Establishing a Distribution System in Singapore for Full-Scale Launch This Spring: Exhibited at the Emperor's Birthday Reception Hosted by the Embassy of Japan in Singapore

TOMIN SAKE COMPANY is launching a full-scale expansion into Singapore with 'Tomin Namazake,' which utilizes -30°C flash-freezing technology to defy the conventional wisdom that 'unpasteurized sake does not keep.' On Friday, February 13, 2026, the company exhibited at the 'Emperor's Birthday Reception' hosted by the Embassy of Japan in Singapore at The Ritz-Carlton, Millenia Singapore, where it served fresh unpasteurized sake—previously only available at Japanese breweries—to dignitaries from various countries. Furthermore, in addition to strengthening sales at existing partner 'Meidi-Ya Singapore,' a new distributor within Singapore has been secured. This establishes a unique cold chain (low-temperature logistics) model based on quality preservation, which will accelerate future expansion into the commercial market and the broader ASEAN region.

Opening of the Emperor's Birthday Reception

Exhibition Booth

Singaporean Government Officials and International VIPs Amazed: 'Quality Not Possible Through Conventional Distribution' At the prestigious Emperor's Birthday Reception, attended by over 900 Singaporean government officials, international diplomatic corps, and top executives from major corporations, we hosted a special booth for Tomin Namazake. On the day, Singapore's Minister for Manpower, Tan See Leng, and the Ambassador of Japan visited the booth, where we explained the technical significance of 'Tomin'—a process that flash-freezes non-pasteurized sake at -30°C to maintain its quality. Corporate leaders and experts who sampled the sake expressed their amazement at its fresh flavor profile, calling it 'quality that cannot be experienced through conventional distribution.' This event served not only as a product introduction but also as a platform to strongly advocate for the social significance of this technology as a solution to the quality challenges facing Japanese sake.

Expansion at 'Meidi-Ya Singapore': 'Tomin Namazake' Spreading Overseas Currently, in Singapore, we continue to sell the product at 'Meidi-Ya Singapore Millenia Walk' using dedicated freezer showcases, and Tomin Namazake is spreading through long-term partnerships. Presenting a technology-driven Japanese sake model at a highly credible public diplomatic event provides strong credit support for our future expansion. Moving forward, we will use this track record and network as a foundation to accelerate introduction into the commercial market, including high-end local restaurants and hotels. Furthermore, using this Singaporean cold chain model as a foothold, we will proceed with horizontal expansion into the ASEAN region to establish a sustainable export business for quality-guaranteed unpasteurized sake.

'Tomin Namazake' Opens New Possibilities for Sake Exports This new export model of 'stably distributing unpasteurized sake overseas' goes beyond simply providing a new taste. For sake breweries across Japan that have hesitated to expand overseas due to the barrier of quality preservation, it offers a way to bring their own unpasteurized sake to the world...