Launch of "PPP Viral Entertainment," a New Entertainment Label for the SNS Era

PPP STUDIO Co., Ltd., a subsidiary of TORIHADA Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director and President: Eisuke Wakai), a creator DX company, is officially launching support for creative activities that significantly transcend the boundaries of existing music labels through its entertainment label "PPP Viral Entertainment."

What is "PPP Viral Entertainment"? It is an entertainment label primarily focused on music and gaming businesses, launched as a new venture by PPP STUDIO Co., Ltd. Under the concept of "creating entertainment that instantly captivates and loops globally," it was established with the goal of becoming the strongest label in the SNS era, focusing on short videos rather than traditional CDs or digital distribution. Not only music artists but also streamers and game streamers will belong to this label, creating new entertainment.

Two Core Sections for Business Development 1. Music Label Aims to elevate the "10-second impact" of short videos into long-loved music experiences. Sound Production: Music production designed by reverse-engineering from hooks, aiming to capture hearts with "the first 2 seconds, one line, one sound." Live Production: Providing live music experiences that primarily allow video recording and are premised on sharing and spreading via SNS. Creator Management: Supporting cross-genre activities, such as streamers becoming artists, or musicians becoming streamers. 2. Game Business "Exotic Zone (EXZO)" As a "box" where all game creators gather, supporting stable activities and new challenges.