【ROKU KYOTO, LXR Hotels & Resorts】Announcement of New General Manager Appointment

ROKU KYOTO, LXR Hotels & Resorts (Kita-ku, Kyoto City; hereinafter "ROKU KYOTO") is pleased to announce the appointment of Mr. Masashi Araki as General Manager, effective April 1, 2026.

Mr. Masashi Araki, General Manager of ROKU KYOTO, LXR Hotels & Resorts

Mr. Araki brings approximately 30 years of extensive experience in the hospitality industry, having held various key positions at domestic and international hotels and hotel management companies. Moving forward, he will leverage his experience and knowledge to oversee the operations of ROKU KYOTO. Upon his appointment as General Manager of ROKU KYOTO, Mr. Araki stated:

"It is a great honor to be appointed as the General Manager of ROKU KYOTO, LXR Hotels & Resorts, the first hotel of Hilton's luxury brand 'LXR Hotels & Resorts' in the Asia-Pacific region.

Surrounded by the rich nature of Takagamine, Kyoto, ROKU KYOTO offers a sophisticated resort experience under the concept of 'Dive into Kyoto,' allowing guests to immerse themselves in the deep, yet undiscovered charms of Kyoto. This year marks our 5th anniversary, and we have achieved our long-cherished goal of receiving the highest rating of 5 stars in the Forbes Travel Guide 2026 Hotel category. I am extremely proud to welcome guests from Japan and abroad with our wonderful team members in this milestone year, especially as someone born and raised in Kyoto.

Moving forward, as a hotel representing the 'LXR Hotels & Resorts' brand, we will strive to create further value, aiming to become a 'destination hotel' that attracts guests from all over the world to visit Kyoto and Japan specifically for ROKU KYOTO."

2006: General Manager, Holiday Inn Kyoto

2009: General Manager, Loisir Hotel & Spa Tower Naha

2012: General Manager, Kanto Region, Solare Hotels and Resorts Co., Ltd.

2013: Executive Officer & General Manager, Biwako Hotel

2019: General Manager, Okinawa Marriott Resort & Spa

2022: General Manager, Tokyu Stay Mercure Osaka Namba

2025: Deputy Head of Marketing Strategy Division, Tokyu Resorts & Stay Co., Ltd.

Overview of "ROKU KYOTO, LXR Hotels & Resorts"

Name: ROKU KYOTO, LXR Hotels & Resorts

Opening Date: September 16, 2021 (Thursday)

Location: 44-1 Kinugasa Kagamiishi-cho, Kita-ku, Kyoto City, Kyoto Prefecture

Number of Rooms: 114 rooms

Food & Beverage Facilities:

"TENJIN" All-day Dining

"TENJIN" The Bar

"TENJIN" Chef's Table

Spa Facilities: THE ROKU SPA

Exterior

Guest Room

About ROKU KYOTO, LXR Hotels & Resorts

ROKU KYOTO, LXR Hotels & Resorts is the first hotel of Hilton's luxury brand "LXR Hotels & Resorts" to open in Japan, operated by Tokyu Resorts & Stay. It reinterprets the historical heritage of Takagamine's artisan village, built by Kyoto's master craftsmen, embodying a lifestyle in harmony with serene nature and modern Japanese aesthetics. Through sophisticated design and refined hospitality, it offers a unique stay experience imbued with the sensibility unique to this region. It has received numerous globally prestigious awards, including 4 stars in the Forbes Travel Guide Hotel category in 2024 and 2025, and 5 stars in 2026, marking three consecutive years of recognition. Furthermore, it was selected as the 6th best hotel in Japan in the Condé Nast Traveler Readers' Choice Awards 2025.

For the latest information, please visit:

https://www.hilton.com/en/hotels/itmolol-roku-kyoto/

https://www.instagram.com/roku.kyoto/

https://www.facebook.com/roku.kyoto.lxr/

https://www.linkedin.com/company/rokukyoto-lxr-hotels-resorts/

https://www.youtube.com/@ROKUKYOTOLXRHotelsandResorts

About LXR Hotels & Resorts

LXR Hotels & Resorts (https://www.hilton.com/ja/brands/lxr-hotels/) is a growing collection brand of approximately 40 luxury hotels, including those under development, that inspire a timeless sense of adventure. Located in captivating destinations around the world, each carefully selected hotel is infused with its own unique story and local essence, offering guests a luxurious experience. As part of its commitment to enriching guest experiences, LXR has launched a new brand signature program, "Pursuit of Adventure," allowing guests to enjoy immersive experiences that reflect the unique culture and individuality of each destination. LXR is a brand of Hilton, a global leader in the hospitality industry, and offers benefits through the award-winning guest loyalty program "Hilton Honors" (https://www.hilton.com/ja/hilton-honors/). Reservations can be made through the official website or the industry-leading Hilton Honors mobile app (https://www.hilton.com/ja/p/hilton-honors-mobile-app/). Hilton Honors members who book directly through Hilton's official channels receive immediate benefits.

For the latest information, please visit:

https://stories.hilton.com/brands/lxr-hotels

https://www.instagram.com/lxrhotels/

https://www.facebook.com/lxrhotels/

About Tokyu Resorts & Stay Co., Ltd.

Tokyu Resorts & Stay (https://www.tokyu-rs.co.jp/) operates facilities nationwide, including Tokyu Stay and Tokyu Harvest Club, as well as award-winning hotels like Kinugawa Keisui and ROKU KYOTO, LXR Hotels & Resorts, golf courses, ski resorts, and e-commerce businesses.

Since the 1960s, the company has managed villas and operated golf courses, and in the 1980s, it began operating ski resorts and managing Tokyu Harvest Club. In the 1990s, it launched "Tokyu Stay," engaging in diverse facility operations for many years. Currently, the company's more than 100 facilities welcome numerous guests from Japan and around the world, with approximately 6.8 million annual users.

Leveraging its extensive track record, expertise, and strong network with local communities, businesses, and government agencies, the company aims to convey the charm of various regions across Japan and provide new "enjoyment" and "experiences" to all guests.