Marugame Udon Meshi Exceeds 200,000 Meals Sold in Approximately One Week Since Launch! Devour Directly from the Teppan-Style Grill Pan! The "Forbidden Tag Team" of Udon and Rice Unleashes Instincts in Many!
Marugame Seimen's new product category, "Marugame Udon Meshi," has surpassed 200,000 cumulative sales in approximately one week since its launch. This dish, featuring udon and rice served in a teppan-style grill pan, is gaining popularity across a wide range of ages as an "instinct-liberating" dining experience.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 21:00
- 🔍 Collected: April 14, 2026 at 12:31
- 🤖 AI Analyzed: April 19, 2026 at 17:32 (125h 0m after Collected)
Marugame Seimen Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director and President: Hiroshi Yamaguchi), a Sanuki udon specialty restaurant that explores inspiring dining experiences and is committed to handmade and freshly prepared dishes, launched "Marugame Udon Meshi" as a new product category on Tuesday, April 7, 2026, primarily at Marugame Seimen roadside stores nationwide. In the six days since its launch, the product has been well-received by many customers, and cumulative sales have exceeded 200,000 meals*1.
*1 Cumulative sales of all five types at Marugame Seimen stores selling "Marugame Udon Meshi" during the period from Tuesday, April 7, 2026, to Sunday, April 12, 2026.
*2 The percentage of respondents who answered that their "instinct liberation level" was 80% or higher in a visitor survey conducted at the POPUP store held at Marugame Seimen Kanda Ogawamachi store from Wednesday, April 1, 2026, to Monday, April 6, 2026.
"Marugame Udon Meshi" offers a dining experience that stimulates the five senses and "liberates and fully unleashes instincts" by allowing customers to eagerly devour the "forbidden tag team" of udon and rice cooked in a hot grill pan. Since its launch, it has been praised for being "enjoyable without thinking" and "savored instinctively," and is enjoyed by customers of all ages.
≪"Marugame Udon Meshi" Fully Unleashes Instincts!! Over 85% of respondents*2 reported instinct liberation!≫
■Achieved over 85% instinct liberation!*2 "Marugame Udon Meshi" fully unleashes instincts!!
Prior to the nationwide launch of "Marugame Udon Meshi," a limited-time POPUP store, "Marugame Udon Meshi Instinct Liberation Diner," was open for six days from Wednesday, April 1 to Monday, April 6. Many customers experienced "Marugame Udon Meshi" and content themed around "instinct liberation." Inside the venue, a content was held where visitors could answer their "instinct liberation level" after eating "Marugame Udon Meshi." Visitors placed stickers on a 10-stage scale from 0% to 100% for "instinct liberation level." When those who placed stickers at 80% or higher were defined as having "liberated their instincts," over 85% of visitors during the six-day event period reported having "liberated their instincts."
Inside the store, many comments were received, such as "The smell of sauce at Marugame was fresh," "I found myself eating before I could think," and "I ate according to my desires."
■Instincts fully unleashed on social media too!! Voices of "delicious!" without being bound by reason continue to pour in.
On social media, comments like "I've liberated my instincts," "Instinct-driven eating," and "I stopped thinking and enjoyed prioritizing feeling!" continued to pour in, indicating that "Marugame Udon Meshi" fully unleashed instincts. Customers seemed engrossed in the "forbidden tag team" of rice and udon and its addictive taste, with comments such as "The chewy texture of rice x udon is the best, and the rich sauce is addictively delicious," "The aroma of the sauce grilled in the pan whets the appetite," "This new texture is worth trying," and "The spicy, addictive sauce has a captivating taste."
■The reason for being engrossed in "Marugame Udon Meshi": A dining experience that unleashes instincts in an unpredictable and confusing era.
In today's world, aren't we constantly forced to choose the correct answer from AI optimization and overflowing information, facing the fatigue of using mental energy? As symbolized by the term "mental performance (menpa)"*3, while optimization of choices progresses, there is a growing tendency for rationality to take precedence over emotion. When considering the role of eating out and food, "Marugame Udon Meshi" aims to provide a dining experience that liberates and fully unleashes instincts. In this unpredictable modern society that continues to change, it proposes a dining experience that allows one to sometimes sharpen their five senses, unleash their instincts, and eagerly devour food, truly liberating and fully unleashing instincts.
*3 A consumption style and way of thinking that emphasizes reducing the psychological burden felt by modern people, such as "stress of choice" and the "psychology of not wanting to (or being unable to) fail" spreading on social media.
