Kimono Selection Priority Ranking 2026 | Towards an Era Where 'Price Alone Doesn't Cut It'
A survey by Kimono Rental Service 'Rental Kimono My Select' (operated by LIN Co., Ltd.) targeting 100 women aged 30-50 revealed that recent kimono choices prioritize 'overall impression' and 'how it looks in photos' over just price. This highlights consumers' desire to balance practicality with aesthetics.
📋 Article Processing Timeline
- 📰 Published: May 12, 2026 at 18:00
- 🔍 Collected: May 12, 2026 at 09:31
- 🤖 AI Analyzed: May 12, 2026 at 10:32 (1h 0m after Collected)
Kimono rental service 'Rental Kimono My Select,' operated by LIN Co., Ltd. (Headquarters: Kani City, Gifu Prefecture, Representative Director: Ryugo Hayashi), conducted a survey targeting 100 women aged 30-50 regarding 'opportunities to wear kimonos and how to choose them.'
The results showed a strong trend in recent kimono selection to emphasize 'overall impression,' such as 'how it looks in photos' and 'whether it suits the occasion,' rather than 'price alone.'
While there is a growing awareness of saving due to rising prices, values such as 'not wanting to regret' and 'wanting to preserve beautiful memories in photos' are also spreading.
Kimono Selection Priority Ranking
When asked about 'points emphasized in kimono selection,' the following results were obtained:
1st: Color (overall impression) 58%
2nd: Pattern (design) 49%
3rd: Price (budget) 38%
4th: Formality/Suitability for the occasion 24%
5th: Ease of rental 23%
6th: Quality/Material feel 16%
7th: Balance with surroundings (not standing out) 16%
In recent years, rather than prioritizing 'price alone,' there is a stronger tendency to choose kimonos with an awareness of:
● The atmosphere when captured in photos
● Whether it looks elegant
● Harmony with surroundings
● Expressing one's individuality
Emphasis on 'looking naturally beautiful' rather than 'looking good in photos'
The survey found that rather than 'looking good in photos' itself, many respondents emphasized:
● Impression of color
● Overall softness
● Balance with family photos
Especially in recent years, there has been increasing popularity for 'colors that look gentle in natural light,' such as:
● Beige
● Dull colors
● Pale colors
It is believed that there is a stronger tendency to emphasize 'harmonizing elegantly' rather than 'standing out flashy.'
Desire to balance 'rationality' and 'appearance'
Furthermore, regarding the reasons for choosing a kimono, the results were:
● Liked the design: 38%
● Family's intention: 22%
● Few opportunities to wear: 21%
● Wanted to keep costs down: 18%
In recent years, while emphasizing 'rationality' such as:
● Wanting to use only when necessary
● Wanting to reduce storage burden
● Wanting to simplify preparations
There is also a strong desire for 'not wanting to regret in photos' and 'wanting to look proper,' showing a trend to seek 'both functionality and appearance.'
Regrets in kimono selection also revealed
On the other hand, regarding 'regrets in kimono selection,' the results were:
● Preparations were difficult: 24%
● Cost more than expected: 22%
● Confused about color/pattern selection: 22%
● Not enough time: 14%
In particular, many people struggled with:
● Differences in color shades
● Sizing
● Burden of preparation
Indicating a growing need for 'ease of selection.'
Our Initiatives
At Rental Kimono My Select, we are strengthening:
● Easy-to-choose product pages for first-time users
● Video confirmation of colors and textures
● Scene-specific coordination proposals
● Easy-to-understand sizing information
● Selection guides for beginners
We will continue to focus on 'clarity to avoid regrets in kimono selection' and strive to create a service where customers can choose with peace of mind.
[Survey Overview]
・Survey Subject: LIN Co., Ltd. (Rental Kimono My Select)
・Survey Method: Internet survey
・Survey Period: May 7, 2026
・Target Audience: 100 women aged 30-50 (those with experience wearing kimonos for Shichi-Go-San, Omiyamairi, Coming-of-Age ceremonies, weddings, etc.)
・Valid Responses: 100 people
・Survey Organization: Freeasy
The results showed a strong trend in recent kimono selection to emphasize 'overall impression,' such as 'how it looks in photos' and 'whether it suits the occasion,' rather than 'price alone.'
While there is a growing awareness of saving due to rising prices, values such as 'not wanting to regret' and 'wanting to preserve beautiful memories in photos' are also spreading.
Kimono Selection Priority Ranking
When asked about 'points emphasized in kimono selection,' the following results were obtained:
1st: Color (overall impression) 58%
2nd: Pattern (design) 49%
3rd: Price (budget) 38%
4th: Formality/Suitability for the occasion 24%
5th: Ease of rental 23%
6th: Quality/Material feel 16%
7th: Balance with surroundings (not standing out) 16%
In recent years, rather than prioritizing 'price alone,' there is a stronger tendency to choose kimonos with an awareness of:
● The atmosphere when captured in photos
● Whether it looks elegant
● Harmony with surroundings
● Expressing one's individuality
Emphasis on 'looking naturally beautiful' rather than 'looking good in photos'
The survey found that rather than 'looking good in photos' itself, many respondents emphasized:
● Impression of color
● Overall softness
● Balance with family photos
Especially in recent years, there has been increasing popularity for 'colors that look gentle in natural light,' such as:
● Beige
● Dull colors
● Pale colors
It is believed that there is a stronger tendency to emphasize 'harmonizing elegantly' rather than 'standing out flashy.'
Desire to balance 'rationality' and 'appearance'
Furthermore, regarding the reasons for choosing a kimono, the results were:
● Liked the design: 38%
● Family's intention: 22%
● Few opportunities to wear: 21%
● Wanted to keep costs down: 18%
In recent years, while emphasizing 'rationality' such as:
● Wanting to use only when necessary
● Wanting to reduce storage burden
● Wanting to simplify preparations
There is also a strong desire for 'not wanting to regret in photos' and 'wanting to look proper,' showing a trend to seek 'both functionality and appearance.'
Regrets in kimono selection also revealed
On the other hand, regarding 'regrets in kimono selection,' the results were:
● Preparations were difficult: 24%
● Cost more than expected: 22%
● Confused about color/pattern selection: 22%
● Not enough time: 14%
In particular, many people struggled with:
● Differences in color shades
● Sizing
● Burden of preparation
Indicating a growing need for 'ease of selection.'
Our Initiatives
At Rental Kimono My Select, we are strengthening:
● Easy-to-choose product pages for first-time users
● Video confirmation of colors and textures
● Scene-specific coordination proposals
● Easy-to-understand sizing information
● Selection guides for beginners
We will continue to focus on 'clarity to avoid regrets in kimono selection' and strive to create a service where customers can choose with peace of mind.
[Survey Overview]
・Survey Subject: LIN Co., Ltd. (Rental Kimono My Select)
・Survey Method: Internet survey
・Survey Period: May 7, 2026
・Target Audience: 100 women aged 30-50 (those with experience wearing kimonos for Shichi-Go-San, Omiyamairi, Coming-of-Age ceremonies, weddings, etc.)
・Valid Responses: 100 people
・Survey Organization: Freeasy