'Bare Skin Beauty Prepared with UV Care' x 'Summer-Shining Color Makeup' Tokyu Department Store's 'Summer Cosmetic Fair' Starts Thursday, April 23 at 3 Shibuya Locations and Other Stores

Special LP: https://www.tokyu-dept.co.jp/shibuyabeautyjam/cosmeticfair/2026summer/index.html Tokyu Department Store Co., Ltd. (hereinafter "the Company") will hold a "Summer Cosmetic Fair" from Thursday, April 23 to Wednesday, May 6 (holiday), 2026, at the cosmetics floors of +Q Beauty in Shibuya Scramble Square, Shibuya Hikarie ShinQs, Kichijoji Store, Tama Plaza Store, Sapporo Store, and other branches. Centered around 3 locations in the Shibuya area (totaling approximately 3,690 square meters and about 100 cosmetics & beauty brands), the editorial department of the beauty media "SHIBUYA BEAUTY JAM," operated by the Company, will propose this season's trends using two keywords: "Bare skin beauty prepared with UV care" and "Summer-shining color makeup." In addition to introducing featured items along with makeup looks supervised by the editorial department, we will deploy a variety of content, including limited edition kits, skin diagnosis and treatment experiences, an Instagram campaign to win afternoon tea at the Cerulean Tower Tokyu Hotel, and new store openings. Planning Background It is said that the amount of UV rays increases from April and reaches a level comparable to midsummer in May. Skin preparation from April to May is important for enjoying color makeup that shines in the summer light while protecting bare skin from UV rays. The Company aggregated the knowledge of approximately 100 cosmetics & beauty shops across 3 locations in the Shibuya area and planned a 14-day fair under the theme of "Let your skin and mood become clear, with light as your ally." The editorial department of the beauty media "SHIBUYA BEAUTY JAM," operated by the Company, has organized this season's trends into two keywords and handled everything from exclusive photoshoots of makeup looks to the selection of featured items. "Bare Skin Beauty Prepared with UV Care" x "Summer-Shining Color Makeup" Keyword 1: Bare skin beauty prepared with UV care - Look "juicy pink" While protecting the skin from ultraviolet rays with UV care, a base makeup that brings out light and transparency with a trendy glossy feel enhances the beauty of the bare skin itself. The look creates a healthy complexion with nuances of gloss and rose. Adding roundness with a reddish blush on the cheeks and layering pink on the high points creates a sense of unity. Applying pink and then bluish tones to the lips creates a slightly cool impression. "Items to create bare skin beauty" ◆ Base Sunscreen that protects the skin from sunlight. Makes fine lines from dryness less noticeable*, resulting in skin with firmness and elasticity. * Efficacy evaluation tested by the brand Crème UV n (Limited Edition) 50g SPF50+・PA++++ 12,100 yen Release Date: Tuesday, April 21 Stores handling: +Q Beauty Shibuya Scramble Square Store, Shibuya Hikarie ShinQs, Kichijoji Store, Tama Plaza Store, Sapporo Store, Shibuya Beauty Jam Online Store ◆ Highlight Stick A highlighter as smooth as a balm. Less sticky, adding a glass-like shine. NARS Light Reflecting Luminizing Stick (5 colors total) 04233 HEAVENLY 6,160 yen Release Date: Friday, April 24 Stores handling: +Q Beauty Shibuya Scramble Square Store, ShinQs Beauty Palette Machida Store, ShinQs Beauty Palette Minami-Machida Store, Shibuya Beauty Jam Online Store * Some products may not be available at semi-self stores ◆ Lip For plump lips with a cool sensation and plump effect*. A lip serum sparkling with delicate blue pearls. * Due to makeup effect JILL STUART Something Pure Blue Lip Bouquet Serum (Limited Edition) 6ml 117 cloud embrace 3,740 yen In-store Reservation Start Date: Friday, May 8 Release Date: Friday, May 22 Stores handling: +Q Beauty Shibuya Scramble Square Store, Shibuya Beauty Jam Online Store Keyword 2: Summer-shining color makeup - Look "cool sparkle" After preparing a smooth blue base, place silver on the inner corners of the eyes and pink gold on the eyelids for a cool gaze. Applying highlighter to the outer corners of the eyes, the root of the nose, and the tip of the nose leads to a three-dimensional face where light stands out. "Color items that shine in the summer" ◆ Face Color / Highlighter A highlighter where two colors beautifully illuminate the skin. Creates an elegant three-dimensional glowing skin with clear transparency and gloss. Prisme Libre Dual Tone Highlighter (4 colors total) 001 Lilac Pink 7,700 yen Stores handling: