Toridoll Holdings Adds Two New Features to the "Hapikan Dashboard," Visualizing Employee "Happiness of Heart" and Customer "Emotional Impact" at Marugame Seimen

Toridoll Holdings Corporation (Tokyo, Shibuya-ku; Takaya Awata, President and CEO; hereafter "Toridoll HD"), which provides moving food experiences worldwide driven by "Happiness Capital Management," is adding new features to the "Hapikan Dashboard" used at approximately 880 Marugame Seimen stores nationwide*1 as part of its commitment to this management philosophy. Starting in March 2026, the company will introduce the "Repeat Dashboard," which visualizes customer attributes and visit frequency, and the "Team Dashboard," which allows store managers to grasp the state of each individual employee's "heart." This will enable an integrated understanding and analysis of customer visit structures and employee mental states, further evolving the company's "Happiness Capital Management."

【Challenges and Evolution Revealed Through Three Happiness Score Analyses】 Since July 2025, the company has conducted three rounds of the "Happiness Score*2 Interview" for employees, co-developed with Arsaga Partners, Inc. Most recently, the number of valid responses exceeded 13,000, an increase of approximately 3,000 from the previous round, indicating deeper penetration into the field. Furthermore, while aggregate data at the store level is important, the "Team Dashboard" was born from the hypothesis—developed in collaboration with PLAID, Inc.—that understanding the Happiness Score at the individual employee level would allow for a more concrete grasp of situations and more effective approaches.

【The "Team Dashboard": Focusing on the "Heart" of Each Employee】 In the "Team Dashboard," the state of each individual's heart is visualized based on indicators derived from the Happiness Score interview results, including four elements: "Pride," "Sense of Security," "Sense of Connection," and "Sense of Contribution," as well as the comprehensive "Happiness Score." An AI agent presents a summary of each employee's metrics and interview responses, along with suggested actions to take, supporting communication by store managers and Hapikan Captains*3. This shifts management from traditional store-wide averages to communication tailored to the mental state of each individual, leading to more thoughtful and specific engagement. This further improves the happiness of each employee, encourages proactive behavior born from intrinsic motivation, and leads to increased vitality for the entire store.

[Image of Team Dashboard]

【The "Repeat Dashboard": Visualizing Customer Attributes and Visit Frequency】 With the "Repeat Dashboard," it is now possible to grasp customer attributes and visit frequency for each store by utilizing Marugame Seimen app and receipt data. Previously, the "Kando (Emotional Impact) Score*4" was calculated based on post-meal surveys and used for store operations. However, the introduction of this feature allows for a more multifaceted understanding and analysis of customer trends, such as whether a store has many first-time visitors or is supported by regulars, and how visit frequency is changing. By practicing appropriate communication based on visit status, the company aims to create further moving experiences for customers.

[Image of Repeat Dashboard]

【Realizing Management Through Integrated Visualization of Employee Psychological Data and Customer Data】 "Happiness Capital Management," promoted by Toridoll HD, is a management philosophy that views both the "happiness of the heart" of employees and the "emotional impact on the heart" of customers as vital capital, achieving sustainable growth through their virtuous cycle. Creating an environment where employees can work with a sense of happiness increases intrinsic motivation; this power creates moving experiences for customers, which in turn leads to the sustainable prosperity of the store. The results are then returned to the employees, creating a further virtuous cycle.

With this addition, an environment is now in place to grasp the psychological state of each employee individually. Furthermore, by visualizing the customer visit structure for each store, a system is built to analyze the link between employee states and customer behavior. This makes it possible to capture relationships such as "what psychological state each member is in and within what customer structure they are providing moving experiences," realizing higher-resolution management. Toridoll HD will continue to promote the "Hapikan Prosperity Cycle" for both employees and customers by leveraging data and technology.

About "Happiness Capital Management" "Happiness Capital Management," promoted by Toridoll HD, is a new management philosophy that views both "employee happiness of the heart" and "customer emotional impact on the heart" as important capital, achieving sustainable business growth by continuing to satisfy both.

By creating an environment where employees can work with happiness, intrinsic motivation is nurtured. This power creates moving (Kando) experiences for customers, and that emotion leads to the sustainable prosperity of the store. Returning the results to employees increases their happiness again, creating a virtuous cycle where moving experiences are further deepened. Toridoll HD defines this virtuous cycle as the "Hapikan Prosperity Cycle*5."

Based on Happiness Capital Management, the Toridoll Group will continue to deliver the joy of food to the world by increasing the intrinsic motivation of employees and continuing to create one-of-a-kind moving experiences.

Happiness Capital Management Website https://www.toridoll.com/management-philosophy/happiness-capital-management

Toridoll HD Official Note Account https://note.com/toridollholdings

*1 As of the end of January 2026. *2 A proprietary index fully introduced in July 2025 that measures and scores employee mental satisfaction through AI voice interviews. *3 The title for leaders at Marugame Seimen under the "Hapikan Officer System," which revamped the traditional store manager system. It evolves into a new role focused on drawing out intrinsic motivation through activities that focus on the "heart" of each person working in the store, with some management tasks previously handled by store managers transferred to team members. Five inaugural Hapikan Captains were certified in November 2025. *4 A numerical value of the customer's moving experience based on post-meal surveys, introduced in April 2024. *5 The cycle of employee happiness (Happiness), customer emotional impact (Kando), and sustainable store prosperity.