Toridoll HD Adds Two New Features to 'Hapi-Kani Dashboard' to Visualize Employees' 'Mental Happiness' and Customers' 'Emotional Experiences'

Toridoll Holdings Corporation (Shibuya-ku, Tokyo; President and CEO Takaya Awata; hereinafter referred to as Toridoll HD), which provides moving food experiences worldwide driven by 'Mental Capital Management,' is adding new features to the 'Hapi-Kani Dashboard' utilized at approximately 880 Marugame Seimen stores nationwide as part of its 'Mental Capital Management' initiatives. The 'Repeat Dashboard,' which visualizes customer attributes and visit frequency, and the 'Team Dashboard,' enabling store managers to grasp the 'mental' state of each employee, will be introduced starting March 2026. This will allow for integrated understanding and analysis of customer visit structures and employee mental states, further evolving 'Mental Capital Management.'

[Challenges and Evolution Revealed Through Three Happiness Score Analyses] Since July 2025, we have conducted the 'Happiness Score Interview' for employees, jointly developed with Alsag Partners Inc., three times. The most recent survey exceeded 13,000 valid responses, an increase of approximately 3,000 people compared to the previous period, indicating growing penetration at the store level. While aggregated numbers at the store level are important for the Happiness Score, the hypothesis that understanding the situation at an individual employee level would allow for more concrete and effective approaches led to further joint development with PLAID Inc., resulting in the 'Team Dashboard.' [The 'Team Dashboard' Focusing on Each Employee's 'Mind'] The 'Team Dashboard' visualizes the mental state of each employee based on indicators such as 'Pride,' 'Sense of Security,' 'Sense of Connection,' and 'Sense of Contribution,' as well as the overall 'Happiness Score,' derived from the results of the Happiness Score Interviews answered by employees. An AI agent will present summaries of individual employee scores and interview responses, along with recommended actions to take with them, supporting the communication efforts of store managers and Hapi-Kani Captains. This enables communication tailored to the mental state of each employee, moving beyond traditional management based on store-wide averages, and fostering an evolution of relationships towards more attentive and specific engagement. This will further improve each employee's happiness, encourage proactive behavior stemming from intrinsic motivation, and lead to increased vitality across the entire store.

【Image of Team Dashboard】

[The 'Repeat Dashboard' Visualizing Information Such as Customer Attributes and Visit Frequency] The 'Repeat Dashboard' utilizes data from the Marugame Seimen app and receipt information, allowing stores to understand customer attributes and visit frequency. Previously, the 'Excitement Score' was calculated based on post-meal surveys to inform store operations. With the introduction of this feature, it becomes possible to gain a more multifaceted understanding and analysis of customer trends, such as whether a store has many first-time visitors, is supported by regular customers, or experiences changes in visit frequency. By implementing appropriate communication tailored to the visit situation, we aim to create even more moving customer experiences.

【Image of Repeat Dashboard】