Directly Managed Store Opens at "Perie Chiba" Connected to JR Chiba Station!

DHC Corporation (Headquarters: Minato-ku, Tokyo; President and Representative Director: Midori Miyazaki; hereinafter "DHC") will open a new store, "DHC Perie Chiba Store," which provides total support for beauty and health, at "Perie Chiba" directly connected to JR Chiba Station on Friday, April 24, 2026. A warm and calm interior based on a gray-beige tone. In the open store environment, Beauty & Health Advisors will assist customers with product selection and beauty care. This new store, like the previously opened new stores, features an interior design based on mixed-color gradients expressing diversity and curved designs, creating a space where a wide range of customers can feel a sense of familiarity. In addition, large digital signage has been installed in the store to express DHC's worldview. DHC directly managed stores will continue to aim for Beauty & Health Advisors (beauty staff) wearing uniforms renewed this January to become the "Well-being Partners" of customers, supporting the creation of beauty and health habits tailored to each individual. ■Store Information Store Name DHC Perie Chiba Store Address 4F Main Building, Perie Chiba, 1-1-1 Shinchiba, Chuo-ku, Chiba City, Chiba Prefecture Business Hours / Holidays *Subject to Perie Chiba Mon-Sat... 10:00-21:00 / Sun & Holidays... 10:00-20:30 URL https://www.dhc.co.jp/store-detail/?storeId=512 ■Renewal Points Moving away from the conventional store design based on blue and white, the interior has been reborn as a warm space mainly featuring gray-beige. A rounded form is adopted for the interior to create a friendly atmosphere. The products handled reflect customer needs, featuring a lineup centered on popular products that are easier to see and choose from, providing a comfortable shopping experience for many customers. We have set up spaces in the store where customers can experience products, aiming to create a space that encourages conversation. Beauty & Health Advisors will carefully support each customer, from experiencing products at the washer to consulting about skin and body concerns. Customers can choose products that suit them through actual "experience." DHC's mission is to promote well-being management through initiatives in the beauty and healthcare fields, contributing to the health and happiness of customers. We will continue to strive to provide safe, secure, and quality-focused products and services. Furthermore, DHC directly managed stores will propose a new beauty experience through "beauty care from the inside and outside" combining supplements and skin care, starting with the newly released beauty supplement "Nano Bright C" and the sheet mask "DHC Hydra Premium Supple Fit Mask" to be released on Tuesday, May 12, 2026. We sincerely look forward to your visit.