Tokyu Department Store Revives Department Store Name: ShinQs and Hiyoshi Store to be Renamed on June 11, with Floor Renewals and Commemorative Events

Tokyu Department Store Co., Ltd. (hereinafter, Tokyu Department Store) will change the store names of 'Shibuya Hikarie ShinQs' to 'ShinQs by TOKYU DEPARTMENT STORE' and 'Hiyoshi Tokyu Avenue' to 'Tokyu Department Store Hiyoshi Store' on Thursday, June 11, reviving the department store brand name. In conjunction with this, both stores will sequentially implement floor renewals and commemorative events. Catchphrase and Key Visual to Convey Feelings to Customers Overview of the store name change and release of the 'catchphrase' and 'visual' Since opening the first full-scale terminal department store in the Kanto region, 'Tokyu Department Store,' at Shibuya Station on the Tokyu Toyoko Line in 1934, Tokyu Department Store has been operating its department store business for approximately 90 years, primarily along the Tokyu Line. Department stores possess unique functions not found in shopping centers, such as hospitality, proposal capabilities, self-edited sales floors, gift services, and outside sales. The existence of such department stores has been sought by customers as a necessary element for the community, greatly contributing to enhancing the value of community development along the railway line. To connect this DNA to the future value enhancement of the 'community,' the store names of the two stores will be changed. Amid the redevelopment of the Shibuya Station area, said to be a once-in-a-century event, Tokyu Department Store operates over 27,000 square meters of sales floor space in the Shibuya area, including scattered specialty stores for 'food' and 'beauty.' With the intention of further evolving the department store functions cultivated over many years through Shibuya's community development, the store name of 'Shibuya Hikarie ShinQs' will be changed to 'ShinQs by TOKYU DEPARTMENT STORE.' At the same time, the logo design of the food floor 'Tokyu Noren Street' within ShinQs will be renewed to 'Tokyu Department Store Tokyu Noren Street.' Furthermore, marking the 100th anniversary of the opening of Hiyoshi Station on the Tokyu Toyoko Line in 2026, and valuing the department store functions cultivated in the Hiyoshi area as a necessary element for the community, 'Hiyoshi Tokyu Avenue' will change its store name for the first time in 18 years, reviving the department store brand name as 'Tokyu Department Store Hiyoshi Store.' Along with the store name changes for these two stores, a new catchphrase, 'What you want today, what changes tomorrow,' and a key visual have been released as expressions to convey feelings to customers. The vision of Tokyu Department Store we pursue is to continue being an 'indispensable presence for our customers.' To this end, we are committed to 'thinking of our customers more deeply than anyone else, and supporting our customers with more passion than anyone else.' We aim to further practice our corporate philosophy slogan 'hug everyone,' become an entity that can change our customers' futures for the better, and enhance the value of the 'community' for the next 100 years in collaboration with the Tokyu Group's community development. Key Points to Strengthen with the 'ShinQs by TOKYU DEPARTMENT STORE' Name Change In adopting the Tokyu Department Store brand name, the most important thing to strengthen is the relationship with customers. In particular, we believe our mission is to help customers gain 'memorable experiences' at milestones in their life stages. We will evolve as an 'incubation hub' to achieve this. 1) Beauty Floor Renewal and Introduction of New Brands Based on Customer Needs We will continue to introduce new shops and provide new experiential value throughout the year, including the beauty floor renewal being implemented from spring to autumn this year. [Beauty Floor Renewal (Sequentially in Progress)] As understanding and interest in 'fragrance' as a means of self-expression deepens, we will strengthen the growing 'fragrance' category, offering a wide lineup from major brands to maison and niche fragrances, providing a space where customers can experience and pursue their own unique scent. The floor will be renewed to be accessible to a wide range of age groups, from young people to men. Opened in February is, as its name suggests, a shop for the nose. It is a perfume specialty store that gathers up-and-coming niche fragrances from around the world. The shop, designed as a space where customers can experience each brand more deeply and intensely, is centered around seven representative brands of , each with its own dedicated area. Location: 2nd Floor Expanded and Renewed in April A beauty brand with the concept 'I am myself; happiness is always decided by my heart.' The 'chapter' series, born from the desire for customers to imprint each moment with a scent as if capturing a scene from their lives, offers items that accompany lifestyles, including fragrances, body care, hair care, and room fragrances. Location: 1st Floor Opened in May A multi-fragrance counter where customers can leisurely enjoy encounters with scents in a sophisticated space. We offer a diverse lineup, from iconic scents loved across generations by each brand to fragrances that add a subtle touch of color to daily life. Our knowledgeable staff will assist each customer in finding the perfect scent, considering their lifestyle and preferences. Please enjoy a moment to find a special bottle for yourself, as well as gifts for loved ones. Location: 1st Floor New Beauty POP UP Space Scheduled to Open in October A new POP UP space will be established on the beauty floor, offering experiential content that provides 'discovery, experience, and empathy' through beauty and brands opening for the first time in ShinQs or Shibuya, targeting discerning customers. This will serve as a switch point where customers can encounter a new self through serendipitous meetings. Location: 1st Floor [Responding to the Voices of Regular Customers, Introducing Basic Lifestyle Items] Opened in May Premium brand targeting the global market. It offers a wide variety of legwear that accentuates women's feet with attractive, understated color lineups, timeless materials, and contemporary designs. Location: Inside ShinQs Parts Joist, 2nd Floor [Delivering a 'Pick Up, Touch, and Try' Experience] Scheduled to Open in August offers 'Self-empowerment jewelry' that adds a personal touch of contemporary style and encourages a positive mindset every day. This jewelry brand, previously sold only through its online store, will open its first physical store. Location: 1st Floor 2) 'Tokyu Department Store Tokyu Noren Street' Logo Design Renewal 'Tokyu Noren Street,' which originated as Japan's first shopping arcade in October 1951 and is currently located on the B2 and B3 floors of ShinQs, will have its logo design renewed to 'Tokyu Department Store Tokyu Noren Street' simultaneously with the ShinQs store name change. Partial beautification of the floor is planned for this autumn.