Rental Kimono MySelect (operated by LIN Co., Ltd. / Kani City, Gifu Prefecture) conducted a survey among 100 guardians aged 30s to 50s regarding "What was your biggest concern when choosing a kimono?"

The results were:

1st place: Price 22.0%

2nd place: Color and pattern selection 20.0%

3rd place: Dressing 18.0%

"Price" received the most responses.

On the other hand, color/pattern and dressing were also close, indicating that concerns about not only cost but also "whether I can choose an outfit that suits me" and "whether it will be worn properly on the day" are significant when choosing a kimono.

Survey Results | Biggest Concerns When Choosing a Kimono

1st Place: Price

22.0%

2nd Place: Color and Pattern Selection

20.0%

3rd Place: Dressing

18.0%

*Multiple answers allowed

"Price" was the most common concern

The most frequent response this time was "Price" at 22.0%.

Since kimonos are not worn in daily life, many people expressed concerns about costs, such as:

Not knowing the final cost Worried about additional charges Unsure whether to buy or rent

Color and Pattern Selection is also a Major Concern

Following price, "Color and Pattern Selection" was the next most common concern at 20.0%.

In recent years, the variety of rental kimonos has increased, and many people are undecided due to the expanded choices, citing reasons like:

Which color suits my child? Want to choose a pattern that looks good in photos Want to incorporate current trends

Dressing Concerns Remain Strong

18.0% of respondents answered that they were concerned about "Dressing."

Especially from those unfamiliar with kimonos, many voices were heard such as:

Will it be too tight? Will it come undone? Will my child dislike it?

It seems that many people worry about wearing it on the day, especially for their first kimono experience.

Perspective from a Specialty Store

At Rental Kimono MySelect, we also receive many inquiries from customers such as:

"Are there any additional charges?" "Which color should I choose?" "Is it okay even if it's my first time?"

Therefore, we strive to alleviate concerns as much as possible by enriching the information on our product pages and providing support via email.

Related Pages

Shichi-Go-San Rental

Shichi-Go-San Rental List

https://www.tomesode-myselect.com/shichigosan.html

Ubu-gami Rental

https://www.tomesode-myselect.com/SHOP/237037/list.html

Houmongi Rental

https://www.tomesode-myselect.com/SHOP/113682/list.html

Survey Overview

Survey Period: June 2026

Survey Method: Internet Survey (Freeasy)

Target Audience: 100 guardians aged 30s to 50s

Survey Organizer: LIN Co., Ltd.

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◆ LIN Co., Ltd.

Kimono Rental MySelect

HP: https://www.tomesode-myselect.com/

Instagram: https://www.instagram.com/kimono_rental_myselect/

Location: 914-3 Shio, Kani City, Gifu Prefecture

Representative Director: Ryugo Hayashi

Business Activities: Nationwide delivery, kimono rental

Business Hours: 10:00 AM - 6:00 PM

Regular Holidays: Wednesdays

FACT BOX

  • Source: PR TIMES
  • Category: アンケート結果