Actor Tsubasa Honda Stars in DHC's New Commercial for 'Lutein'!

DHC Corporation (Headquarters: Minato-ku, Tokyo; President & CEO: Midori Miyazaki; hereinafter: DHC) will begin airing the new commercial 'Tsubasa Honda, Are You Getting Enough Lutein?' for its 'Lutein Light Protection (*1)' supplement. The commercial features actor Tsubasa Honda, the image character for the DHC supplement brand, and will broadcast nationwide (excluding some affiliates and regions) and stream on DHC's official channels starting Friday, April 24, 2026. In modern society, where time spent facing PCs and smartphones is increasing and avoiding blue light is difficult, we propose a healthy eye care habit using Lutein through the image of Ms. Honda engrossed in a video game. *1: Light protection refers to protecting the eyes from light stimuli such as blue light. ■ New Commercial 'Tsubasa Honda, Are You Getting Enough Lutein?' - Release Date: Friday, April 24, 2026~ - Release Locations: 1. Broadcast nationwide (excluding some affiliates and regions) 2. DHC Official Channels - Official YouTube https://www.youtube.com/user/dhcofficial *Behind-the-scenes footage and special interviews are also available. - Official Instagram (@dhc_official_jp) / Official X (@DHC_JP) 3. Digital Advertising (YouTube, TVer, Twitch) ■ New Commercial Story Actor Tsubasa Honda is engrossed in a game with incredible concentration, saying, 'Just a little bit more~'. As she accidentally overworks her eyes, the Lutein character 'Lute' from 'Tsubutsubu' appears behind her. 'Tsubutsubu' are little lumps that were accidentally born during the manufacturing stage of DHC supplements out of a desire to make people happy. 'Lute' gently watches over the immersed Honda and whispers earnestly, 'This person has amazing concentration. I will protect those eyes with Lutein.' Following that, the product packaging appears with the message, 'For blue light from PCs and smartphones. Lutein Light Protection.' Finally, Honda herself adorably asks the audience, 'Are you getting enough Lutein?' ■ Comment from Ms. Honda I play games so much that I can easily lose myself in them for 10 hours before I know it (laughs), so I display quite a bit of concentration! I don't mind it while I'm engrossed, but afterwards, I really feel like 'my eyes are tired...'. I think the blue light from smartphones and computers affects our eyes, so the burden on our eyes is increasing more than before. I do use eye drops, but I feel like we are in an era where that alone might not be enough to keep up. I truly realize that from now on, we shouldn't just rely on external care like eye drops, but we should also take 'Lutein' supplements to properly replenish from the inside through inner care. Actor/Fashion Model, Stardust Promotion. Born June 27, 1992. Active as a model and has appeared in many popular commercials, movies, and dramas. Recent works include TBS series 'Kimi no Hana ni Naru', TV Asahi series '6 Byokan no Kiseki ~Hanabishi Mochizuki Seitaro no 2-banme no Yuutsu', Fuji TV series 'Kita-kun ga Kawaisugite Te ni Amaru node, 3-nin de Share suru Koto ni Shimashita.' etc. ■ DHC 'Lutein Light Protection' Domestic Sales Up Approx. 1.4 Times! Within the eye care market, the 'Foods with Functional Claims' category has been continuously expanding in scale since the system started in 2015, making it one of the areas driving the eye care market. Furthermore, domestic sales of our functional food 'Lutein Light Protection' have grown steadily, with sales volume in 2025 increasing approximately 1.4 times compared to 2019. This clearly shows that interest in eye health care is rising further in modern society. ■ Product Information 'Lutein Light Protection' [Food with Functional Claims] https://www.dhc.co.jp/contents/health/page_lp_lutein_202604_ad.html - Protects eyes from light stimuli such as UV rays and blue light *3 - Improves blurriness, haziness, and the ability to see clearly (contrast sensitivity), regulating eye condition *3 - Formulated with supporting ingredients: Blackcurrant extract powder, Nikko maple extract powder, and Gardenia extract powder. *3: Research reports on Lutein [Functional Claim Notification] This product contains Lutein. Lutein has been reported to increase the amount of macular pigment in the eye, protecting it from light stimuli such as UV rays and blue light, improving blurriness, haziness, and the ability to see clearly (contrast sensitivity), regulating eye conditions, and supporting glare recovery (the eye's ability to adjust and recover from glare).