[Toei Home Service] New Brand "BLOOMING REFINE" is Born
Toei Home Service Co., Ltd. has launched "BLOOMING REFINE," a new brand that purchases, renovates, and resells existing "Blooming Garden" homes built by the Toei Housing Group. The initiative aims to address Japan's growing vacant home issue and promote a circular, sustainable housing market.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 10:15
- 🤖 AI Analyzed: April 22, 2026 at 07:47 (501h 32m after Collected)
BLOOMING REFINE is a housing brand based on the concept of "polishing homes and making value bloom." We purchase existing "Blooming Garden" homes, apply reform and renovation to regenerate them, and supply them to the existing home distribution market (secondary market).
### ■ Background
The Japanese housing market is currently facing a major turning point. While the national housing stock continues to increase, the number of new housing starts is on a long-term downward trend, recently falling below 800,000 to 790,000 for the first time in 15 years. The housing market, which has been centered on new construction, is undergoing structural changes.
In addition, the vacancy rate in the housing stock has reached a record high of 13.8%, and the increase in unused existing homes has manifested as a social issue.
Under these circumstances, the existing home distribution market is expanding. The number of contracted units in 2025 is expected to reach 62,700, an 18.8% increase from the previous year, and sustained growth is anticipated in the future.
Against the backdrop of these changes in the market environment, reassessing the value of existing homes and properly regenerating and utilizing them is becoming an important theme in the future housing market.
### ■ The Cycle of Value Regeneration That Only the Toei Housing Group Can Realize
The "Existing Home Regeneration Business" that we are undertaking is a business scheme that stays close to customers living in Blooming Garden even for their "next home."
Toei Housing handles planning and supply, and our company handles everything from the sale and construction of optional products to regular inspections, maintenance, and remodeling. This "system of profound knowledge of housing information and quality" unique to this group provides customers considering moving with an option offering a higher sense of security.
When selling a Blooming Garden home, our company acts as the point of contact and has established a system to handle the entire process consistently, from assessment, purchase, inspection (prior home diagnosis), reform/renovation, to sales.
Our strength lies in our ability to discern, polish, and pass on to the future "certain value backed by the history of the home." Because we thoroughly understand the characteristics of each individual building, including its design, structure, and equipment specifications, we can perform the necessary and sufficient renovations and confidently deliver it to the next family.
### ■ Homes Become Assets That Continue to Bloom Across Generations
Under the concept of "polishing homes and making value bloom," we will promote the creation of circular homes.
Passing the "story of the home" that began in Blooming Garden to the next family, and to the future beyond.
With the peace of mind and quality that only the integrated system of the Toei Housing Group can realize, we will maintain the value of homes for a long time and provide them to society as assets that continue to bloom across generations.
### ■ BLOOMING REFINE
**Official Website:** https://www.touei-home.co.jp/refine/
### ■ Background
The Japanese housing market is currently facing a major turning point. While the national housing stock continues to increase, the number of new housing starts is on a long-term downward trend, recently falling below 800,000 to 790,000 for the first time in 15 years. The housing market, which has been centered on new construction, is undergoing structural changes.
In addition, the vacancy rate in the housing stock has reached a record high of 13.8%, and the increase in unused existing homes has manifested as a social issue.
Under these circumstances, the existing home distribution market is expanding. The number of contracted units in 2025 is expected to reach 62,700, an 18.8% increase from the previous year, and sustained growth is anticipated in the future.
Against the backdrop of these changes in the market environment, reassessing the value of existing homes and properly regenerating and utilizing them is becoming an important theme in the future housing market.
### ■ The Cycle of Value Regeneration That Only the Toei Housing Group Can Realize
The "Existing Home Regeneration Business" that we are undertaking is a business scheme that stays close to customers living in Blooming Garden even for their "next home."
Toei Housing handles planning and supply, and our company handles everything from the sale and construction of optional products to regular inspections, maintenance, and remodeling. This "system of profound knowledge of housing information and quality" unique to this group provides customers considering moving with an option offering a higher sense of security.
When selling a Blooming Garden home, our company acts as the point of contact and has established a system to handle the entire process consistently, from assessment, purchase, inspection (prior home diagnosis), reform/renovation, to sales.
Our strength lies in our ability to discern, polish, and pass on to the future "certain value backed by the history of the home." Because we thoroughly understand the characteristics of each individual building, including its design, structure, and equipment specifications, we can perform the necessary and sufficient renovations and confidently deliver it to the next family.
### ■ Homes Become Assets That Continue to Bloom Across Generations
Under the concept of "polishing homes and making value bloom," we will promote the creation of circular homes.
Passing the "story of the home" that began in Blooming Garden to the next family, and to the future beyond.
With the peace of mind and quality that only the integrated system of the Toei Housing Group can realize, we will maintain the value of homes for a long time and provide them to society as assets that continue to bloom across generations.
### ■ BLOOMING REFINE
**Official Website:** https://www.touei-home.co.jp/refine/