Beyond Ski Resorts. 'JAM Fukui Katsuyama Tokyu Hotel & Resorts,' a Next-Generation Mountain Symbol Leading Fukui Tourism and Embracing All Four Seasons, Rebrands on April 1, 2026!
Tokyu Hotels & Resorts rebranded 'JAM Fukui Katsuyama Tokyu Hotel & Resorts' in Katsuyama, Fukui Prefecture, on April 1, 2026. This hotel aims to lead Fukui tourism and promote the region's charm as an official hotel of the year-round mountain resort 'JAM Fukui Katsuyama Mountain Resort,' where guests can enjoy nature throughout all four seasons.
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- 📰 Published: April 1, 2026 at 19:00
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The "JAM Terrace," scheduled for completion in July. A scenic viewpoint about 10 minutes by lift from the hotel, offering expansive views.
Tokyu Hotels & Resorts Co., Ltd. (Shibuya-ku, Tokyo; President: Takashi Takei) announced that on April 1, 2026, it rebranded and reopened "JAM Fukui Katsuyama Tokyu Hotel & Resorts" in Katsuyama City, Fukui Prefecture, a hotel under its "Tokyu Resort Hotel" brand.
Official hotel website here (https://jamresort.jp)
"JAM Fukui Katsuyama Tokyu Hotel & Resorts" reopened as the official hotel of "JAM Fukui Katsuyama Mountain Resort," a highland resort where guests can enjoy nature throughout all four seasons. "JAM Fukui Katsuyama Mountain Resort" is a year-round mountain resort offering activities in lush highlands during the green season, including easy-to-enjoy barbecue areas, shops stocked with Fukui souvenirs and outdoor apparel brands, allowing guests to spend a whole day in nature. During the winter season, it boasts one of Western Japan's largest ski resorts, with a maximum run distance of 5,800 meters and 16 courses, where guests can fully enjoy skiing.
The resort's concept is "Journey to the Amazing Moment ~A moment that moves the heart~." It features nine "Amazing Moments" as its stay themes.
- Regional - Local Culture: Time to connect with the region, culture, and people
- Relaxation - Commons: Time to gather around a fire and chat together
- Mountain - Mountain: Time to listen to the voice of the mountains
- Snow - Snow: Time to be enveloped in a silver world and find peace
- Hot Springs - Onsen: Time to be healed by the blessings of the mountain's hot springs
- Sunset - Sunset: Time to be captivated by the spectacular sunset views
- Night - Night: Time to contemplate ancient Earth under a blanket of stars
- Morning - Morning: Time to be filled by the glittering morning sun
- Food - Food: Time to savor the delights of the sea and mountains and local food culture
The nine "Amazing Moments" were conceived and created as an unwavering pillar to consistently convey the charm of JAM (Journey to the Amazing Moment). They are a classification of values, such as snow, mountains, hot springs, and starry skies, that the staff constantly cherishes and has carefully identified one by one.
Tokyu Hotels & Resorts Co., Ltd. (Shibuya-ku, Tokyo; President: Takashi Takei) announced that on April 1, 2026, it rebranded and reopened "JAM Fukui Katsuyama Tokyu Hotel & Resorts" in Katsuyama City, Fukui Prefecture, a hotel under its "Tokyu Resort Hotel" brand.
Official hotel website here (https://jamresort.jp)
"JAM Fukui Katsuyama Tokyu Hotel & Resorts" reopened as the official hotel of "JAM Fukui Katsuyama Mountain Resort," a highland resort where guests can enjoy nature throughout all four seasons. "JAM Fukui Katsuyama Mountain Resort" is a year-round mountain resort offering activities in lush highlands during the green season, including easy-to-enjoy barbecue areas, shops stocked with Fukui souvenirs and outdoor apparel brands, allowing guests to spend a whole day in nature. During the winter season, it boasts one of Western Japan's largest ski resorts, with a maximum run distance of 5,800 meters and 16 courses, where guests can fully enjoy skiing.
The resort's concept is "Journey to the Amazing Moment ~A moment that moves the heart~." It features nine "Amazing Moments" as its stay themes.
- Regional - Local Culture: Time to connect with the region, culture, and people
- Relaxation - Commons: Time to gather around a fire and chat together
- Mountain - Mountain: Time to listen to the voice of the mountains
- Snow - Snow: Time to be enveloped in a silver world and find peace
- Hot Springs - Onsen: Time to be healed by the blessings of the mountain's hot springs
- Sunset - Sunset: Time to be captivated by the spectacular sunset views
- Night - Night: Time to contemplate ancient Earth under a blanket of stars
- Morning - Morning: Time to be filled by the glittering morning sun
- Food - Food: Time to savor the delights of the sea and mountains and local food culture
The nine "Amazing Moments" were conceived and created as an unwavering pillar to consistently convey the charm of JAM (Journey to the Amazing Moment). They are a classification of values, such as snow, mountains, hot springs, and starry skies, that the staff constantly cherishes and has carefully identified one by one.