Increasing Number of Families Choosing Kimonos for Hatsu-zekku | Announcing Popular Color Rankings
Kimono rental service "Rental Kimono My Select," operated by LIN Co., Ltd. (Headquarters: Kani City, Gifu Prefecture, Representative Director: Ryugo Hayashi), has announced the popular color rankings for Shichi-Go-San attire, Omiyamairi baby kimonos, and baby kimonos used from May 3 to May 6, 2026.
📋 Article Processing Timeline
- 📰 Published: May 11, 2026 at 18:00
- 🔍 Collected: May 11, 2026 at 09:31
- 🤖 AI Analyzed: May 11, 2026 at 09:56 (24 min after Collected)
LIN Co., Ltd. (Headquarters: Kani City, Gifu Prefecture, Representative Director: Ryugo Hayashi), which operates the kimono rental service "Rental Kimono My Select," announces the popular color rankings for Shichi-Go-San attire, Omiyamairi baby kimonos, and baby kimonos used from May 3 to May 6, 2026.
In recent years, there has been an increase in families wearing kimonos for "Children's Day / Hatsu-zekku" on May 5th, showing a growing need to "preserve memories as photos."
Our rental performance for the period of May 3 to May 6, 2026, was as follows:
Omiyamairi baby kimonos: 42 cases
Shichi-Go-San attire: 35 cases
Baby kimonos: 30 cases
In particular, there is a growing "dual-purpose need" to utilize Omiyamairi baby kimonos and baby kimonos for Hatsu-zekku as well, spreading the idea of "kimono selection that doesn't end with just one use."
Boys' Omiyamairi Baby Kimono & Baby Kimono Popular Color Rankings
1st place: White/Natural tones
2nd place: Black x Classic patterns
3rd place: Navy tones
For boys, "white/natural tones," which appear soft in natural light, became the most popular, not just the traditional heavy black tones. Also, black tones incorporating classic patterns and calm navy tones were popular, showing a tendency to emphasize "a balance between tradition and photogenic appeal."
Girls' Omiyamairi Baby Kimono & Baby Kimono Popular Color Rankings
1st place: Beige tones
2nd place: White/Cream tones
3rd place: Pale pink tones
For girls, "nuance colors," which have been gaining popularity in recent years, dominated the top ranks. Beige tones, in particular, are thought to be supported for their compatibility with cherry blossoms and natural light, allowing for gentle and soft photos. Meanwhile, traditionally popular white/cream tones and pale pink tones continue to maintain their popularity.
"Wanting to preserve as photos" is a major reason for kimono use.
In the survey, the reasons for choosing a kimono were:
Liked the design: 38%
Family's intention: 22%
Few opportunities to wear: 21%
Emphasized appearance for photos: 19%
Especially for Hatsu-zekku, there is a strong awareness of "wanting to preserve as long-lasting family photos" rather than "SNS appeal."
Increasing need for "dual use with Omiyamairi"
Our usage data shows an increase in usage trends such as:
Using Omiyamairi baby kimonos for Hatsu-zekku
Taking photos for Hyakunichi-iwai (100-day celebration) and Hatsu-zekku around the same time
Sharing baby kimonos among siblings
Especially during the zero-year-old period, events continue, so the idea of "not ending kimono use with just one time" is spreading.
Emphasis on "color and overall impression"
Regarding the points emphasized in kimono selection:
Color (overall impression): 58%
Pattern (design): 49%
Price (budget): 38%
For Hatsu-zekku, it is clear that more families are emphasizing a "soft and elegant impression," considering compatibility with May dolls and decorations, and how it looks in natural light.
Our Initiatives
Rental Kimono My Select is strengthening:
Proposals for baby kimonos that are easy to use with Omiyamairi
Coordination proposals for Hatsu-zekku
Product pages where colors are easy to understand from photos
Texture confirmation via video
We will continue to work on creating easy-to-understand product pages and strengthening proposals so that families can celebrate their important milestones with peace of mind.
[Survey Overview]
■ Rental Usage Data Survey
・Survey period: May 3, 2026 - May 6, 2026
・Survey organization (survey主体): LIN Co., Ltd. (Rental Kimono My Select)
・Survey target: Kimono rental usage data from our company (Shichi-Go-San attire, Omiyamairi baby kimonos, baby kimonos)
・Valid responses (sample size): Actual count of rental order data during the relevant period (※Usage from May 3 to 6, around Children's Day)
・Survey method (aggregation method, calculation method): Extraction and aggregation based on usage dates from order data accumulated in our in-house order system.
