Marugame Udon Donuts 'Matcha Flavor' Luxuriously Using Matcha from the Long-Established "Hotta Katsutarou Shoten" in Uji, Kyoto, to be Sold Nationwide at Marugame Seimen Starting Tuesday, April 7, 2026

Marugame Seimen Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director and President: Hiroshi Yamaguchi), which operates the Sanuki udon specialty restaurant "Marugame Seimen" that pursues impressive food experiences and is committed to handmade, freshly prepared dishes, will release a new flavor, "Matcha Flavor," for its udon-born*1 "Marugame Udon Donuts" for a limited time nationwide at Marugame Seimen starting Tuesday, April 7, 2026.

"Marugame Udon Donuts" are chewy donuts that leverage the chewy texture characteristic of Marugame Seimen's udon, offering a new, impressive experience unique to Marugame Seimen. Since their launch, they have been highly praised by a great number of customers, and thanks to your patronage, the cumulative sales have surpassed 25 million servings*2. *1 Contains 30% or more udon ingredients. *2 Cumulative sales at Marugame Seimen stores selling "Marugame Udon Donuts" from Tuesday, June 25, 2024, to Friday, March 20, 2026.

≪A New Spring Creation for Chewy "Marugame Udon Donuts," Enjoyed with Flavorful Matcha Powder!≫ The "Marugame Udon Donuts Matcha Flavor" that is launching this time luxuriously uses matcha from the long-established "Hotta Katsutarou Shoten," which has been in business for 170 years in Uji, Kyoto. The matcha from "Hotta Katsutarou Shoten" is double-roasted after the final firing to maximize the inherent sweetness of the matcha, and is characterized by its strong sweetness and mellow flavor. The special powder, which highlights the mellow flavor and elegant aroma of matcha, has been carefully blended with kibito sugar for a gentle sweetness, creating a taste that can be enjoyed by everyone from children to adults. Furthermore, pursuing compatibility with the "chewy texture," the biggest feature of "Marugame Udon Donuts," fine-grained matcha is used to ensure it adheres well to the donuts, allowing you to enjoy a smooth texture and rich flavor.

As the season for outdoor activities becomes more enjoyable, "Marugame Udon Donuts" are perfect for spring outings such as cherry blossom viewing and picnics. Please enjoy a special relaxing time with the aroma of matcha spreading with the spring breeze and the chewy texture that brings happiness with every bite.

≪Perfect for Cherry Blossom Viewing and Spring Outings! This Spring, Choose from 4 Flavors of "Marugame Udon Donuts"!≫ This spring, in addition to the new flavorful "Matcha Flavor," a diverse lineup is available, including rich "Chocolate Flavor," fragrant "Kinako Flavor," and the gently sweet classic "Kibito Sugar Flavor." The style of sprinkling your own powder onto the plain "Marugame Udon Donuts" makes the choice of flavor part of the enjoyment. Please enjoy sharing them with family and friends during relaxing times or spring outings. <img src="https://prcdn.freetls