World No.1* Food Waste Reduction App 'Too Good To Go' to Expand Service Area to Tokyo and Three Prefectures from June

Too Good To Go Japan Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Hiroto Oooka; hereinafter 'Too Good To Go Japan'), the Japanese subsidiary of Too Good To Go (Headquarters: Denmark), which operates the world's No.1* Nordic food waste reduction app 'Too Good To Go', announces the sequential expansion of its service area to Tokyo and three prefectures (Saitama, Chiba, Kanagawa) starting from June. Until now, Too Good To Go has been collaborating with restaurant and retail partners primarily within Tokyo, expanding its service area and number of participating stores. While continuing to strengthen its presence in Tokyo, the company will now expand the service area to the three prefectures, initially with major chain store partners. Along with the area expansion, Too Good To Go is also recruiting new partner companies in the Tokyo and three prefectures area. It is accepting inquiries from a wide range of businesses, regardless of type or scale, from locally-rooted individually operated restaurants, bakeries, cafes, and retail stores to major chain companies. Too Good To Go is a system that transforms food that could become waste into 'new value'. Aiming to create new sales opportunities and expand touchpoints with new customers, the company will further spread 'Delicious Choices.' together with businesses working on food waste reduction. World No.1*: World No.1 survey of user numbers for food waste reduction apps ・Survey period: As of October 2025 ・Survey target platforms: 88 B2C food marketplaces spanning up to 65 countries ・Survey method: Investigation of user number information published on news feeds, press releases, and official websites for each competitor (self-conducted) ■ Major Partners Expanding into Tokyo and Three Prefectures From June 2026, 'Too Good To Go' is scheduled to be available sequentially at target stores of the following partner companies in the Tokyo and three prefectures area. Note that the service launch timing and target stores vary by partner company and store. Details will be announced sequentially, so please wait for the official announcement regarding the exact start dates. *In Japanese syllabary order Kappa Sushi (Kappa Create Co., Ltd.) Krispy Kreme Doughnuts (Krispy Kreme Doughnuts Japan Co., Ltd.) Super Value (Super Value Co., Ltd.) ■ 'Too Good To Go' as a New Option for Partner Stores 'Too Good To Go' is not just a food waste reduction app; it provides a new distribution mechanism that gives new value to food that would otherwise be discarded and delivers it to those who need it. It allows businesses to monetize food that previously incurred disposal costs by offering it at a great value. It also contributes to creating new customer touchpoints, as many users visit stores for the first time through the app. Furthermore, the 'Surprise Bag' format, a key feature of Too Good To Go, allows stores to flexibly combine daily fluctuating surplus food items for sale, eliminating the need to apply individual discount stickers and reducing operational burden on stores. Interest is growing among many businesses as a system that achieves not only food waste reduction but also operational efficiency and the creation of new sales opportunities. Too Good To Go Japan is recruiting partner restaurants and retailers who 'don't want to waste food', 'want to work on reducing food waste', or 'want to create new customer touchpoints'. It will promote partnerships regardless of business type or scale, from locally-rooted individually operated stores to major chain companies. Benefits of Participation - Monetization through surplus food sales and reduction of disposal costs - Acquisition of new customers and repeaters (61% of app users choose stores they haven't visited before, 92% wish to repurchase at stores they used) - Increase in customer unit price (41% of app users purchase other items in addition to the Surprise Bag at the same store) - Brand recognition (83% of users have a higher favorability towards brands participating in Too Good To Go compared to competitors) *1 Too Good To Go Matching Platform - In-app questions, 24,613,459 responses (updated February 13, 2025) *2 Too Good To Go 2022 survey, targeting 24,000 users in 17 markets (purchased Surprise Bags between August 15 and September 20, 2022) Contact us here: https://www.toogoodtogo.com/ja/surplus-food-marketplace#form ■ Comment from Too Good To Go Representative (Hiroto Oooka, Representative Director, Too Good To Go Japan Co., Ltd.) "Since the official launch in Japan, we have received a response that exceeded our expectations, and we have received expectations from many users saying, 'I want to use it in my area too.' Furthermore, our current partner companies are also experiencing tangible effects such as creating new customer touchpoints and monetizing surplus food. With the support from both users and partners, we are very pleased to be able to expand the service area to Tokyo and three prefectures at a timing earlier than expected. Too Good To Go is a service that can only be realized with the cooperation of local member stores. We sincerely look forward to hearing from restaurants and retailers who are willing to work with us to reduce food waste." ■ About Too Good To Go Too Good To Go is a social good company originating from Denmark that finds value in surplus food and aims for a planet without food waste. It operates the world's largest food waste marketplace in 21 countries including Europe, North America, and the Asia-Pacific region, with over 120 million registered users and more than 200,000 partner businesses. It has contributed to reducing over 600 million meals of food waste cumulatively. It partners with a wide range of business types, including grocery stores, bakeries, cafes, casual restaurants, fast food, food manufacturers, and wholesalers. Participants include Carrefour, ALDI, Unilever, Starbucks, Whole Foods Market, SPAR, and PAUL Group. In Japan, it has surpassed 500,000 registered users in about three and a half months since its official launch, recording the fastest growth among the 21 countries where it operates. Too Good To Go's vision is 'WE DREAM OF A PLANET WITH NO FOOD WASTE'.