Kimono Selection That Makes a Difference in Photos | Ranking of Points Chosen by "Photo-genic Focused" Individuals Announced
LIN Co., Ltd.'s "Rental Kimono My Select" announced that a survey of 100 women aged 30-50 revealed a growing emphasis on "photo-worthiness" in kimono selection. Natural beauty in family photos is particularly valued, and soft-toned kimonos are popular.
📋 Article Processing Timeline
- 📰 Published: May 12, 2026 at 20:00
- 🔍 Collected: May 12, 2026 at 11:31
- 🤖 AI Analyzed: May 12, 2026 at 12:37 (1h 5m after Collected)
LIN Co., Ltd. (Headquarters: Kani City, Gifu Prefecture; Representative Director: Ryugo Hayashi), which operates the kimono rental service "Rental Kimono My Select," conducted a survey of 100 women aged 30-50 regarding "kimono wearing occasions and selection methods."
The results showed that in recent kimono selection, an increasing number of people prioritize "the impression left in photos."
Meanwhile, there is also a strong trend to emphasize "whether it looks naturally beautiful as a family photo" rather than mere "SNS-worthiness."
Kimono Selection That Makes a Difference in Photos | Ranking of Important Points
Regarding "points emphasized in kimono selection,"
1st place: Color (overall impression) 58%
2nd place: Pattern (design) 49%
3rd place: Price (budget) 38%
4th place: Formality/suitability for the occasion 24%
5th place: Ease of rental 23%
This was the result.
In particular, it is clear that an increasing number of people choose kimonos with "the overall atmosphere in photos" in mind.
"Soft and elegant look" is more popular than "flashiness"
In recent years,
● Beige
● Off-white
● Pale pink
● Nuance colors
Such "soft color tones" are gaining popularity.
The reasons behind this are thought to be:
● Skin looks beautiful in natural light
● Blends well with family photos
● Looks elegant
Especially for Omiyamairi, Shichi-Go-San, and weddings, there is a strong tendency to choose "colors that harmonize while highlighting the main subject."
From "SNS-worthiness" to "long-lasting photos"
Regarding the reasons for choosing a kimono,
● Liked the design: 38%
● Family's intention: 22%
● Few opportunities to wear: 21%
● Emphasized appearance for photos: 19%
This was the result.
Especially recently, rather than "a single shot for SNS" or "a temporary trend,"
● Family photos
● Commemorative photos
● Photos for albums
There is a tendency to consider "whether it looks natural even when looking back years later."
"Impression different from what was seen in photos" also heard
On the other hand, regarding "regrets in kimono selection,"
● Confused about color/pattern selection: 22%
● Impression different from what was seen in photos: 9%
These responses were also observed.
In the current era centered on smartphone viewing, it can be difficult to discern the actual texture and color, and the impression can change due to:
● Lighting conditions
● Differences between outdoor and indoor
● Differences from photo editing
Our Initiatives
At Rental Kimono My Select, we are strengthening:
● Product pages with clear color representation in photos
● Texture confirmation via videos
● Proposals for wearing images in natural light
● Scene-specific coordination suggestions
● Color suggestions considering family photos
We will continue to work on disseminating clear information and strengthening proposals to support "kimono selection that looks beautiful in photos."
【Survey Overview】
・Survey organizer: LIN Co., Ltd. (Rental Kimono My Select)
・Survey method: Internet survey
・Survey period: May 7, 2026
・Survey target: 100 women aged 30-50 (those with experience wearing kimono for Shichi-Go-San, Omiyamairi, Coming-of-Age ceremonies, weddings, etc.)
・Valid responses: 100
・Research institution: Freeasy
The results showed that in recent kimono selection, an increasing number of people prioritize "the impression left in photos."
Meanwhile, there is also a strong trend to emphasize "whether it looks naturally beautiful as a family photo" rather than mere "SNS-worthiness."
Kimono Selection That Makes a Difference in Photos | Ranking of Important Points
Regarding "points emphasized in kimono selection,"
1st place: Color (overall impression) 58%
2nd place: Pattern (design) 49%
3rd place: Price (budget) 38%
4th place: Formality/suitability for the occasion 24%
5th place: Ease of rental 23%
This was the result.
In particular, it is clear that an increasing number of people choose kimonos with "the overall atmosphere in photos" in mind.
"Soft and elegant look" is more popular than "flashiness"
In recent years,
● Beige
● Off-white
● Pale pink
● Nuance colors
Such "soft color tones" are gaining popularity.
The reasons behind this are thought to be:
● Skin looks beautiful in natural light
● Blends well with family photos
● Looks elegant
Especially for Omiyamairi, Shichi-Go-San, and weddings, there is a strong tendency to choose "colors that harmonize while highlighting the main subject."
From "SNS-worthiness" to "long-lasting photos"
Regarding the reasons for choosing a kimono,
● Liked the design: 38%
● Family's intention: 22%
● Few opportunities to wear: 21%
● Emphasized appearance for photos: 19%
This was the result.
Especially recently, rather than "a single shot for SNS" or "a temporary trend,"
● Family photos
● Commemorative photos
● Photos for albums
There is a tendency to consider "whether it looks natural even when looking back years later."
"Impression different from what was seen in photos" also heard
On the other hand, regarding "regrets in kimono selection,"
● Confused about color/pattern selection: 22%
● Impression different from what was seen in photos: 9%
These responses were also observed.
In the current era centered on smartphone viewing, it can be difficult to discern the actual texture and color, and the impression can change due to:
● Lighting conditions
● Differences between outdoor and indoor
● Differences from photo editing
Our Initiatives
At Rental Kimono My Select, we are strengthening:
● Product pages with clear color representation in photos
● Texture confirmation via videos
● Proposals for wearing images in natural light
● Scene-specific coordination suggestions
● Color suggestions considering family photos
We will continue to work on disseminating clear information and strengthening proposals to support "kimono selection that looks beautiful in photos."
【Survey Overview】
・Survey organizer: LIN Co., Ltd. (Rental Kimono My Select)
・Survey method: Internet survey
・Survey period: May 7, 2026
・Survey target: 100 women aged 30-50 (those with experience wearing kimono for Shichi-Go-San, Omiyamairi, Coming-of-Age ceremonies, weddings, etc.)
・Valid responses: 100
・Research institution: Freeasy