[109 Cinemas x SHIBUYA109 lab.] Student-only 'Digital Detox Cinema' Event! Seal Your Phone Before Watching!
Key facts
- [109 Cinemas x SHIBUYA109 lab.] Student-only 'Digital Detox Cinema' Event! Seal Your Phone Before Watching!
- 109 Cinemas Kawasaki, in collaboration with SHIBUYA109 lab., is hosting a student-only 'Digital Detox Cinema' event on weekdays throughout June 2026. The initiative encourages 'attention detox' by having students seal their phones and immerse themselves in movies, rewarding them with vouchers for popcorn on their next visit.
- Source: PR Times
- Date: May 26, 2026
Direct answer
109 Cinemas Kawasaki, in collaboration with SHIBUYA109 lab., is hosting a student-only 'Digital Detox Cinema' event on weekdays throughout June 2026. The initiative encourages 'attention detox' by having students seal their phones and immerse themselves in movies, rewarding them with vouchers for popcorn on their next visit.
- Citation
- [109 Cinemas x SHIBUYA109 lab.] Student-only 'Digital Detox Cinema' Event! Seal Your Phone Before Watching! (May 26, 2026), PR Times
- Source
- PR Times
- Date
- May 26, 2026
109 Cinemas Kawasaki, in collaboration with SHIBUYA109 lab., is hosting a student-only 'Digital Detox Cinema' event on weekdays throughout June 2026. The initiative encourages 'attention detox' by having students seal their phones and immerse themselves in movies, rewarding them with vouchers for popcorn on their next visit.
📋 Article Processing Timeline
- 📰 Published: May 26, 2026 at 23:00
- 🔍 Collected: May 26, 2026 at 14:31
- 🤖 AI Analyzed: May 27, 2026 at 06:46 (16h 15m after Collected)
## Event Overview
Tokyu Recreation Co., Ltd. (HQ: Shibuya-ku, Tokyo, President: Tomoo Kimura), in collaboration with 'SHIBUYA109 lab.', a youth marketing research institute operated by SHIBUYA109 Entertainment, Inc. (HQ: Shibuya-ku, Tokyo, President: Ayumi Ishikawa), will host 'Digital Detox Cinema' at 109 Cinemas Kawasaki. This event encourages students to use the cinema as a place for digital detox on weekdays from June 1, 2026, to June 30, 2026.
## How to Participate
1. Seal your turned-off smartphone in the 'Digi-Deto Envelope' provided at the theater entrance.
2. Enjoy the movie and the digital detox experience.
3. Write your impressions on the 'Digi-Deto Ema Sticker' and post it on the 'Digi-Deto' corner in the lobby.
4. Bring the 'Digi-Deto Amulet' found in your envelope on your next visit to exchange it for popcorn.
## Background
In the 'Survey on Gen Z Attention Detox' conducted by SHIBUYA109 lab. on 574 individuals aged 15-24, results showed a significant desire to reduce SNS time and disconnect from devices. 'Going to the movies' was identified as a key behavior for Gen Z to take a break from smartphones. This initiative aims to redefine the movie theater as a space for 'attention detox' and create a new touchpoint between the theater and young people.
## Details
- Period: June 1, 2026, to June 30, 2026 (Weekdays only)
- Location: 109 Cinemas Kawasaki
- Eligibility: High school and university students who purchase eligible ticket types.
- Popcorn Bonus: Exchange vouchers for S, M, or L size popcorn based on the number of vouchers (Expires: End of August 2026).
Tokyu Recreation Co., Ltd. (HQ: Shibuya-ku, Tokyo, President: Tomoo Kimura), in collaboration with 'SHIBUYA109 lab.', a youth marketing research institute operated by SHIBUYA109 Entertainment, Inc. (HQ: Shibuya-ku, Tokyo, President: Ayumi Ishikawa), will host 'Digital Detox Cinema' at 109 Cinemas Kawasaki. This event encourages students to use the cinema as a place for digital detox on weekdays from June 1, 2026, to June 30, 2026.
## How to Participate
1. Seal your turned-off smartphone in the 'Digi-Deto Envelope' provided at the theater entrance.
2. Enjoy the movie and the digital detox experience.
3. Write your impressions on the 'Digi-Deto Ema Sticker' and post it on the 'Digi-Deto' corner in the lobby.
4. Bring the 'Digi-Deto Amulet' found in your envelope on your next visit to exchange it for popcorn.
## Background
In the 'Survey on Gen Z Attention Detox' conducted by SHIBUYA109 lab. on 574 individuals aged 15-24, results showed a significant desire to reduce SNS time and disconnect from devices. 'Going to the movies' was identified as a key behavior for Gen Z to take a break from smartphones. This initiative aims to redefine the movie theater as a space for 'attention detox' and create a new touchpoint between the theater and young people.
## Details
- Period: June 1, 2026, to June 30, 2026 (Weekdays only)
- Location: 109 Cinemas Kawasaki
- Eligibility: High school and university students who purchase eligible ticket types.
- Popcorn Bonus: Exchange vouchers for S, M, or L size popcorn based on the number of vouchers (Expires: End of August 2026).
FAQ
What is the name of the cinema hosting the Digital Detox Cinema event in Kawasaki in June 2026?
109 Cinemas Kawasaki is hosting the Digital Detox Cinema event in collaboration with SHIBUYA109 lab.
Which brand is co-organizing the student-only Digital Detox Cinema event with 109 Cinemas in June 2026?
SHIBUYA109 lab. is co-organizing the Digital Detox Cinema event with 109 Cinemas Kawasaki.
On what type of days will the Digital Detox Cinema event take place at 109 Cinemas in June 2026?
The Digital Detox Cinema event will take place on weekdays throughout June 2026 at 109 Cinemas.
What reward do students receive after participating in the Digital Detox Cinema event at 109 Cinemas in June 2026?
Students receive vouchers for popcorn on their next visit after participating in the Digital Detox Cinema event.
Why are students required to seal their phones during the Digital Detox Cinema event at 109 Cinemas?
Students must seal their phones to encourage 'attention detox' and full immersion in the movie experience.