■ Questionnaire Survey
・Survey organization: LIN Co., Ltd. (Rental Kimono My Select)
・Survey method: Internet survey
・Survey period: May 7, 2026
・Survey target: Women aged 30-50 (those with experience wearing kimonos for Shichi-Go-San, Omiyamairi, Coming-of-Age Ceremony, weddings, etc.)
・Valid responses: 100 people
・Survey agency: Freeasy
In recent years, there has been an increase in families wearing kimonos for "Children's Day / Hatsu-zekku" on May 5th, showing a growing need to "preserve memories as photos."
Our rental performance for the period of May 3 to May 6, 2026, was as follows:
Omiyamairi baby kimonos: 42 cases
Shichi-Go-San attire: 35 cases
Baby kimonos: 30 cases
In particular, there is a growing "dual-purpose need" to utilize Omiyamairi baby kimonos and baby kimonos for Hatsu-zekku as well, spreading the idea of "kimono selection that doesn't end with just one use."
Boys' Omiyamairi Baby Kimono & Baby Kimono Popular Color Rankings
1st place: White/Natural tones
2nd place: Black x Classic patterns
3rd place: Navy tones
For boys, "white/natural tones," which appear soft in natural light, became the most popular, not just the traditional heavy black tones. Also, black tones incorporating classic patterns and calm navy tones were popular, showing a tendency to emphasize "a balance between tradition and photogenic appeal."
Girls' Omiyamairi Baby Kimono & Baby Kimono Popular Color Rankings
1st place: Beige tones
2nd place: White/Cream tones
3rd place: Pale pink tones
For girls, "nuance colors," which have been gaining popularity in recent years, dominated the top ranks. Beige tones, in particular, are thought to be supported for their compatibility with cherry blossoms and natural light, allowing for gentle and soft photos. Meanwhile, traditionally popular white/cream tones and pale pink tones continue to maintain their popularity.
"Wanting to preserve as photos" is a major reason for kimono use.
In the survey, the reasons for choosing a kimono were:
Liked the design: 38%
Family's intention: 22%
Few opportunities to wear: 21%
Emphasized appearance for photos: 19%
Especially for Hatsu-zekku, there is a strong awareness of "wanting to preserve as long-lasting family photos" rather than "SNS appeal."
Increasing need for "dual use with Omiyamairi"
Our usage data shows an increase in usage trends such as:
Using Omiyamairi baby kimonos for Hatsu-zekku
Taking photos for Hyakunichi-iwai (100-day celebration) and Hatsu-zekku around the same time
Sharing baby kimonos among siblings
Especially during the zero-year-old period, events continue, so the idea of "not ending kimono use with just one time" is spreading.
Emphasis on "color and overall impression"
Regarding the points emphasized in kimono selection:
Color (overall impression): 58%
Pattern (design): 49%
Price (budget): 38%
For Hatsu-zekku, it is clear that more families are emphasizing a "soft and elegant impression," considering compatibility with May dolls and decorations, and how it looks in natural light.
Our Initiatives
Rental Kimono My Select is strengthening:
Proposals for baby kimonos that are easy to use with Omiyamairi
Coordination proposals for Hatsu-zekku
Product pages where colors are easy to understand from photos
Texture confirmation via video
We will continue to work on creating easy-to-understand product pages and strengthening proposals so that families can celebrate their important milestones with peace of mind.
[Survey Overview]
■ Rental Usage Data Survey
・Survey period: May 3, 2026 - May 6, 2026
・Survey organization (survey主体): LIN Co., Ltd. (Rental Kimono My Select)
・Survey target: Kimono rental usage data from our company (Shichi-Go-San attire, Omiyamairi baby kimonos, baby kimonos)
・Valid responses (sample size): Actual count of rental order data during the relevant period (※Usage from May 3 to 6, around Children's Day)
・Survey method (aggregation method, calculation method): Extraction and aggregation based on usage dates from order data accumulated in our in-house order system.
■ Questionnaire Survey
・Survey organization: LIN Co., Ltd. (Rental Kimono My Select)
・Survey method: Internet survey
・Survey period: May 7, 2026
・Survey target: Women aged 30-50 (those with experience wearing kimonos for Shichi-Go-San, Omiyamairi, Coming-of-Age Ceremony, weddings, etc.)
・Valid responses: 100 people
・Survey agency: Freeasy