Marugame Seimen to Launch "Marugame Udonut Matcha Flavor" Featuring Luxurious Matcha from Kyoto Uji's Long-Established "Hottashotaro Shoten" Nationwide from April 7, 2026 (Tuesday)
Marugame Seimen will release a new "Matcha Flavor" of its popular "Marugame Udonut" nationwide for a limited time starting April 7, 2026. This new flavor, made with luxurious matcha from Kyoto Uji's 170-year-old "Hottashotaro Shoten," offers a fluffy aroma and chewy texture, adding a spring-themed option to the product line that has already sold over 25 million units.
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Marugame Seimen Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Hiroshi Yamaguchi), a Sanuki udon specialty restaurant dedicated to providing moving culinary experiences through handmade and freshly prepared dishes, will launch a new "Matcha Flavor" of its "Marugame Udonut," born from udon*1, nationwide at Marugame Seimen stores for a limited time starting April 7, 2026 (Tuesday).
The "Marugame Udonut" offers a unique and moving experience from Marugame Seimen, featuring a delightfully chewy texture that leverages the characteristic chewiness of Marugame Seimen's udon. Since its launch, it has been highly praised by many customers, and cumulative sales have exceeded 25 million units*2.
*1 Uses 30% or more udon in its raw ingredients.
*2 Cumulative sales at Marugame Seimen stores selling "Marugame Udonut" from June 25, 2024 (Tuesday) to March 20, 2026 (Friday).
## A Spring New Product: Chewy "Marugame Udonut" with Aromatic Matcha Powder!
The new "Marugame Udonut Matcha Flavor" generously uses matcha from "Hottashotaro Shoten," a long-established store in Kyoto Uji with 170 years of history. The matcha from "Hottashotaro Shoten" undergoes a second roasting process after firing to maximize its inherent sweetness, characterized by a strong sweetness and mellow flavor. The special powder, which highlights the mellow flavor and elegant aroma of matcha, is carefully blended with brown sugar for a balanced sweetness, making it enjoyable for both children and adults. Furthermore, by using finely ground matcha, it adheres well to the udonut, allowing for a smooth texture and rich taste, pursuing compatibility with the "Marugame Udonut's" greatest feature: its chewy texture.
As the season for outings approaches, the "Marugame Udonut" is perfect for spring leisure scenes such as cherry blossom viewing and picnics. Enjoy a special relaxing time with the aroma of matcha spreading with the spring breeze and the delightfully chewy texture that brings happiness with every bite.
## For Cherry Blossom Viewing and Spring Outings! This Spring, "Marugame Udonut" Offers 4 Flavors to Choose From!
This spring, in addition to the new aromatic "Matcha Flavor," a rich "Chocolate Flavor," fragrant "Kinako Flavor," and the gently sweet classic "Brown Sugar Flavor" are available, offering a rich lineup. The plain "Marugame Udonut" allows customers to sprinkle their own powder, making the time spent choosing a flavor part of the fun. Please share and enjoy them with your family and friends during your relaxing time or spring outings.
The "Marugame Udonut" offers a unique and moving experience from Marugame Seimen, featuring a delightfully chewy texture that leverages the characteristic chewiness of Marugame Seimen's udon. Since its launch, it has been highly praised by many customers, and cumulative sales have exceeded 25 million units*2.
*1 Uses 30% or more udon in its raw ingredients.
*2 Cumulative sales at Marugame Seimen stores selling "Marugame Udonut" from June 25, 2024 (Tuesday) to March 20, 2026 (Friday).
## A Spring New Product: Chewy "Marugame Udonut" with Aromatic Matcha Powder!
The new "Marugame Udonut Matcha Flavor" generously uses matcha from "Hottashotaro Shoten," a long-established store in Kyoto Uji with 170 years of history. The matcha from "Hottashotaro Shoten" undergoes a second roasting process after firing to maximize its inherent sweetness, characterized by a strong sweetness and mellow flavor. The special powder, which highlights the mellow flavor and elegant aroma of matcha, is carefully blended with brown sugar for a balanced sweetness, making it enjoyable for both children and adults. Furthermore, by using finely ground matcha, it adheres well to the udonut, allowing for a smooth texture and rich taste, pursuing compatibility with the "Marugame Udonut's" greatest feature: its chewy texture.
As the season for outings approaches, the "Marugame Udonut" is perfect for spring leisure scenes such as cherry blossom viewing and picnics. Enjoy a special relaxing time with the aroma of matcha spreading with the spring breeze and the delightfully chewy texture that brings happiness with every bite.
## For Cherry Blossom Viewing and Spring Outings! This Spring, "Marugame Udonut" Offers 4 Flavors to Choose From!
This spring, in addition to the new aromatic "Matcha Flavor," a rich "Chocolate Flavor," fragrant "Kinako Flavor," and the gently sweet classic "Brown Sugar Flavor" are available, offering a rich lineup. The plain "Marugame Udonut" allows customers to sprinkle their own powder, making the time spent choosing a flavor part of the fun. Please share and enjoy them with your family and friends during your relaxing time or spring outings.