52.3% of Parents Opt for Pre-Shoots for Shichi-Go-San Ceremonies | Survey of 100 Parents Reveals Half Choose Studio Photography
MySelect, a kimono rental service, conducted a survey of 100 parents who have experienced Shichi-Go-San, revealing that 52.3% opted for pre-event photo shoots. The trend reflects growing emphasis on preserving memories through photography.
📋 Article Processing Timeline
- 📰 Published: June 15, 2026 at 20:00
- 🔍 Collected: June 16, 2026 at 01:21 (5h 21m after Published)
- 🤖 AI Analyzed: June 16, 2026 at 01:29 (7 min after Collected)
MySelect Kimono Rental (operated by LIN Co., Ltd. / Kani City, Gifu Prefecture) conducted an online survey of 100 parents who have experienced the Shichi-Go-San ceremony regarding pre-event photo shoots.
The results revealed that 52.3% of respondents had their photos taken at a studio before the actual ceremony day.
In recent years, an increasing number of families are choosing to schedule photo sessions on a different day from the shrine visit to avoid peak-season congestion, making pre-shoots a common and practical option.
■ Survey Results | One in Two Families Chooses Pre-Shoots
When asked about pre-shoots for Shichi-Go-San:
- Had a pre-shoot at a studio: 52.3%
- Did not have a pre-shoot: 47.7%
Approximately one in two parents has experienced a pre-shoot, indicating that pre-photography has become a standard part of Shichi-Go-San preparations.
■ Why More Families Are Choosing Pre-Shoots
Key reasons for choosing pre-shoots include:
- Avoiding congestion during the Shichi-Go-San season
- Scheduling on a day when the child is in good spirits
- Reducing the burden on the actual prayer day
- Taking photos at a relaxed pace
In particular, the growing desire to preserve high-quality photos as lasting memories has contributed to rising demand for pre-shoots.
■ Expert Insight | Shichi-Go-San Is Entering an Era Centered on Photography
At MySelect Kimono Rental, there has been an increasing number of customer inquiries such as:
"We want to prioritize capturing photos first"
"We’d like to schedule our shoot before the autumn rush"
While shrine visits were once the central focus, photo sessions themselves are now becoming a key event within the Shichi-Go-San tradition.
These survey results confirm this cultural shift.
■ Related Pages
Shichi-Go-San Rental Collection
https://www.tomesode-myselect.com/SHOP/236916/list.html
Complete Guide to Shichi-Go-San Pre-Shoots
https://www.tomesode-myselect.com/news/howto-shichigosan/753_calendar_2024/
Survey Overview
Target: Parents who have experienced Shichi-Go-San
Number of Respondents: 100
Method: Online survey (Freeasy)
Period: June 2026
Conducted by: LIN Co., Ltd.
◆ LIN Co., Ltd.
MySelect Kimono Rental
Website: https://www.tomesode-myselect.com/
Instagram: https://www.instagram.com/kimono_rental_myselect/
Address: 914-3 Shio, Kani City, Gifu Prefecture
CEO: Ryuugo Hayashi
Business: Nationwide kimono rental service
Business Hours: 10:00–18:00
Closed: Wednesdays
The results revealed that 52.3% of respondents had their photos taken at a studio before the actual ceremony day.
In recent years, an increasing number of families are choosing to schedule photo sessions on a different day from the shrine visit to avoid peak-season congestion, making pre-shoots a common and practical option.
■ Survey Results | One in Two Families Chooses Pre-Shoots
When asked about pre-shoots for Shichi-Go-San:
- Had a pre-shoot at a studio: 52.3%
- Did not have a pre-shoot: 47.7%
Approximately one in two parents has experienced a pre-shoot, indicating that pre-photography has become a standard part of Shichi-Go-San preparations.
■ Why More Families Are Choosing Pre-Shoots
Key reasons for choosing pre-shoots include:
- Avoiding congestion during the Shichi-Go-San season
- Scheduling on a day when the child is in good spirits
- Reducing the burden on the actual prayer day
- Taking photos at a relaxed pace
In particular, the growing desire to preserve high-quality photos as lasting memories has contributed to rising demand for pre-shoots.
■ Expert Insight | Shichi-Go-San Is Entering an Era Centered on Photography
At MySelect Kimono Rental, there has been an increasing number of customer inquiries such as:
"We want to prioritize capturing photos first"
"We’d like to schedule our shoot before the autumn rush"
While shrine visits were once the central focus, photo sessions themselves are now becoming a key event within the Shichi-Go-San tradition.
These survey results confirm this cultural shift.
■ Related Pages
Shichi-Go-San Rental Collection
https://www.tomesode-myselect.com/SHOP/236916/list.html
Complete Guide to Shichi-Go-San Pre-Shoots
https://www.tomesode-myselect.com/news/howto-shichigosan/753_calendar_2024/
Survey Overview
Target: Parents who have experienced Shichi-Go-San
Number of Respondents: 100
Method: Online survey (Freeasy)
Period: June 2026
Conducted by: LIN Co., Ltd.
◆ LIN Co., Ltd.
MySelect Kimono Rental
Website: https://www.tomesode-myselect.com/
Instagram: https://www.instagram.com/kimono_rental_myselect/
Address: 914-3 Shio, Kani City, Gifu Prefecture
CEO: Ryuugo Hayashi
Business: Nationwide kimono rental service
Business Hours: 10:00–18:00
Closed: Wednesdays
FAQ
What is a Shichi-Go-San pre-shoot?
A photo session in ceremonial attire scheduled before the actual shrine visit, helping avoid crowds.
When is the best time for a pre-shoot?
September to October is ideal—stable weather and less rush before the main event.
What are MySelect's kimono rental features?
Nationwide delivery, home fitting, styling advice, and coordination with photo studios.