Korean Cosmetics Brand "too cool for school" to Hold Museum-Themed Gallery POP-UP "Journey Into Color"

■Date: May 24 (Sun) - 31 (Sun), 2026, 10:00 - 18:30 *Last entry at 18:10 ■Location: seeen (4-13-12 Jingumae, Shibuya-ku, Tokyo) Korean cosmetics brand "too cool for school" will host the POP-UP event "Journey Into Color" for eight days, from May 24 (Sunday) to May 31 (Sunday). At this POP-UP, the "Sway Lip Velvet," which has gained strong support from many celebrities in Korea, will be showcased, along with the world premiere of a new texture, the "Sway Lip Dewy." Furthermore, visitors can experience new base makeup items perfect for the upcoming summer. This event offers a collection of special items that can only be found here, providing new discoveries and experiences. The concept of this POP-UP is a "museum," embodying the brand's worldview, creating a gallery-style space where each product is displayed like a work of art. Unlike traditional POP-UPs, it is designed to allow visitors to immerse themselves in the brand's worldview while enjoying the space itself. The goal is for visitors to deeply experience the new products that the brand confidently offers. ■POP-UP "Journey Into Color" Overview Venue: seeen (4-13-12 Jingumae, Shibuya-ku, Tokyo) Period: May 24 (Sun) - May 31 (Sun), 2026 Hours: 10:00 - 18:30 *Last admission at 18:10 ① Testers and Sales of Hot New Products You can experience the popular "Sway Lip Velvet," the world-premiering "Sway Lip Dewy," new base items, and more. In addition, the following products, among others, will be available for sale at the venue: Main products scheduled for sale: Sway Lip Velvet, Frottage Pencil, Veil Skin Tint, etc. *Please note that Sway Lip Dewy will not be available for sale at this POP-UP. ② Gift Campaign Special gifts will be presented through various in-venue events. Benefits for advance reservations are also available. For details on various benefits and events, please check too cool for school's official social media accounts. ・Japan Official Instagram: https://www.instagram.com/toocoolforschool_official_jp/ ■too cool for school A vintage vibe art cosmetics brand that is not bound by genres or concepts. too cool for school, with the theme of "CONTEMPORARY ART COSMETICS," is a Korean vintage vibe art cosmetics brand that develops items not constrained by genres or concepts. It encourages a free style that utilizes individuality, without being bound by trends created by others or preconceived notions, and inspires the creativity hidden in everyone. It proposes free makeup that maximizes individual expression with artistic and cool items. Currently, it operates 1,328 comprehensive offline stores in Korea (including road shops, duty-free shops, and H&B stores) and is expanding overseas in variety shops and drugstores in the Americas, Europe, and Asia. It offers a wide range of items, including award-winning shading products in Korea, eyeshadows, and tints. ・Qoo10 Official Store: https://www.qoo10.jp/shop/toocoolforschool