Spring 2026 | Ranking of Popular Omiyamairi Baby Kimono Colors

Kimono rental service "Rental Kimono My Select," operated by LIN Co., Ltd. (Kani City, Gifu Prefecture), conducted a survey on "opportunities to wear kimonos and how to choose them" targeting 100 women in their 30s to 50s.

The results showed that 58% of respondents considered "color and overall impression" to be the most important factor when choosing an Omiyamairi baby kimono, with a tendency to select soft, spring-like colors and those that look good in commemorative photos.

Furthermore, a certain number of people have experienced that "the impression from photos differed from the actual product," indicating that the balance between "photogenic appeal" and "actual color" is a crucial point in choosing a baby kimono.

Spring 2026 | Top 5 Popular Omiyamairi Baby Kimono Colors Ranking

### Popular Colors for Girls' Baby Kimonos

1st: Beige/Cream 2nd: White/Ecru 3rd: Pale Pink 4th: Muted Colors 5th: Red

### Popular Colors for Boys' Baby Kimonos

1st: White/Ecru 2nd: Black/Gray 3rd: Navy 4th: Green 5th: Beige/Light Colors

In recent years, there has been a strong trend towards choosing "soft, light colors" that are compatible with natural light and cherry blossoms, rather than just traditional dark colors.

"Rental Kimono My Select," a kimono rental service operated by LIN Co., Ltd. (Headquarters: Kani City, Gifu Prefecture, Representative Director: Ryugo Hayashi), announces the ranking of popular Omiyamairi baby kimono colors rented in the first half of 2026 (March 1 to May 6, 2026).

For girls' baby kimonos, out of 420 rental cases, "Beige/Cream" ranked first with 203 cases, followed by "White" and "Pink" in the top positions. In recent years, "light colors" and "nuance colors" have become popular for babies' formal wear, such as Omiyamairi and Hyakunichi祝い (100-day celebration). The trend is shifting from traditional formality to color choices that prioritize photogenic appeal and how well they suit the baby's skin tone.

For boys' baby kimonos, out of 245 cases, "White/Ecru" ranked first with 98 cases, followed by "Black/Gray" and "Navy."

In recent years, for both boys and girls, there is an increasing trend to choose colors that consider how they appear in natural light and harmonize with family photos.

Click here for the "Rental Kimono My Select" baby kimono rental list: https://www.tomesode-myselect.com/SHOP/237037/list.html

"Color and Overall Impression" Most Important in Kimono Selection

The survey gathered the following responses regarding "points emphasized in kimono selection":

- Color (overall impression): 58% - Pattern (design): 49% - Price (budget): 38% - Formality/Suitability for the occasion: 24%

Especially for Omiyamairi, it is clear that more people are prioritizing "elegant cohesion" over "flashiness," considering the baby's expression and the overall harmony of family photos.

Many Felt "Impression from Photos Differed from Actual Product"

In the survey on "regrets in kimono selection," the results were:

- Impression from photos differed from actual product: 9% - Undecided on color/pattern: 22%

With smartphone viewing being mainstream today, it can be difficult to convey the actual color and texture, leading to concerns such as "it was darker than I expected" or "the impression differed from the photo."

Spring Omiyamairi Tends to Emphasize "Compatibility with Natural Light"

For spring Omiyamairi, many photos are taken amidst cherry blossoms and fresh greenery, leading to an increasing emphasis on color choices that consider how they appear in natural light.

Especially in recent years, colors that appear gentle in photos, such as:

- Beige/Cream - Pale Pink - Ecru - Muted Colors

have become increasingly popular.

This trend of prioritizing "beauty when preserved as a commemorative photo" is thought to be reflected in the choice of baby kimonos.

Our Initiatives

At Kimono Rental My Select, to ensure customers can choose kimonos with confidence even online, we are strengthening:

- Product photos that clearly show colors - Video texture confirmation - Displaying actual usage images - Suggesting coordination examples

We will continue to work on creating easy-to-understand product pages so that even first-time Omiyamairi customers can choose with peace of mind.

Survey Overview

Survey Host: LIN Co., Ltd. (Kimono Rental My Select) Survey Method: Internet questionnaire survey Survey Period: May 7, 2026 Target Audience: Women aged 30-50 (those with experience wearing kimonos for Shichigosan, Omiyamairi, Coming-of-Age ceremonies, weddings, etc.) Valid Responses: 100 people Survey Agency: Freeasy Keywords: Omiyamairi, Baby Kimono, Kimono Rental, Ranking, Spring, Color, Photogenic