CUES MALL Four Facilities Achieve Record Sales of ¥1.192 Trillion in Fiscal Year 2025

Tokyu Real Estate SC Management Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Jiro Okubo), which operates and manages the commercial facilities known as "CUES MALL" (comprising "Abeno CUES MALL," "Amagasaki CUES MALL," "Mino CUES MALL," and "Mori no Miyako CUES MALL BASE," a total of four facilities), recorded sales of ¥1.192 trillion (106.6% of the previous year) in fiscal year 2025 (April 2025 – March 2026), achieving its highest sales in history. This success was driven by proactive renovations across all facilities, the renewal of promotional and event initiatives, and unique strategies that effectively captured the surge in inbound tourism demand triggered by the Osaka-Kansai Expo. CUES MALL has evolved beyond a conventional shopping mall, becoming a hub for local communities and tourism, as well as a destination for 'oshi-katsu' (supporting idols) and new experiences, creating fresh consumer experiences and gathering points in the Kansai region. In FY2026, the company will further strengthen regional collaboration—CUES MALL’s core strength—toward expanding Tokyu Real Estate Holdings’ key strategic theme of 'glocal business' as outlined in its 'Medium-Term Management Plan 2030.' By simultaneously enhancing local convenience through everyday use and attracting wider regional visitors by creating new visit purposes, CUES MALL aims to grow further and set new sales records as a leading commercial facility in Kansai. ※Glocal business: A business model that creates high added value by co-creating with local communities while responding to global changes in the business environment. ■ Sales in FY2025 (Total of Four Facilities) ・Sales: ¥1.192 trillion (106.6% vs. previous year) 【By Facility】 ・Abeno CUES MALL: ¥535 billion (105.1% vs. previous year) ・Amagasaki CUES MALL: ¥269 billion (106.4% vs. previous year) ・Mino CUES MALL: ¥262 billion (110.0% vs. previous year) ・Mori no Miyako CUES MALL BASE: ¥126 billion (106.4% vs. previous year) ■ Background and Factors for Strong Performance In FY2025, sales growth was primarily driven by the following three initiatives: 1. Meeting trade area needs through planned, phased renovations At Abeno CUES MALL, ongoing renovations since FY2023 have enabled phased optimization of zoning and the introduction of new stores. Tangible results, such as enhanced daily goods offerings and improved in-mall circulation, have been evident even before the renovations were fully completed. At Amagasaki CUES MALL, efforts have focused on strengthening food retail and refreshing food court stores to increase visit frequency, while advancing facility development aligned with the immediate trade area’s needs. At both Mino CUES MALL and Mori no Miyako CUES MALL BASE, the introduction of new stores and zoning reviews have enhanced visit motivations and improved circulation. 2. Creating visit purposes through refreshed promotional and event strategies Abeno CUES MALL actively attracted music events and pop-up IP content, broadly supporting customers’ 'oshi-katsu' activities, thereby drawing visitors from wider regions. Additionally, the newly established outdoor space "Q Shibas" (launched in FY2024) hosted events such as "Family Disco," promoting visits from families. Amagasaki CUES MALL expanded music and character events to create visit purposes, introduced experiential new content, and enhanced information dissemination through social media. Mori no Miyako CUES MALL BASE uniquely introduced a discount program for students and staff in conjunction with the opening of Osaka Metropolitan University’s Morinomiya Campus in September 2025, successfully acquiring a new customer segment. ・Family Disco (Abeno CUES MALL) Themed around "adult night out" × "children’s music experience," this popular event features DJ booths and mirror balls, allowing families to enjoy the authentic atmosphere of a real disco together, with songs from the Reiwa era and parents’ youth hits. It is held regularly. ・Music Events (Amagasaki CUES MALL) Held in an outdoor space featuring a covered stage and lawn area, numerous artist release events have been hosted. Leveraging its direct connection to JR Amagasaki Station, the venue attracts many visitors from across the region. 3. Effectively capturing inbound demand through unique initiatives In FY2025, inbound tourism to the Kansai region significantly increased due to the Osaka-Kansai Expo. Rather than treating this merely as increased footfall, CUES MALL actively enhanced multilingual support, tax-free shopping initiatives, and collaborations with unique local tourism content, thereby increasing its value as a destination for international visitors. As a result, the surge in demand was successfully captured, leading to sales growth, particularly among tax-free eligible stores. ■ Future Outlook and Strategy From FY2026 onward, CUES MALL will further deepen its 'Gathering Activities,' which aim to solve local community challenges and revitalize regions, thereby strengthening collaboration with local communities. These initiatives also contribute to the expansion of glocal business. Additionally, by completing long-term renovations and tailoring store lineups and sales floor designs to each facility’s unique characteristics, CUES MALL will strengthen its ability to meet diverse needs. Focusing on both 'enhancing everyday use' and 'creating visit purposes' as dual pillars, the company aims for further growth and new sales records. Furthermore, CUES MALL will promote initiatives that leverage each facility’s strengths, such as hosting oshi-katsu events centered on music and IP content, experiential programs targeting inbound tourists and sightseers, and new promotional campaigns. ○ CUES MALL Promoting Locally Rooted Value Creation Through 'Gathering Activities' At each CUES MALL, 'Gathering Activities' are conducted in collaboration with government agencies and local organizations to address community challenges and promote regional revitalization. Centered on child-rearing support, these socially meaningful events cover broad themes such as disaster preparedness and health promotion. The concept 'To·gather' combines the meaning of 'Gather'—representing people coming together and interacting—and 'Together'—reflecting the desire to be loved by and grow alongside local residents. Through diverse initiatives focused on the future of local communities, CUES MALL aims to become a facility that makes people feel proud to live in a town where such a facility exists. URL: https://qs-mall.jp/togather/ The activities will continue from FY2026 onward, with approximately 600 events planned annually across all CUES MALL facilities. By fulfilling its role as a core facility contributing to local communities and society, CUES MALL will strengthen visit motivation and aim for further visitor growth. Examples of Implemented Initiatives ・"Tsudoi no Hiroba" (Gathering Plaza) 　　Organizer: Minoh Mama no Gakko LLC 　　Overview: An initiative to help mothers feel energetic and happy, conducted with childcare support specialists such as midwives, doctors, and counselors 　　Location: Mino CUES MALL 　　URL: https://tsudoi-no-hiroba.com/ ・"Kosodaterace" 　　Organizer: General Incorporated Association codomoto mamacchi 　　Overview: A program where babies, young children, and their parents can casually play together, exchange information, and interact, supporting parental learning 　　Location: Abeno CUES MALL 　　URL: https://cosodaterrace.com/ ・"Hataraku Free Space" (Working Free Space) 　　Organizer: General Incorporated Association codomoto mamacchi 　　Overview: A program providing a free workspace for parents to balance work and childcare 　　Location: Abeno CUES MALL 　　URL: https://cosodaterrace.com/