Event Costs Re-evaluated Amidst Rising Prices | Ranking of Items People Want to Cut Announced

LIN Co., Ltd. (Headquarters: Kani City, Gifu Prefecture, Representative Director: Ryugo Hayashi), which operates the kimono rental service "Kimono Rental My Select," conducted a survey targeting 100 women aged 30-50 on "opportunities to wear kimonos and how to choose them." The results revealed that due to recent price increases, an increasing number of households are "re-evaluating" event expenses for occasions such as Omiyamairi (shrine visit for newborns), Shichi-Go-San (7-5-3 festival), Coming-of-Age ceremonies, and weddings. On the other hand, there is a strong desire to "preserve memories," and a value system of "wanting to save money but not have regrets" is spreading. Approximately 30% responded that they "re-evaluated event expenses." In response to the question, "Have you re-evaluated the costs associated with preparing a kimono (purchase, rental, photography, etc.) due to the impact of rising prices?", the results were: ● Significantly re-evaluated: 14% ● Slightly re-evaluated: 19% ● Unchanged: 67%. Approximately 30% responded that they "re-evaluated expenses," indicating a shift in awareness regarding event-related costs. Ranking of items people want to save on: For "items people want to reduce costs on," the results were: 1st place: Hair and makeup 42% 2nd place: Attire (kimono) 29% 3rd place: Venue fees 22% 4th place: Meals/Dining 21% 5th place: Accessories 20% 6th place: Photography 17%. There is a particular tendency to re-evaluate "items where a lump sum cost is likely to occur at once," such as kimonos, hair and makeup, and venue fees. Not just "wanting to save," but also valuing "satisfaction." On the other hand, the important points when choosing a kimono were: ● Color (overall impression): 58% ● Pattern (design): 49% ● Price (budget): 38%. Rather than prioritizing price alone, there is a strong tendency to value "whether it's a satisfactory piece," considering factors such as: ● How it looks in photos ● Harmony with family photos ● Whether it looks elegant. The option of "rental because there are few opportunities to wear it" is also increasing. For reasons for choosing a kimono, the results were: ● Liked the design: 38% ● Family's wishes: 22% ● Infrequent wearing opportunities: 21% ● Wanted to save money: 18%. In recent years, an increasing number of people are choosing rentals for rational reasons such as "wanting to use it only when necessary" and "wanting to reduce the burden of storage." Towards a value of "saving money while properly preserving memories." This survey revealed that "cost-saving awareness," "emphasis on photos," and "emphasis on family events" coexist. It is believed that a value system of "wanting to cherish special days even within a limited budget," rather than simply "prioritizing cheapness," is spreading. Our initiatives: Kimono Rental My Select is strengthening: Full-set rentals with everything you need, Clear pricing, Product pages where colors are easy to understand from photos, Texture confirmation through videos, Size guidance for beginners. We will continue to work on creating easy-to-understand and easy-to-choose product pages, aiming to be a service that allows people to "enjoy kimonos without difficulty and with peace of mind." [Survey Overview] ・Survey organizer: LIN Co., Ltd. (Kimono Rental My Select) ・Survey method: Internet survey ・Survey period: May 7, 2026 ・Survey target: 100 women aged 30-50 (those with experience wearing kimonos for Shichi-Go-San, Omiyamairi, Coming-of-Age ceremonies, weddings, etc.) ・Valid responses: 100 people ・Survey institution: Freeasy