Establishing a Distribution System in Singapore for Full-Scale Launch This Spring: Exhibited at the 'Emperor's Birthday Reception' Hosted by the Embassy of Japan in Singapore

TOMIN SAKE COMPANY is accelerating its expansion into Singapore with 'Tomin Namazake,' which utilizes -30°C flash-freezing technology to defy the conventional wisdom that 'unpasteurized sake does not keep.' On Friday, February 13, 2026, the company exhibited at the 'Emperor's Birthday Reception' hosted by the Embassy of Japan in Singapore at The Ritz-Carlton, Millenia Singapore, where it served fresh unpasteurized sake—previously only available at breweries in Japan—to dignitaries from various countries.

Furthermore, in addition to strengthening sales at existing partner 'Meidi-Ya Singapore,' a new distributor within Singapore has been secured. This has established a unique cold chain (low-temperature logistics) model that ensures quality preservation, which will accelerate future expansion into the commercial market and the broader ASEAN region.

Singaporean Government Officials and International VIPs Amazed: 'Quality Not Possible Through Conventional Distribution'

At the prestigious Emperor's Birthday Reception, attended by over 900 Singaporean government officials, international diplomatic corps, and top corporate executives, we hosted a special booth for Tomin Namazake. During the event, Singapore's Minister for Manpower, Tan See Leng, and the Japanese Ambassador visited our booth, where we explained the technical significance of 'Tomin'—a process that flash-freezes unpasteurized sake at -30°C to maintain its quality. Corporate leaders and experts who sampled the sake expressed surprise at its fresh flavor profile, calling it 'quality that cannot be experienced through conventional distribution.' The event served not only as a product introduction but also as a platform to highlight the social significance of our technology as a solution to the quality challenges facing Japanese sake.

Expansion at 'Meidi-Ya Singapore': 'Tomin Namazake' Spreading Overseas

Currently, in Singapore, we continue to sell Tomin Namazake at the 'Meidi-Ya Singapore Millenia Walk' store using dedicated freezing showcases, and the product is gaining traction through this long-term partnership.

Presenting a technology-driven sake model at such a highly credible public diplomatic event provides strong credit support for our future expansion. Moving forward, we will leverage this track record and network to accelerate adoption in the commercial market, including high-end local restaurants and hotels. Furthermore, using this Singaporean cold chain model as a foothold, we will expand into the ASEAN region and establish a sustainable export business for quality-guaranteed unpasteurized sake.

'Tomin Namazake' Opens New Possibilities for Sake Exports

This new export model of 'stably distributing unpasteurized sake overseas' offers more than just a new taste. For sake breweries across Japan that have hesitated to enter overseas markets due to the barrier of quality preservation, it provides a path to bring their own unpasteurized sake to the world.