[27.2% Reduction in Drying Time] toridori Group Launches Beauty Towel Brand "TIORA" Using Patented Twisted Yarn Technology on April 30, 2026 (Thursday)
toridori Group's GIVIN Inc. is launching a new beauty towel brand, "TIORA," on April 30, 2026, featuring patented twisted yarn technology and Imabari towel certification. This hair care item is proven to reduce drying time by 27.2% and offers other benefits.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 19:00
- 🔍 Collected: April 30, 2026 at 10:31
- 🤖 AI Analyzed: April 30, 2026 at 21:26 (10h 55m after Collected)
GIVIN Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Tomohiro Inoue; hereinafter "GIVIN"), a group company of toridori Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director and CEO: Takayuki Nakayama; TSE Growth: 9337; hereinafter "toridori"), which operates various influencer platform businesses, will launch its new towel brand "TIORA" with the concept of "The day you change your towel for your hair" on April 30, 2026 (Thursday) on Amazon and its official online shop.
Development Background and Product Features
"TIORA" was born with the aim of elevating everyday routines such as face washing and bathing from mere tasks to "self-care for cherishing oneself." The first product, "unwet towel - Regular," is a next-generation hair care item that combines patented special twisted yarn technology with the reliable quality certified by the Imabari Towel brand. By simply changing your towel, it directly addresses modern hair concerns such as cuticle peeling due to friction and heat damage from hair dryers, leading to healthy, smooth hair.
① "Frictionless" Design for Hair Care ~Patented Twisted Yarn × 5mm Long Pile Changes the Norm of Towel Drying~
Adopting patented special twisted yarn that expands the thread by approximately 1.6 times. It quickly absorbs water with just a light touch due to capillary action. The 5mm long pile and a two-sided structure with different twists protect the cuticles, eliminating the need for vigorous rubbing.
② Three Items Verified by Third-Party Organizations ~Over 10 Times Faster Water Absorption, 27.2% Reduction in Drying Time, 7.5% Improvement in Hair Moisture Content~
1. Over 10 times faster water absorption (Kaken Test Center General Incorporated Association / JIS L 1907 Sedimentation Method / Certification No. 25-0093 / Issue Date March 13, 2026 / Expiration Date March 25, 2028): Instantly absorbs water with just a light touch.
2. 27.2% reduction in hair drying time (SOUKEN Inc. survey): A 15-minute drying time is shortened by approximately 4 minutes, saving about 24 hours annually.
3. 7.5% improvement in hair moisture content (SOUKEN Inc. survey): Improves hair moisture after drying while suppressing heat damage.
③ Imabari Towel Brand Certified × Luxury Gift Specification ~Transforming Bath Time into "Time to Cherish Oneself"~
100% cotton towel that has cleared the unique quality standards of the Imabari Towel brand (12 items including absorbency, durability, and safety). The meltingly soft texture created by patented technology sets it apart from conventional towels. Furthermore, all products are delivered in a luxurious "TIORA" exclusive box with a ribbon, making them suitable for gifting. It elevates everyday bath time into a special time that feels like a reward for oneself.
Product Overview
・TIORA unwet towel - Regular (Natural White, Light Gray, Powder Pink)
34cm × 100cm: 5,940 yen (tax included)
Release Date and Retailers
Officially available from April 30, 2026 (Thursday) on Amazon and the official online shop.
TIORA Official Website and SNS
Official Online Shop: https://tiora.jp/shop
Instagram: @tiora_official_
TikTok: @tiora_official
X (formerly Twitter): @tiora_official
Inquiries regarding media coverage
https://toridori.co.jp/contact
*Please select "Requests for interviews with toridori, inquiries about toridori made" from the inquiry form above.
Inquiries regarding this release
toridori_pr@toridori.co.jp (toridori Inc. Public Relations)
About toridori Inc.
toridori is a marketing company with the mission of "Becoming a leader in the 'age of individuals'," providing various services specializing in influencer marketing (influencer marketing platforms "toridori marketing" and "toridori base," Instagram account management agency service "toridori likes," influencer performance-based advertising "toridori ad," and brand launch support "toridori made"). In an era where everyone has social networking service (SNS) accounts and individual influence moves society, we utilize our unique network to maximize the individuality of influencers and provide services that leverage them for corporate promotions.
[Company Profile]
Trade Name
Development Background and Product Features
"TIORA" was born with the aim of elevating everyday routines such as face washing and bathing from mere tasks to "self-care for cherishing oneself." The first product, "unwet towel - Regular," is a next-generation hair care item that combines patented special twisted yarn technology with the reliable quality certified by the Imabari Towel brand. By simply changing your towel, it directly addresses modern hair concerns such as cuticle peeling due to friction and heat damage from hair dryers, leading to healthy, smooth hair.
① "Frictionless" Design for Hair Care ~Patented Twisted Yarn × 5mm Long Pile Changes the Norm of Towel Drying~
Adopting patented special twisted yarn that expands the thread by approximately 1.6 times. It quickly absorbs water with just a light touch due to capillary action. The 5mm long pile and a two-sided structure with different twists protect the cuticles, eliminating the need for vigorous rubbing.
② Three Items Verified by Third-Party Organizations ~Over 10 Times Faster Water Absorption, 27.2% Reduction in Drying Time, 7.5% Improvement in Hair Moisture Content~
1. Over 10 times faster water absorption (Kaken Test Center General Incorporated Association / JIS L 1907 Sedimentation Method / Certification No. 25-0093 / Issue Date March 13, 2026 / Expiration Date March 25, 2028): Instantly absorbs water with just a light touch.
2. 27.2% reduction in hair drying time (SOUKEN Inc. survey): A 15-minute drying time is shortened by approximately 4 minutes, saving about 24 hours annually.
3. 7.5% improvement in hair moisture content (SOUKEN Inc. survey): Improves hair moisture after drying while suppressing heat damage.
③ Imabari Towel Brand Certified × Luxury Gift Specification ~Transforming Bath Time into "Time to Cherish Oneself"~
100% cotton towel that has cleared the unique quality standards of the Imabari Towel brand (12 items including absorbency, durability, and safety). The meltingly soft texture created by patented technology sets it apart from conventional towels. Furthermore, all products are delivered in a luxurious "TIORA" exclusive box with a ribbon, making them suitable for gifting. It elevates everyday bath time into a special time that feels like a reward for oneself.
Product Overview
・TIORA unwet towel - Regular (Natural White, Light Gray, Powder Pink)
34cm × 100cm: 5,940 yen (tax included)
Release Date and Retailers
Officially available from April 30, 2026 (Thursday) on Amazon and the official online shop.
TIORA Official Website and SNS
Official Online Shop: https://tiora.jp/shop
Instagram: @tiora_official_
TikTok: @tiora_official
X (formerly Twitter): @tiora_official
Inquiries regarding media coverage
https://toridori.co.jp/contact
*Please select "Requests for interviews with toridori, inquiries about toridori made" from the inquiry form above.
Inquiries regarding this release
toridori_pr@toridori.co.jp (toridori Inc. Public Relations)
About toridori Inc.
toridori is a marketing company with the mission of "Becoming a leader in the 'age of individuals'," providing various services specializing in influencer marketing (influencer marketing platforms "toridori marketing" and "toridori base," Instagram account management agency service "toridori likes," influencer performance-based advertising "toridori ad," and brand launch support "toridori made"). In an era where everyone has social networking service (SNS) accounts and individual influence moves society, we utilize our unique network to maximize the individuality of influencers and provide services that leverage them for corporate promotions.
[Company Profile]
Trade Name