Tonkachi Co., Ltd. (Meguro-ku, Tokyo, CEO: Yukari Katsuki) has launched a collaboration collection between the Finnish-inspired one-mile and room wear brand "mucävä" and artist "Jenni Tuominen" on its official online shop, "Tonkachi Store."
The birth of new room wear that conditions you just by wearing it.
The first collaboration between "mucävä," which means "comfortable" in Finnish, and Jenni Tuominen has been realized.
This collection, which garnered a huge response during its pre-sale on QVC, features special textiles custom-drawn by Jenni for this project. The lineup includes dresses, setups, and t-shirts that color your summer coolly. Infused with the message "Relax and enjoy life," it is a new type of room wear designed to condition your daily well-being.
Design Story: Textiles reflecting everyday landscapes
All textiles in this collection are original designs by Jenni. Each pattern contains a story woven from Nordic nature and everyday life.
- Labyrintti (Maze): A maze-like design where winding narrow alleys emerge from abstract shapes drawn with ink. - Juhlat (Party): Inspired by the warm atmosphere full of joy and happiness, like a summer party. - Lintu (Bird): Depicts the moment the long winter ends and the spring forest awakens with the chirping of birds. - Helle (Height of Summer): Expresses the comfort of being wrapped in a warm breeze while drinking lemon juice on a summer beach. - Kukkia (Flowers): A design inspired by flowers blooming abundantly in a summer garden.
The reason for the comfort lies in two innovative technologies.
1. "IFMC. Processing" that supports blood circulation promotion Apparel featuring "IFMC. Processing," which supports blood circulation, and cooling "Xylitol Processing" has arrived. Textiles depicting Nordic nature and the latest technology will turn your home time into a blissful moment.
2. Cool and refreshing "Xylitol Processing" We use xylitol, a familiar ingredient in Finland made from birch and corn. It has a temperature-lowering effect when it absorbs moisture, making you feel cool when you sweat—an optimal functional material for summer.
Lineup Introduction
[Xylitol T-shirts & Dresses] T-shirts: 7 types in total / Dresses: 4 types in total Double-processed with Xylitol and IFMC. on materials with excellent sweat absorption and quick-drying properties. The refreshing coolness and blood circulation-promoting function comfortably condition your daily state.
- Xylitol T-shirt (Labyrintti) Sizes: M, L Colors: Black, Blue Price: ¥6,600 (tax included)
- Xylitol T-shirt (Juhlat) Sizes: M, L Price: ¥6,600 (tax included)
- Xylitol T-shirt (Lintu) Sizes: M, L Price: ¥6,600 (tax included)
- Xylitol T-shirt (Helle) Sizes: M, L Price: ¥6,600 (tax included)
- Xylitol T-shirt (Logo) Sizes: M, L Colors: Navy, Red Price: ¥6,600 (tax included)
- Xylitol Long-sleeve T-shirt Dress (All-over pattern) Sizes: M, L Colors: Black, Red Price: ¥8,800 (tax included)
- Xylitol Logo Long-sleeve T-shirt Dress Sizes: M, L Colors: Gray, Navy Price: ¥8,800 (tax included)
[Double-sided Pile Hoodies & Long Pants] Knit towel hoodies: 3 types / Knit towel pants: 3 types Made of cotton-based double-sided pile fabric that is soft to the touch and highly absorbent. The IFMC. processing elevates your relaxation time to a higher quality. Can be enjoyed alone or as a setup.
- Knit Towel Front-open Hoodie Sizes: M, L Colors: Gray, Navy, Blue Price: ¥13,200 (tax included)
- Knit Towel Pants Sizes: M, L Colors: Gray, Navy, Blue Price: ¥11,000 (tax included)
[Jacquard Cardigans & Knit Setups] Jacquard cardigans: 2 types / Blankets: 2 types Logo knit hoodies: 2 types / Logo knit pants: 2 types
- Jacquard Cardigan Sizes: M, L Colors: Saxe Blue, Pink Price: ¥16,000 (tax included)
- Blanket Sizes: M, L Colors: Saxe Blue, Pink Price: ¥9,900 (tax included)
- Logo Knit Front-open Hoodie Sizes: M, L Colors: Gray, Pink Price: ¥19,000 (tax
FACT BOX
- Source: PR TIMES
- Category: New Product
- Organizations: QVC