Experience-Design Hotel "The HOTEL Well-hub Haneda" to Open on July 6, 2026 – Rebranding as a "Base Camp for Japanese Experiences" Connecting the World and Japan –

Tokyu Corporation (Shibuya-ku, Tokyo; President and Representative Director: Masahiro Horie) and Tokyu Hotels & Resorts Co., Ltd. (Shibuya-ku, Tokyo; President and Representative Director: Takashi Takei) announced that on Monday, July 6, 2026, the "Kawasaki King Skyfront Tokyu REI Hotel" will be rebranded as "The HOTEL Well-hub Haneda" and reopened as a new hotel brand with the concept of an "experience-design hotel."

With this rebranding, the hotel will be reborn as a "base camp for Japanese experiences," connecting travelers visiting Japan from around the world with nature, sports, and cultural experiences across various regions of Japan.

---

Since its opening in 2018, this hotel has continued its activities with the local community, and with this full relaunch, it will restart as a hotel offering experiential value that spans cities, nature, and culture. Leveraging its location as an international gateway near Haneda Airport, where the number of international passengers continues to increase amidst growing inbound tourism demand, and the rich waterfront environment of the Tama River, the main target audience is identified as affluent new travelers from around the world who wish to deeply understand Japanese culture and its rich natural environment through their own physical experiences. The hotel proposes a new style of stay, serving as a hub for these individuals to embark on journeys to various cultural and natural destinations throughout Japan.

◆ Story: The Return of an 8-Year-Old Vision and the Dawn of "Chapter Two" ～

This hotel, which was born in 2018 as a lifestyle hotel emphasizing experience in a unique location on the opposite bank of the Tama River from Haneda Airport, where there had previously been no accommodation base, will advance to a new stage in July 2026 as "The HOTEL Well-hub Haneda" after eight years. Conceived as a hotel where diverse experiences gather within an architectural space themed after a warehouse, it has aimed to utilize its location close to Haneda Airport to become an experiential base for urban stays, rather than just a transit hotel.

However, due to the COVID-19 pandemic that struck the world shortly after its opening, the hotel's initial plan to develop as an experience-design hotel targeting inbound travelers was temporarily suspended. Nevertheless, over the past eight years, the hotel has continued its activities with the community, including SUP events on the Tama River, music festivals in collaboration with the community, food bank activities on the riverbank, cycling events utilizing its location adjacent to the Tama River cycling road, and community clean-up activities, striving to remain an experiential hub connecting the city, nature, the hotel, and the community. The hotel views these eight years as a time to deepen its vision, and now, against the backdrop of the recovery in the inbound travel market, it has decided to rebrand and relaunch with an evolved version of its initial concept. This is not the birth of a new hotel, but the return of an 8-year-old vision and the dawn of "Chapter Two."

◆ About the Hotel Brand

The name "Well-hub" in the hotel brand "The HOTEL Well-hub Haneda" is a coined word combining "Well-being" with the meaning of a hub where people, culture, and experiences intersect. It embodies the hotel's aspiration to become a base where new actions and lifestyles emerge, with a focus on nature sports tourism, and where the local community, daily life and travel, and play and learning intersect.

◆ Main Features of the Hotel (Overview)

1. A Hub for Nature Sports Tourism

The Tama River riverbed will be utilized as a running course and yoga space. Tours combining unique Japanese sports experiences such as karate, cycling, and surfing in the Shonan/Kamakura area will be offered.

2. Inclusive Stay Experience

The accommodation fee includes breakfast, morning exercises such as yoga and karate, and evening DJ events and live events, designing an experience that allows guests to fully enjoy their stay.

3. A Space Where Cultures Intersect

Utilizing the architectural space themed after a warehouse, the hotel will provide a culturally stimulating environment featuring analog record music and art by domestic and international artists.

◆ Teaser Site to Launch, Accommodation Reservations to Start on Monday, April 20, 2026

To celebrate the grand opening in July 2026 following this rebranding, a new teaser site will be launched on Monday, April 20, and advance accommodation reservations will begin. Further details will be announced later.

◆ Hotel Overview (Planned)

• Name: The HOTEL Well-hub Haneda

• Location: 3-25-11 Tonochō, Kawasaki-ku, Kawasaki-shi, Kanagawa

• Access: Approximately 10-20 minutes by car from Haneda Airport

• Facilities: 186 guest rooms, restaurant, cafe, large public bath, activity counter, meeting rooms

◆ Overall Production

Irikawa Style & Holdings Co., Ltd.

---

Tokyu and Tokyu Hotels & Resorts will add this hotel brand to its "DISTINCTIVE SELECTION," a newly established brand group consisting of hotels with unique personalities, created during Tokyu's hotel and resort business reorganization. By continuously creating and accumulating experiential value for guests seeking unique stays that can only be found at this hotel, we aim to enhance brand power and improve profitability. Furthermore, by expanding our brand portfolio with the addition of this hotel, we will strengthen flexible brand options that meet the diverse needs of guests, thereby creating new business growth opportunities.

[Tokyu Hotels & Resorts Co., Ltd. Overview]

Location: 3F, Gotoh Ikueikai Building, 1-10-7 Dogenzaka, Shibuya-ku, Tokyo

Representative: Takashi Takei, President and Representative Director

Business Activities: Operation of hotels, restaurants, and membership resorts

■ "Tokyu Hotels" Network Across Japan ( https://www.tokyuhotels.co.jp )

In addition to "Tokyu Brand Hotels" which include The Capitol Hotel Tokyu, Tokyu Hotel, Tokyu Resort Hotel, Excel Hotel Tokyu, and Tokyu REI Hotel brands, the network also features "DISTINCTIVE SELECTION" hotels with unique personalities such as BELLUSTAR TOKYO, A Pan Pacific Hotel, HOTEL GROOVE SHINJUKU, A PARKROYAL Hotel, and STREAM HOTEL, as well as "STORYLINE" hotel condominiums and "Tokyu Vacations" membership-based long-stay resorts, all spread across Japan.

(60 domestic properties / plus 3 other domestic properties, 3 overseas "partner hotels")