Tower Records Appoints Olivia Rodrigo as Ambassador for 'YO!GAKU TO THE FUTURE' Campaign
Tower Records has appointed 3-time Grammy winner Olivia Rodrigo as the ambassador for its 11th 'YO!GAKU TO THE FUTURE' campaign, featuring poster displays and exclusive bonuses starting June 12 at all locations.
📋 Article Processing Timeline
- 📰 Published: June 4, 2026 at 21:00
- 🔍 Collected: June 4, 2026 at 12:22
- 🤖 AI Analyzed: June 6, 2026 at 22:41 (58h 19m after Collected)
Tower Records Japan has launched the 11th edition of its 'YO!GAKU TO THE FUTURE' campaign, which highlights essential Western music, starting on Friday, June 12. 3-time Grammy-winning singer-songwriter Olivia Rodrigo has been appointed as the ambassador. Exclusive original posters of Rodrigo will be displayed sequentially at Tower Records and Tower Records Mini stores nationwide. The campaign coincides with the release of her highly anticipated album on June 12. Purchasers of the regular edition (3,300 yen) will receive an A5 clear file, while those buying the deluxe edition (6,050 yen) will receive a puffy sticker as a first-come, first-served bonus. A special feature page is also available on Tower Records Online to introduce her works in detail. Rodrigo previously made history with her debut single 'drivers license' and album 'SOUR', and held her first solo concert in Japan in 2024.
FAQ
Who is the ambassador for Tower Records' 11th campaign?
Olivia Rodrigo, a 3-time Grammy winner.
When does the Olivia Rodrigo campaign start?
It starts on Friday, June 12.
Where is the campaign held?
At Tower Records stores nationwide, Tower Records Mini, and Tower Records Online.
How much is the target album?
The standard edition is 3,300 yen (tax included), and the deluxe edition is 6,050 yen (tax included).
What are the purchase bonuses?
An A5 clear file for the standard edition and a puffy sticker for the deluxe edition.