[Starting in May 2026] Sashiko Brand 'TERAS' Transforms One-of-a-Kind BORO into 'Size-Selectable' Products

The sashiko brand 'TERAS' will fully launch its product design centered on BORO and its sales floor configuration within Harajuku's Haracado from May 2026. This introduces a new option of 'selectability despite being one-of-a-kind,' which is uncommon for vintage BORO materials with such size planning. While maintaining the value of one-of-a-kind items, the introduction of size planning adds the joy of 'choosing.' It updates BORO into practical products for everyday wear.
新製品NQ 40/100出典:PR Times

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  • 📰 Published: April 27, 2026 at 23:30
  • 🔍 Collected: April 27, 2026 at 15:01
  • 🤖 AI Analyzed: April 27, 2026 at 16:26 (1h 24m after Collected)
Sashiko brand 'TERAS' will fully commence its product design centered on BORO and its sales floor configuration within Harajuku's Haracado from May 2026. Such size planning is generally uncommon for BORO utilizing vintage materials, and TERAS is proposing a new option of 'selectability despite being one-of-a-kind.'

While maintaining the value of one-of-a-kind items, the introduction of size planning adds the joy of 'choosing.' It updates BORO into practical products that can be worn daily.

**The Current State of BORO**

BORO, born from Japanese daily life culture, is now being rediscovered overseas. It is attracting attention among musicians and artists with high environmental awareness, and its value is increasing in the fields of fashion and art.

On the other hand, in Japan, its value is not widely known, and it is sometimes limited to being 'appreciated as a cultural artifact.'

In Tochigi Prefecture, which once had many rural areas, indigo-dyed antique fabrics called 'BORO' are still sometimes found during the dismantling of old folk houses and from storehouses. In an era when cloth was precious, people carefully mended and continued to use their clothes. Sashiko, applied for reinforcement and warmth, emerged during this process.

These layered fabrics are not mere old rags but have transformed into materials accumulated over many years and human handiwork. TERAS collects these old fabrics one by one and elevates them into products while utilizing their unique expressions and backgrounds.

We were also picked up in sustainable selections related to Billie Eilish's Japan tour.

**The Dilemma of Highly Rare One-of-a-Kind Items and the Shift to 'Size-Selectable Design'**

BORO jacket and coat series had the challenge of not being able to select sizes due to their one-of-a-kind nature. Although there have been opportunities for customers both domestically and internationally to pick up these items, many cases did not lead to purchase because suitable sizes were unavailable, a challenge we felt at stores and POPUP events.

Furthermore, for TERAS, which values craftsmanship that 'takes time and effort without cutting corners,' the production of one-of-a-kind items is time-consuming. Against this background, TERAS reviewed the composition of its other product series and established a system to concentrate on BORO. This led to the realization of the current size expansion.

Subsequently, the production system was redesigned, and a system to expand size variations for BORO coats and jackets was introduced. They have been restructured as products that are one-of-a-kind yet allow for size selection.

**BORO Jacket and BORO Coat Size Expansion**

**[Size Details (Chest Width)]**

S size: 50cm~

M size: 53cm~

L size: 57cm~

XL size: 62cm~

XXL size: 65cm~

*Please note that there may be a variation of ±2-3cm from the chest width indicated for each size. Please find your own unique piece as a characteristic of one-of-a-kind items.

**Towards a Seasonless Sales Floor — Centered on BORO**

Regarding the sales floor, we have also revised the traditional seasonal rotation and transitioned to a seasonless display primarily featuring BORO.

As products chosen by engaging with the essence of the material rather than being influenced by trends or seasons, the sales floor design aligns with the time axis that BORO embodies.

**Haracado Store**

**Year-round Display at Harajuku 'Haracado'**

TERAS's BORO products can be viewed year-round at Harajuku 'Haracado.'

Shops that permanently display BORO are still limited, making its presence in the Tokyo/Harajuku area rare.

We have created an environment where customers can actually pick up the items, interact with the materials, and make their selections.

**BORO Series Product List**

We offer a wide range of BORO products, from apparel to small accessories.

*All products are one-of-a-kind, so they are limited in quantity and will end once sold out.

**Apparel**

**BORO Full Custom Jacket**

This is a limited-quantity custom item made by attaching BORO to the entire vintage Euro work jacket and applying Sashiko.

Please understand and acknowledge that the body is vintage, so there may be signs of use, dirt, etc.

Price: ¥132,000 (tax included)

Sizes: S~XXL

**BORO Full Custom Coat**

This is a limited-quantity custom item made by attaching BORO to the entire vintage Euro work coat and applying Sashiko.

Please understand and acknowledge that the body is vintage, so there may be signs of use, dirt, etc.

Price: ¥154,000 (tax included)

Sizes: S~XXL

**Others**

**BORO Semi Custom Jacket**

Price: ¥37,400 (tax included)