Tokyu Power Supply Launches 'Summer Electricity Vacation Operation 2026'

Tokyu Power Supply Co., Ltd., together with Tokyu Corporation, Tokyu Card, Inc., Tokyu Malls Development Corporation, and the Ministry of the Environment's 'Deco-Katsu' support team, will implement the 'Summer Electricity Vacation Operation 2026' energy-saving project starting July 1, 2026. This project aims to save energy through behavioral demand response (DR) by offering 'cool rewards and experiences' at air-conditioned facilities during peak power demand hours, thereby encouraging people to go out and participate in 'cool sharing.' Since its inception in 2016, the project has grown, with approximately 180,000 households participating last year and achieving a total energy saving of about 300,000 kWh.

This year, in addition to expanding the list of facilities offering rewards, the company will host original horror events and invite participants to musicals. Furthermore, the project will be combined with the 'Terumaru Denchi Project,' which began last year, providing free home storage batteries to eligible households. This dual approach focuses on both reducing energy consumption and supplementing power supply using storage batteries.