British Tea Brand "AHMAD TEA" to Sequentially Switch to Packaging with Official Emblem Following Receipt of UK's Highest Corporate Honor, "The King's Award"

British tea brand "AHMAD TEA" has won the 2024 "King's Award for Enterprise," the UK's most prestigious business award, in recognition of its contribution to sustainable development. In response, the company is proceeding with a sequential switch to packaging featuring the award's official emblem.
その他NQ 36/100出典:PR Times

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  • 📰 Published: April 7, 2026 at 20:10
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AHMAD TEA, a British tea brand for which Tominaga Boeki Kaisha, Ltd. (Headquarters: Kobe, Hyogo) serves as the sole import agent, has received The King’s Award for Enterprise in 2024. This is the most prestigious business award in the United Kingdom, bestowed by the monarch to recognize companies for outstanding achievements.

In line with this, the company is currently in the process of sequentially switching to packaging that features the official King's Award emblem.

## **■ What is The King's Award?**

The King’s Award for Enterprise is the most prestigious business award in the UK, presented by the monarch to honor companies for their exceptional accomplishments.

With a history spanning 58 years, it recognizes British companies in the following four categories:

- International Trade
- Innovation
- Sustainable Development
- Promoting Opportunity

Award-winning companies are permitted to use the official emblem for five years.

This time, AHMAD TEA received the award in the **"Sustainable Development"** category. In 2024, only **29 companies** in the entire UK won in this category, demonstrating that The King's Award is an extremely rare and highly esteemed national recognition.

## **■ Why AHMAD TEA Was Recognized**

This award highly praised AHMAD TEA's sustainable management posture and commitment to social responsibility, which the company has continued for approximately 40 years.

Specifically, the evaluation covered "continuous donations to charitable activities," "support for women, healthcare, and education in tea-producing regions," "long-term commitment to the environment and sustainability," and "responsible corporate activities based at its UK headquarters."

It should be noted that this award is not an evaluation of the product itself, but a recognition of the **company's sustainable management posture and social contribution activities**.

AHMAD TEA will continue to deliver enriching moments through tea, while also pursuing responsible corporate activities that are considerate of society and the environment.