TOW Wins Two Awards at Spikes Asia 2026, One of Asia's Largest Advertising Festivals

TOW Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Kenichi Muratsu) is pleased to announce that the project 'LAPTOP BENTO (FMVentoU),' produced by our company, has won two Silver awards at 'Spikes Asia 2026,' one of the largest advertising festivals in Asia. The awards were in the 'Media: Small-Scale Media' and 'Media: Retail Media' categories.

[Winning Work] LAPTOP BENTO (FMVentoU) - Media: Small-Scale Media Category: Silver - Media: Retail Media Category: Silver

Project Overview: To demonstrate the lightness of the world's lightest 634g laptop, the 'FMV Note U' (UX-K3) by Fujitsu Client Computing (FCCL), we utilized a 'bento' (lunch box), a familiar item for office workers, as a medium. We sold the 'LAPTOP BENTO (FMVentoU),' which weighs the same 634g, creating significant buzz.

- Advertiser: Fujitsu Client Computing - Advertising Agency: Hakuhodo - Production Company: TOW + foton - Producers: Miki Imamura (TOW), Tatsuma Nishikawa (TOW) - Project Managers: Kana Tobita (TOW), Masaki Mizutani (TOW)

About TOW Co., Ltd. - Trade Name: TOW Co., Ltd. - Location: 3F Hulic Kamiyacho Building, 4-3-13 Toranomon, Minato-ku, Tokyo - Representative: Kenichi Muratsu, President and Representative Director - Capital: 948.99 million yen