Experience-Design Hotel "The HOTEL Well-hub Haneda" to Open on July 6, 2026 - Rebranding as a "Base Camp for Japanese Experiences" Connecting the World and Japan -

Tokyu Corporation (Shibuya-ku, Tokyo; President Masahiro Horie) and Tokyu Hotels & Resorts Co., Ltd. (Shibuya-ku, Tokyo; President Takashi Takei) announced that on Monday, July 6, 2026, the "Kawasaki King Skyfront Tokyu REI Hotel" will be rebranded as "The HOTEL Well-hub Haneda" and will open as a new hotel brand with the concept of an "experience-design hotel."

With this rebranding, the hotel will be reborn as a "Base Camp for Japanese Experiences," connecting travelers visiting Japan from around the world with nature, sports, and cultural experiences across Japan.

Since its opening in 2018, based on its experience of continuous activities with the local community, this hotel will restart as a hotel that provides experiential value spanning urban, natural, and cultural aspects. Against the backdrop of increasing inbound tourism demand and a continuous rise in international passenger numbers at Haneda Airport, the hotel will leverage its location as an international gateway close to Haneda Airport and the rich waterfront environment of the Tama River. Its primary target audience will be new affluent travelers visiting Japan from around the world who wish to deeply understand Japanese culture and its rich natural environment through their own physical experiences. The hotel will propose a new style of stay, serving as a hub for these travelers to embark on journeys to various cultural and natural sites across Japan.

◆ Story ~ The Return of an Eight-Year-Old Vision and the Dawn of "Chapter Two" ~

Born in 2018 as a lifestyle hotel emphasizing experiences in a unique location across the Tama River from Haneda Airport, where there had previously been no accommodation base, this hotel will enter a new stage as "The HOTEL Well-hub Haneda" in July 2026, eight years later. Conceived as a hotel where diverse experiences gather within an architectural space inspired by a warehouse, it aimed to be an experiential base for urban stays, not just a transit hotel, by leveraging its proximity to Haneda Airport.

However, the COVID-19 pandemic, which struck the world shortly after its opening, temporarily forced a halt to its planned development as an experience-design hotel for inbound travelers. Nevertheless, for these eight years, the hotel continued its activities with the local community, including SUP events on the Tama River, music festivals in collaboration with the community, food bank activities on the riverbed, cycling events utilizing its location adjacent to the Tama River cycling road, and local cleanup activities, striving to remain an experiential hub connecting the city, nature, the hotel, and the community. The hotel positioned these eight years as a period to deepen its concept, and now, against the backdrop of the recovery in the inbound travel market, it has decided to restart with a rebranding that further evolves its initial vision. This is not the birth of a new hotel, but the return of an eight-year-old vision and the dawn of "Chapter Two."

◆ About the Hotel Brand

The "Well-hub" in the hotel brand name "The HOTEL Well-hub Haneda" is a coined word meaning a hub where people, culture, and experiences intersect, centered on "Well-being." It embodies the desire for this hotel to become a hub where regions, daily life and travel, play and learning intersect, primarily through nature sports tourism, giving birth to new actions and lifestyles.

◆ Main Features of the Hotel (Overview)

1. A Hub for Nature Sports Tourism

The Tama River riverbed will be utilized as a running course and yoga space. The hotel will offer tours combining unique Japanese sports experiences such as karate, cycling, and surfing in the Shonan/Kamakura area.

2. Inclusive Stay Experience

The accommodation fee includes breakfast, morning exercises such as yoga and karate, and evening DJ events and live events, designing an experience that allows guests to fully enjoy their stay.

3. A Space Where Cultures Intersect

Leveraging the architectural space inspired by a warehouse, the hotel will provide a culturally stimulating environment with analog record music and art by domestic and international artists.

◆ Teaser Site to Open, Reservations to Start on Monday, April 20, 2026

Towards the grand opening in July 2026 with this rebranding, a new teaser site will be launched on Monday, April 20, and advance reservations will begin. Details will be announced separately.

◆ Hotel Overview (Planned)

• Name: The HOTEL Well-hub Haneda

• Location: 3-25-11 Tonochō, Kawasaki-ku, Kawasaki-shi, Kanagawa

• Access: Approx. 10-20 minutes by car from Haneda Airport

• Facilities: 186 guest rooms, restaurant, cafe, large public bath, activity counter, meeting rooms

◆ Overall Production

Irikawa Style & Holdings Co., Ltd.

Tokyu and Tokyu Hotels & Resorts will newly line up this hotel brand in the "DISTINCTIVE SELECTION," a group of brands established during the reorganization of Tokyu's hotel and resort business, consisting of hotels with unique personalities. By continuously creating and accumulating experiential value for guests seeking a unique stay experience that can only be found at this hotel, they aim to enhance brand power and improve profitability. Furthermore, by expanding the brand portfolio including this hotel, they will strengthen flexible brand choices that meet diverse guest needs, thereby realizing new business growth opportunities.

[Tokyu Hotels & Resorts Co., Ltd. Overview]

Location: Gotō Ikueikai Building 3F, 1-10-7 Dogenzaka, Shibuya-ku, Tokyo

Representative: President Takashi Takei

Business Activities: Operation of hotels, restaurants, and membership resorts

■ Tokyu Hotels Network Across Japan ( https://www.tokyuhotels.co.jp )

In addition to "Tokyu Brand Hotels" which include The Capitol Hotel Tokyu, Tokyu Hotel, Tokyu Resort Hotel, Excel Hotel Tokyu, and Tokyu REI Hotel brands, the company operates "DISTINCTIVE SELECTION" consisting of hotels with unique personalities such as BELLUSTAR TOKYO, A Pan Pacific Hotel, HOTEL GROOVE SHINJUKU, A PARKROYAL Hotel, STREAM HOTEL, etc., "Hotel Condominium" STORYLINE, and "Membership Stay Resort" Tokyu Vacations nationwide.

(60 domestic properties / 3 other domestic properties, 3 overseas properties as "Partner Hotels")