Launch of 'PPP Viral Entertainment', a New Entertainment Label for the SNS Era
PPP STUDIO, a subsidiary of TORIHADA, has launched 'PPP Viral Entertainment', an entertainment label optimized for the short video era. It supports music production calculated from the 'first 2 seconds' and runs the gaming agency 'EXZO'.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 03:00
- 🔍 Collected: April 6, 2026 at 18:00
- 🤖 AI Analyzed: April 21, 2026 at 00:56 (342h 55m after Collected)
The entertainment label "PPP Viral Entertainment" operated by PPP STUDIO Inc., a subsidiary of the creator DX company TORIHADA Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Eisuke Wakai), will fully launch its support for creative activities that significantly exceed the boundaries of existing music labels.
## What is "PPP Viral Entertainment"?
An entertainment label focusing on music and gaming businesses, launched as a new venture by PPP STUDIO Inc. Under the concept of "Creating entertainment that instantly grabs hearts and loops worldwide," it was established to be the strongest label in the SNS era centered on short videos, going beyond conventional CDs and digital distribution. Not only music-oriented artists but also streamers and game streamers will belong to it, and we will create new entertainment.
## Two Core Sections of Business Development
### 1. Music Label
We aim to elevate the "10-second impact" in short videos into a long-loved music experience.
Sound source production: Song production calculated backwards from the hook, grabbing hearts with "the first 2 seconds, one line, one sound."
Live production: As a rule, video recording is possible, providing a raw music experience premised on sharing and spreading on SNS.
Creator management: Supporting cross-genre activities, such as from streamer to artist, or from musician to streamer.
### 2. Game Business "Exotic Zone (EXZO)"
As a "box" where all game creators gather, it is a production brand that supports stable activities and new challenges.
EXZO SYSTEM: Securing new income sources by introducing spot advertisements into streams.
Rank-up system: Generous support including an exclusive manager through a two-tier structure of "Hi-G (Top layer)" and "New-G (Training layer)."
## Affiliated and Participating Creator Information
Versatile specialists resonate with the vision of PPP Viral Entertainment and are gathering together.
### Nishikori
## What is "PPP Viral Entertainment"?
An entertainment label focusing on music and gaming businesses, launched as a new venture by PPP STUDIO Inc. Under the concept of "Creating entertainment that instantly grabs hearts and loops worldwide," it was established to be the strongest label in the SNS era centered on short videos, going beyond conventional CDs and digital distribution. Not only music-oriented artists but also streamers and game streamers will belong to it, and we will create new entertainment.
## Two Core Sections of Business Development
### 1. Music Label
We aim to elevate the "10-second impact" in short videos into a long-loved music experience.
Sound source production: Song production calculated backwards from the hook, grabbing hearts with "the first 2 seconds, one line, one sound."
Live production: As a rule, video recording is possible, providing a raw music experience premised on sharing and spreading on SNS.
Creator management: Supporting cross-genre activities, such as from streamer to artist, or from musician to streamer.
### 2. Game Business "Exotic Zone (EXZO)"
As a "box" where all game creators gather, it is a production brand that supports stable activities and new challenges.
EXZO SYSTEM: Securing new income sources by introducing spot advertisements into streams.
Rank-up system: Generous support including an exclusive manager through a two-tier structure of "Hi-G (Top layer)" and "New-G (Training layer)."
## Affiliated and Participating Creator Information
Versatile specialists resonate with the vision of PPP Viral Entertainment and are gathering together.
### Nishikori