,700 yen (tax included)
[Size Details]
[M] Length 68cm x Width 52cm
[L] Length 72cm x Width 55cm
[XL] Length 75cm x Width 60cm
[XXL] Length 80cm x Width 65cm
[Material]
100% Cotton

・TOWER RECORDS BEER Low Cap
Color: Black
Price: 3,890 yen (tax included)

・TOWER RECORDS BEER Insulated Lunch Tote
Color: Black
Price: 2,200 yen (tax included)

・TOWER RECORDS BEER Cork Coaster
Price: 550 yen (tax included)

■ Original Merchandise Launch Campaign
A 200 yen discount (tax included) will be applied to the total price for customers purchasing eligible merchandise and craft beer simultaneously. The discount only applies to simultaneous purchases; receipts cannot be combined.
Period: From opening on June 15 (Mon) to 21:15 on June 30 (Tue)
Eligible Merchandise: All TOWER RECORDS BEER original items
Eligible Craft Beer: All 12 taps, L size only (S size is excluded)

■ TOWER RECORDS BEER Shibuya Store
A standing-style beer bar located within the analog record floor on the 6th floor of Tower Records Shibuya. It serves carefully selected domestic and international craft beers, operating as a new cultural spot where music and beer intersect. The store also hosts DJ events and various collaborative projects, aiming to be a community space where music and beer fans gather.
・Location: Tower Records Shibuya 6F Analog Record Floor, 1-22-14 Jinnan, Shibuya-ku, Tokyo
・Closed: Irregular holidays
・Capacity: All-standing, approx. 20 people max
・Business Hours: 12:00 - 21:30 (L.O. 21:15)
・Instagram: https://www.instagram.com/tower_records_beer/
・X: https://x.com/TRC_beerShibuya