My Select Introduces Video Content for Bridal Kimono Selection

Rental Costume My Select, operated by LIN Co., Ltd., introduced video content to its bridal kimono product pages in April 2026. Recognizing that static photos often fail to capture the intricate textures, gloss, and three-dimensional embroidery of traditional garments like Irouchikake and Shiromuku, the company now provides videos to bridge this gap. These videos allow customers to see how light reflects off the fabric and the depth of the embroidery, ensuring a more accurate representation of the products. This digital enhancement aims to reduce mismatches between customer expectations and actual rental items, facilitating a more satisfying selection process for brides.