Imabari's New Sensation Music Festival "FABRIC SOUND" Born from "Towel Culture" to Be Held

Imabari's new sensation relaxed music festival "FABRIC SOUND," blending towel culture and music, is set to be held in 2026.
音楽,イベント,繊維・アパレルNQ 32/100出典:PR Times

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  • 📰 Published: April 1, 2026 at 21:00
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The Towel Museum, operated by Ichikyo Co., Ltd. (Headquarters: Imabari City, Ehime Prefecture), will host the relaxed music festival "FABRIC SOUND" at the Towel Museum outdoor garden area for two days on Saturday, May 23rd and Sunday, May 24th, 2026. This event is a new style of music event, conceived against the backdrop of Imabari's unique culture as a renowned towel production area. Its concept is "a festival where you can lay out a beautiful towel on the grass, enjoy music to your heart's content, and spend a relaxing and leisurely time." Under the blue sky, on soft grass, attendees can lay out towels and enjoy music in their own way. ◆ What is FABRIC SOUND? As its name, a combination of "Fabric" and "Sound," suggests, just as threads intertwine to form a single piece of fabric, music, air, human voices, and environmental sounds intertwine to create a special space unique to that day. Lie down on the grass, enveloped in a towel, and feel the music— Not just "listening" to music, but "experiencing" it. Utilizing Imabari's towel culture and natural environment, the festival offers a unique local experiential value. ◆ Appearing Artists & Timetable [May 23rd (Sat)] Michael Kaneko|Hana Hope|Tabito Nao|CENT/Chiharu Chitti|ROTH BART BARON (SOLO) [May 24th (Sun)] kojikoji|Chippoke Ohashi|Sarasa|Huwie Ishizaki ◆ Producer This event is produced by Creative Producer Remi Anri Doi. He was active as a member of the Japan national handball team and served as captain at the Tokyo 2020 Olympics. After retiring from active play in 2024, he has expanded his activities beyond sports into various fields, continuing new challenges. With over 8 million total followers on Instagram and TikTok, he possesses strong communication skills and also served as a main supporter for Fuji TV at the 2024 Paris Olympics. His strength lies in planning and producing content that brings smiles to people's faces, and he has been appointed as the producer of this festival. ◆ Event Outline Event Name: FABRIC SOUND Dates: May 23rd (Sat) & 24th (Sun), 2026 Time: 10:30 AM Doors Open / 12:00 PM Start Venue: Towel Museum Garden (Outdoor Area), Imabari City, Ehime Prefecture ◆ Ticket Information https://tiget.net/events/468484 April 1st (Wed), 2026, 12:00 PM JST 1-day: 7,500 yen / 2-days: 14,000 yen 1-day: 7,500 yen *Admission free for preschoolers (not eligible for benefits) ◆ Ticket Benefits [1-day Ticket] ・FABRIC SOUND logo print original bath towel (random design)  Size: 60×120cm / 100% Cotton / Made in Japan ・500 yen OFF coupon usable throughout the Towel Museum (valid only on the day of the event) [2-days Ticket] ・FABRIC SOUND logo print original bath towel (random design)  Size: 60×120cm / 100% Cotton / Made in Japan ・1 original T-shirt ・Two 500 yen OFF coupons usable throughout the Towel Museum (valid for both days) ・Free admission to the Towel Museum (worth 2,000 yen) ◆ Access & Parking To alleviate congestion around the venue on the day of the festival, customers arriving by car are requested to use the "parking lot next to Aeon Mall Imabari New City." *The Towel Museum parking lot is reserved for museum visitors and related personnel only. On the day of the event, shuttle bus service is planned from Imabari Station and the parking lot next to Aeon Mall Imabari New City to the venue. *Details will be announced on the official website, TIGET page, and official Instagram. ◆ Organizer & Inquiries Towel Museum: https://www.towelmuseum.com/fabricsound/ FABRIC SOUND Official Instagram: https://www.instagram.com/fabricsound_official (Information will be updated periodically on the official website and SNS) [About the Towel Museum] The Towel Museum (Imabari City, Ehime Prefecture) is an experiential museum that fuses towels and art, located in Imabari, a renowned towel production area. Opened in 2000, it is a facility that redefines the traditional image of towels, showcasing the new appeal of towels through tours of the manufacturing process, art exhibitions, shops, and cafes. Inside the museum, visitors can experience the towel manufacturing process, and there is also a garden where they can enjoy the seasonal nature. It is cherished as a tourist hub attracting many visitors from both Japan and abroad. Towel Museum Group https://www.towel-museum.com/ Towel Museum Official Online Shop https://towelmuseum-shop.jp/ Towel Museum Official Instagram https://www.instagram.com/towelmuseum/ Towel Museum Official X (formerly Twitter) https://twitter.com/towelmuseumboy

FAQ

What is the concept behind the FABRIC SOUND music festival?

The concept is 'a festival where you can lay out a beautiful towel on the grass, enjoy music to your heart's content, and spend a relaxing and leisurely time,' rooted in Imabari's towel culture.

Where will the event be held?

It will be held at the outdoor garden area of the Towel Museum in Imabari City, Ehime Prefecture, on May 23rd (Sat) and 24th (Sun), 2026.

What benefits are included with the tickets?

1-day tickets include an original bath towel and a 500 yen OFF coupon. 2-day tickets also include an original T-shirt and free admission to the museum.