Movie "PAW Patrol: The Mighty Movie" x Setagaya Ward x Tokyu Collaboration Campaign Launches

Tokyu Corporation (hereinafter "Tokyu") announces a collaborative campaign (hereinafter "the campaign") in partnership with Setagaya Ward, Toei Pictures Inc., and Shift Plus Co., Ltd. (hereinafter "Shift Plus"), commemorating the nationwide theatrical release of the movie "PAW Patrol: The Mighty Movie" (hereinafter "the film"), a globally popular animated series beloved by children. This campaign features not only the debut of exclusive, Setagaya Ward-only original return gifts for hometown tax donations, but also promotional events and campaigns along the Tokyu railway line, including Setagaya Ward, leveraging Tokyu Group's resources.

<Overview of the Campaign> ・Exclusive Setagaya Ward collaboration return gifts available (Mon, July 6, 2026 – Mon, August 31, 2026) ・Tokyu Furusato Palette X Campaign (Fri, July 17, 2026 – Fri, July 31, 2026) ・Lobby event at 109 Cinemas Futako-Tamagawa (Sat, July 25 and Sun, July 26, 2026)

"PAW Patrol" is a popular Japanese preschool television anime series that began airing in 2019. The story follows a rescue team of a human boy, Ryder, and a group of talented puppies as they respond to emergencies in Adventure Bay. In this film, the team faces a "dino-sized" crisis involving dinosaurs on an island.

Tokyu launched its hometown tax donation portal site "Tokyu Furusato Palette" in October 2019, collaborating with municipalities and local communities to develop original return gifts that maximize the promotion of regional charm, thereby communicating each region's unique appeal and value. Since October 2024, Tokyu has partnered with Shift Plus to operate intermediary entrusted services for hometown tax donations in Setagaya Ward, providing detailed, locally rooted support unique to a company based along the railway corridor.

Setagaya Ward is widely recognized across Japan as a municipality with a large number of families raising children. It promotes "child-friendly urban development" and "building a safe and secure community," implementing comprehensive child and parenting support programs. The ward also actively works toward achieving a harmonious society where people and animals coexist. The worldview of "PAW Patrol," where diverse puppies play leading roles, closely aligns with Setagaya Ward's local character. This synergy makes the film's universe an ideal partner for communicating these values in a relatable way to families with young children. By leveraging the film's characters and narrative, the campaign aims to convey how donations to Setagaya Ward benefit children and parenting families in an engaging and accessible manner, embodying the ward's stated goals. For further details about the campaign, please refer to the attachment below.

[Attachment] ■ Setagaya Ward Original Return Gifts Applications will open on Setagaya Ward's dedicated hometown tax donation website and various other hometown tax portals, offering a wide range of collaborative return gifts for family enjoyment—from daily-use items to keepsakes for special occasions. Contents "Original Sweets & Goods for Home Enjoyment": Includes gourmet items such as cookie tins, sweet potato confections, macarons, and gelato with original acrylic stands, all featuring limited-edition designs, as well as practical items like handkerchiefs for everyday use. Details will be posted on the dedicated website and various hometown tax portals on July 6. ・Dedicated website: https://tokyu-furusato.jp/pawpatrol2026/ ・Tokyu Furusato Palette (donation site): https://tokyu-furusato.jp/ ・Donation period: Mon, July 6, 2026 – Mon, August 31, 2026 ※Donors who contribute during the above period will receive a special design "Donation Receipt Certificate" co-branded with the film.

Cookie tin Macarons Donation Receipt Certificate

Tokyu Furusato Palette X Campaign Contents Follow the official X (formerly Twitter) account of "Tokyu Furusato Palette" and repost the designated campaign post to enter a lottery for exclusive, non-commercial "PAW Patrol: The Mighty Movie" original merchandise. Tokyu Furusato Palette Official X: https://x.com/tokyu_furusato ・Number of prize winners: 15 1 "All Together!" PAW Patrol Eraser Set – 10 winners 2 Plush Keychains [Marshall] [Skye] [Rubble] – 3 winners (1 each) 3 Summer! PAW Patrol Umbrella-Attached Camping Chair (Kids') – 1 winner 4 Adventure Awaits! PAW Patrol Waterproof Backpack (Kids') – 1 winner ・Application period: Fri, July 17, 2026 – Fri, July 31, 2026 ・Winning notification: After following the official Tokyu Furusato Palette X account, reposting the campaign post, and linking via the dedicated campaign URL, winners will immediately see a PAW Patrol-themed result image indicating whether they won.

Smartphone campaign participation screen Winning notification example

109 Cinemas Futako-Tamagawa Lobby Event Contents At 109 Cinemas Futako-Tamagawa (located within Futako-Tamagawa Rise), select return gifts from the collaboration will be sold to the general public, alongside on-site promotion of the dedicated hometown tax donation website. Additionally, activities such as a gacha gacha machine for movie ticket holders and a special booth showcasing Setagaya Ward's diverse return gifts will be available, creating an accessible space that brings Setagaya Ward's hometown tax donation program closer to the public. ・Event dates: Sat, July 25 – Sun, July 26, 2026 ・Event hours: TBA (to be announced on the official X account of Tokyu Furusato Palette) ・Gacha gacha experience: Available while supplies last

Movie "PAW Patrol: The Mighty Movie" (hereinafter "the film") Film Overview "Any problem? PAW Patrol's got it covered!" The "PAW Patrol" team, always bringing energy and smiles, now faces a "dino-sized" crisis involving island dinosaurs!? Cheer them on with a mighty "ROAR" at the theater as they power up and save the day!

・Release date: Fri, July 24, 2026 ・Distributed by: Toei Pictures, Toho ・Official website: https://www.pawpatrol-movie.jp/

Tokyu's Hometown Tax Donation Initiatives Since launching the hometown tax donation portal site "Tokyu Furusato Palette" in October 2019, Tokyu has collaborated with municipalities and local communities nationwide to develop original return gifts that maximize regional promotion. In Setagaya Ward, Tokyu began a joint intermediary entrusted service with Shift Plus in October 2024. With cooperation from Tokyu Railway Co., Ltd., the company has created locally rooted, experiential return gifts such as the "Tokyu Setagaya Line Uezumi Depot Tour" and the "Futako-Tamagawa Station Master Experience," providing tailored support that contributes to solving local challenges and stimulating regional economies. ▶ Tokyu's hometown tax donation site "Tokyu Furusato Palette": https://tokyu-furusato.jp/