Actor and Producer Joe Keery Appears on Posters at All Tower Records Stores as Solo Artist 'Djo'
Tower Records will launch the 10th installment of its 'YO!GAKU TO THE FUTURE' campaign on June 2, featuring Joe Keery's music project 'Djo' as the ambassador. The campaign includes in-store posters, exclusive purchase benefits for the Japanese edition of the album 'DECIDE' released on June 3, and a lottery for autographed posters to support the artist's Japanese market presence.
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Tower Records will hold the 10th installment of its 'YO!GAKU TO THE FUTURE' campaign, designed to promote must-listen Western music, starting Tuesday, June 2. This time, Joe has been appointed as the ambassador, and the campaign will be implemented across all stores, including Tower Records Online, featuring posters at Tower Records and Tower Records Mini stores nationwide.
Joe is a music project written, composed, and produced by actor Joe Keery. His signature song, 'End of Beginning,' has re-topped the Spotify global charts this year and charted in over 41 countries. On Wednesday, June 3, the Japanese edition of the album 'DECIDE,' which includes the song and a total of 15 tracks, will be released.
For the 10th 'YO!GAKU TO THE FUTURE' campaign, Tower Records has created original posters for Joe, which will be displayed sequentially at Tower Records and Tower Records Mini stores nationwide starting June 2. Additionally, Tower Records Online will provide more detailed information about Joe's work on the 'YO!GAKU TO THE FUTURE' special page.
■ Tower Records Original Benefits
Customers who purchase 'DECIDE' at any Tower Records store or Tower Records Online will receive a smartphone-sized sticker.
*Distributed on a first-come, first-served basis, prioritizing those who pre-ordered. *Orders from the Tower Records Shibuya event are eligible regardless of the lottery result.
■ Tower Records Lottery Benefit: Autographed Poster
Customers who purchase 'DECIDE' at any Tower Records store or Tower Records Online and apply will be entered into a lottery to win one of five autographed posters. Application requires registration as a Tower Records member and entry of the receipt number on the special page.
Application period: June 2 (Tue) to June 28 (Sun) 23:59.
■ Autographed Poster Display & Message Notebook
Autographed posters of Djo will be displayed at participating stores, and message notebooks will be set up. Please feel free to write a message to Djo.
Display period: June 2 (Tue) – end dates vary by store.
Participating stores: Sapporo Parco, Sendai Parco, Shibuya, Shinjuku, Nagoya Parco, Kyoto, Namba Parks, Umeda NU Chayamachi, Fukuoka Parco.
■ Product Information
Artist: Djo
Title: DECIDE
Release Date: June 3 (Wed)
Label: Sony Music Japan International
Product Number: SICX-30278
Price: 2,970 yen (tax included)
Joe is a music project written, composed, and produced by actor Joe Keery. His signature song, 'End of Beginning,' has re-topped the Spotify global charts this year and charted in over 41 countries. On Wednesday, June 3, the Japanese edition of the album 'DECIDE,' which includes the song and a total of 15 tracks, will be released.
For the 10th 'YO!GAKU TO THE FUTURE' campaign, Tower Records has created original posters for Joe, which will be displayed sequentially at Tower Records and Tower Records Mini stores nationwide starting June 2. Additionally, Tower Records Online will provide more detailed information about Joe's work on the 'YO!GAKU TO THE FUTURE' special page.
■ Tower Records Original Benefits
Customers who purchase 'DECIDE' at any Tower Records store or Tower Records Online will receive a smartphone-sized sticker.
*Distributed on a first-come, first-served basis, prioritizing those who pre-ordered. *Orders from the Tower Records Shibuya event are eligible regardless of the lottery result.
■ Tower Records Lottery Benefit: Autographed Poster
Customers who purchase 'DECIDE' at any Tower Records store or Tower Records Online and apply will be entered into a lottery to win one of five autographed posters. Application requires registration as a Tower Records member and entry of the receipt number on the special page.
Application period: June 2 (Tue) to June 28 (Sun) 23:59.
■ Autographed Poster Display & Message Notebook
Autographed posters of Djo will be displayed at participating stores, and message notebooks will be set up. Please feel free to write a message to Djo.
Display period: June 2 (Tue) – end dates vary by store.
Participating stores: Sapporo Parco, Sendai Parco, Shibuya, Shinjuku, Nagoya Parco, Kyoto, Namba Parks, Umeda NU Chayamachi, Fukuoka Parco.
■ Product Information
Artist: Djo
Title: DECIDE
Release Date: June 3 (Wed)
Label: Sony Music Japan International
Product Number: SICX-30278
Price: 2,970 yen (tax included)
FAQ
Does this campaign affect fans in Taiwan?
While the specific store benefits are limited to Japan, the global promotion of Djo's music impacts international charts, including those in Taiwan.