Nagoya Railroad Launches 'GHOSTrain' Project Using Lost Umbrellas for Eco Awareness

Key facts

  • Nagoya Railroad Launches 'GHOSTrain' Project Using Lost Umbrellas for Eco Awareness
  • Nagoya Railroad and Dentsu Meitetsu Communications will run the 'GHOSTrain' project from June 21 to July 12, 2026, using abandoned vinyl umbrellas as hanging train ads to raise awareness about plastic waste.
  • Source: PR Times
  • Date: June 5, 2026

Direct answer

Nagoya Railroad and Dentsu Meitetsu Communications will run the 'GHOSTrain' project from June 21 to July 12, 2026, using abandoned vinyl umbrellas as hanging train ads to raise awareness about plastic waste.

Citation
Nagoya Railroad Launches 'GHOSTrain' Project Using Lost Umbrellas for Eco Awareness (June 5, 2026), PR Times
Source
PR Times
Date
June 5, 2026
Nagoya Railroad and Dentsu Meitetsu Communications will run the 'GHOSTrain' project from June 21 to July 12, 2026, using abandoned vinyl umbrellas as hanging train ads to raise awareness about plastic waste.
businessNQ 80/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: June 5, 2026 at 23:30
  • 🔍 Collected: June 5, 2026 at 14:51
  • 🤖 AI Analyzed: June 6, 2026 at 17:07 (26h 16m after Collected)
Nagoya Railroad, in partnership with Dentsu Meitetsu Communications, will launch 'GHOSTrain' on June 21, 2026, as the second phase of the 'Uemuku to Uwamuku Project.' The project addresses Japan's massive vinyl umbrella consumption—the highest in the world—and the low return rate of lost umbrellas on trains (around 10%). A designated 3300 series train will be decorated with ghost-themed hanging advertisements crafted from decommissioned vinyl umbrellas that were left behind by passengers. Additionally, from June 22 to June 29, a peel-off advertising wall will be set up near the South Gates inside Meitetsu Nagoya Station, allowing passengers to take cute ghost stickers to label and cherish their own umbrellas, preventing future losses. A special concept movie will be released on the official website on June 26.

FAQ

What is the operation period and target train for 'GHOSTrain'?

The operation period is from June 21 to July 12, 2026, using one 3300 series trainset.

When and where will the peel-off advertisement be held at Meitetsu Nagoya Station?

It will be held from June 22 to June 29, 2026, inside the ticket gates (near the South Gate) of Meitetsu Nagoya Station.

What materials are used to make the hanging ghost advertisements for 'GHOSTrain'?

They are made from discarded plastic umbrellas that were left behind as lost property and could no longer be used.

What is the website URL and the release date for the concept movie?

The website URL is 'https://www.dm-c.co.jp/dmc_m/' and the concept movie is scheduled to release on June 26.

What is the purpose of the stickers distributed through the peel-off advertisement?

By encouraging passengers to take the character stickers and stick them on their own umbrellas, the project aims to build attachment to the umbrellas and reduce lost property.

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