≪Even more addictive! Recommended "Instinct-Unleashing!!" arrangements to enjoy "Marugame Udon Meshi" even more.≫
By arranging with free condiments and toppings available at all Marugame Seimen stores, it becomes even more addictive! Why not try to fully unleash your instincts even more by adding condiments and toppings to "Marugame Udon Meshi," which already liberates instincts as it is?
'Marugame Udon Meshi Addictive Sauce Flavor' with Tenkasu (tempura bits) x Koshichimi (seven-spice blend with citrus aroma)
The crispy texture of tenkasu and the citrus-scented koshichimi combine with the rich sauce for an irresistible umami that you can't stop eating!
'Marugame Udon Meshi Addictive Green Onion Salt Flavor'
Keywords:
*1 Cumulative sales of all five types at Marugame Seimen stores selling "Marugame Udon Meshi" during the period from Tuesday, April 7, 2026, to Sunday, April 12, 2026.
*2 The percentage of respondents who answered that their "instinct liberation level" was 80% or higher in a visitor survey conducted at the POPUP store held at Marugame Seimen Kanda Ogawamachi store from Wednesday, April 1, 2026, to Monday, April 6, 2026.
"Marugame Udon Meshi" offers a dining experience that stimulates the five senses and "liberates and fully unleashes instincts" by allowing customers to eagerly devour the "forbidden tag team" of udon and rice cooked in a hot grill pan. Since its launch, it has been praised for being "enjoyable without thinking" and "savored instinctively," and is enjoyed by customers of all ages.
≪"Marugame Udon Meshi" Fully Unleashes Instincts!! Over 85% of respondents*2 reported instinct liberation!≫
■Achieved over 85% instinct liberation!*2 "Marugame Udon Meshi" fully unleashes instincts!!
Prior to the nationwide launch of "Marugame Udon Meshi," a limited-time POPUP store, "Marugame Udon Meshi Instinct Liberation Diner," was open for six days from Wednesday, April 1 to Monday, April 6. Many customers experienced "Marugame Udon Meshi" and content themed around "instinct liberation." Inside the venue, a content was held where visitors could answer their "instinct liberation level" after eating "Marugame Udon Meshi." Visitors placed stickers on a 10-stage scale from 0% to 100% for "instinct liberation level." When those who placed stickers at 80% or higher were defined as having "liberated their instincts," over 85% of visitors during the six-day event period reported having "liberated their instincts."
Inside the store, many comments were received, such as "The smell of sauce at Marugame was fresh," "I found myself eating before I could think," and "I ate according to my desires."
■Instincts fully unleashed on social media too!! Voices of "delicious!" without being bound by reason continue to pour in.
On social media, comments like "I've liberated my instincts," "Instinct-driven eating," and "I stopped thinking and enjoyed prioritizing feeling!" continued to pour in, indicating that "Marugame Udon Meshi" fully unleashed instincts. Customers seemed engrossed in the "forbidden tag team" of rice and udon and its addictive taste, with comments such as "The chewy texture of rice x udon is the best, and the rich sauce is addictively delicious," "The aroma of the sauce grilled in the pan whets the appetite," "This new texture is worth trying," and "The spicy, addictive sauce has a captivating taste."
■The reason for being engrossed in "Marugame Udon Meshi": A dining experience that unleashes instincts in an unpredictable and confusing era.
In today's world, aren't we constantly forced to choose the correct answer from AI optimization and overflowing information, facing the fatigue of using mental energy? As symbolized by the term "mental performance (menpa)"*3, while optimization of choices progresses, there is a growing tendency for rationality to take precedence over emotion. When considering the role of eating out and food, "Marugame Udon Meshi" aims to provide a dining experience that liberates and fully unleashes instincts. In this unpredictable modern society that continues to change, it proposes a dining experience that allows one to sometimes sharpen their five senses, unleash their instincts, and eagerly devour food, truly liberating and fully unleashing instincts.
*3 A consumption style and way of thinking that emphasizes reducing the psychological burden felt by modern people, such as "stress of choice" and the "psychology of not wanting to (or being unable to) fail" spreading on social media.
≪Even more addictive! Recommended "Instinct-Unleashing!!" arrangements to enjoy "Marugame Udon Meshi" even more.≫
By arranging with free condiments and toppings available at all Marugame Seimen stores, it becomes even more addictive! Why not try to fully unleash your instincts even more by adding condiments and toppings to "Marugame Udon Meshi," which already liberates instincts as it is?
'Marugame Udon Meshi Addictive Sauce Flavor' with Tenkasu (tempura bits) x Koshichimi (seven-spice blend with citrus aroma)
The crispy texture of tenkasu and the citrus-scented koshichimi combine with the rich sauce for an irresistible umami that you can't stop eating!
'Marugame Udon Meshi Addictive Green Onion Salt Flavor'
Keywords: