36.1% of Parents Prioritize 'Family Memories' for Shichi-Go-San, Surpassing Prayer and Photo Sessions [Survey of 100 Parents]

Kimono Rental MySelect (operated by LIN Co., Ltd. / Kani City, Gifu Prefecture) conducted a survey of 100 parents who have experienced Shichi-Go-San, asking what they valued most during the event.

The results showed that 'creating family memories' was the top priority at 36.1%, surpassing both 'prayer rituals' and 'photo sessions'.

While Shichi-Go-San was once primarily centered on shrine visits and prayers, recent trends indicate a growing appreciation for family time and shared experiences.

Survey Results: 'Family Memories' Are Most Valued

'Creating family memories' was selected more frequently than 'prayer rituals' or 'photo sessions'.

Changing Values Around Shichi-Go-San

Shichi-Go-San is a traditional Japanese event celebrating children's healthy growth.

However, in recent years, it has increasingly taken on the characteristics of a 'family event', with greater emphasis on:

・ Preserving family photos

・ Spending time with grandparents

・ Reflecting on a child's growth

This survey reveals that more families now view Shichi-Go-San not merely as a ritual, but as an opportunity to create meaningful family memories.

Expert Perspective: Shichi-Go-San as an Experience, Not Just Photos

At MySelect Kimono Rental, we are increasingly hearing from customers that:

'It's not just about having photos to keep, but the time spent together as a family that becomes the real memory.'

Shichi-Go-San becomes a more special memory not only through photos in traditional attire, but also through shared experiences like shrine visits and quality family time.

We believe this survey confirms a shift in values toward experiential significance.

Related Pages

Shichi-Go-San Rental Special

https://www.tomesode-myselect.com/SHOP/236916/list.html

Shichi-Go-San Articles and Guides

https://www.tomesode-myselect.com/news/category/howto-shichigosan/

Survey Overview

Target: Parents who have experienced Shichi-Go-San

Participants: 100

Method: Online survey (Freeasy)

Date: June 8, 2026

Conducted by: LIN Co., Ltd.

◆ LIN Co., Ltd.

Kimono Rental MySelect

Website: https://www.tomesode-myselect.com/

Instagram: https://www.instagram.com/kimono_rental_myselect/

Address: 914-3 Shio, Kani City, Gifu Prefecture

CEO: Ryuugo Hayashi

Business: Nationwide kimono rental service

Business Hours: 10:00–18:00

Regular Holiday: Wednesdays