From Friday, August 7, 2026, to Sunday, August 30, 2026, a special event commemorating the 10th anniversary of the formation of the 2.5D idol group 'Strawberry Prince' (hereinafter referred to as 'the Event') will be held in Shibuya, primarily at Tokyu Group facilities around Shibuya Station.
The Event will feature a variety of initiatives that allow fans to enjoy Strawberry Prince's 10th anniversary while exploring Shibuya, including digital rallies and photo panels at Tokyu Group facilities around Shibuya Station, as well as food and drink campaigns at participating stores and sales of collaboration menus and products.
Furthermore, a "Jack Train" with Strawberry Prince-themed interior advertisements will run on Tokyu lines, and a collaboration wrapped bus with commemorative designs will operate on Tokyu Bus routes. This will allow attendees to enjoy the Event throughout Shibuya, including during their commutes. A limited-time pop-up store will also open, selling original merchandise from STPR Family, including Strawberry Prince.
Explore Shibuya with Strawberry Prince and enjoy a special, memorable summer experience.
For more details on the Event, please refer to the attached document and the news section on the Strawberry Prince 10th Anniversary website.
News on the Strawberry Prince 10th Anniversary Website: https://strawberryprince-10th-anniversary.stpr.com/news/260628_01/
Event Overview
Event Name: Strawberry Prince 10th Anniversary in Shibuya with TOKYU GROUP
Event Period: Friday, August 7, 2026 - Sunday, August 30, 2026
Planned Initiatives:
1 Strawberry Prince Photo Panels Appear at Tokyu Group Facilities!
2 Original Postcards Presented at Participating Tokyu Group Food & Beverage Stores!
3 Strawberry Prince Collaboration Menu Available at Shibuya Hikarie Cafe & Restaurant!
4 Strawberry Prince Collaboration Products Available at Shibuya Food Dungeon!
5 Tokyu Railways "Strawberry Prince" Collaboration Jack Train to Operate!
6 Tokyu Bus "Strawberry Prince" Collaboration Wrapped Bus to Run in Shibuya!
7 Digital Rally Held Throughout the Shibuya Area, Including Tokyu Group Facilities!
8 Strawberry Prince Takes Over Shibuya Area with Collaboration Ads and In-Store Announcements!
9 STPR Family STORE POPUP - DREAM LAND - Opens at SHIBUYA109 Shibuya Store!
10 Strawberry Prince x Roblox "FASHION RUNWAY SHIBUYA109" to be Held!
Event Details
1 Strawberry Prince Photo Panels Appear at Tokyu Group Facilities!
Photo panels commemorating Strawberry Prince's 10th anniversary will appear at various Tokyu Group facilities in the Shibuya area!
A total of six types of photo panels, featuring illustrations from Strawberry Prince's past to their latest, will be installed.
Enjoy various Strawberry Prince visuals at six Tokyu Group facilities.
Event Period: Friday, August 7 - Sunday, August 30
Participating Facilities: Shibuya Hikarie / SHIBUYA109 Shibuya Store / MAGNET by SHIBUYA109 / Shibuya Mark City / Shibuya Stream / Shibuya Sakura Stage (Total 6 facilities)
*Please check the website of each facility for operating hours. *For details on the installation locations at each facility, please refer to the news section on the Strawberry Prince 10th Anniversary website.
Photo Panel Image *Designs are for illustrative purposes and may be subject to change.
2 Original Postcards Presented at Participating Tokyu Group Food & Beverage Stores!
Receive one "Original Postcard" for every 1,500 yen (tax included, receipts cannot be combined) spent at participating stores! These are special 10th-anniversary design postcards featuring motifs from thumbnails used in past broadcasts. (Available while supplies last at each store).
Distribution Period: Phase 1: Friday, August 7 - Monday, August 17 / Phase 2: Tuesday, August 18 - Sunday, August 30
*Postcard designs vary by facility and period. For details, please refer to the news section on the Strawberry Prince 10th Anniversary website. Participating Facilities: Shibuya Hikarie / MAGNET by SHIBUYA109 / Shibuya Mark City / Shibuya Stream / Shibuya Sakura Stage
3 Strawberry Prince Collaboration Menu Available at Shibuya Hikarie Cafe & Restaurant!
At the Shibuya Hikarie 6th and 7th floor cafes and restaurants, original collaboration menus in "Strawberry Colors" themed around Strawberry Prince will be sold under the title "Shibuya Hikarie Strawberry Celebration!" Each collaboration menu item will come with one original food pick (5 types, randomly distributed) inspired by scenes from Strawberry Prince's music video MV! (Limited quantity, available while supplies last at each store).
Event Period: Friday, August 7 - Sunday, August 30
Venue: Shibuya Hikarie Cafe & Restaurant Floor (6th & 7th Floors) - 22 participating stores
<Collaboration Menu Examples>
Berry Soda Float - 600 yen (tax included) - Gyutan Sumiyaki Rikyu (6th Floor) Raspberry and Mont Blanc Shaved Ice - 2,750 yen (tax included) - Sabrina Pasta & Clam Chowder (6th Floor) Corolla Fresa Calamari Fritto with Beetroot Tartar Sauce Tacos - 1,780 yen (tax included) - Modern Mexican Mayals (7th Floor)
<Original Food Pick Image / Random Distribution - 5 Types>
4 Strawberry Prince Collaboration Products Available at Shibuya Food Dungeon!
"SHIBUYA FOOD DUNGEON," a food festival held at three locations in the food area developed by Tokyu Department Store in Shibuya, aims to transmit and provide unique Shibuya food experiences and has been held since 2024. This fifth iteration collaborates with Strawberry Prince. Original collaboration foods inspired by Strawberry Prince, as well as products with original wrappers or stickers (foods with wrappers/stickers), will be sold. Those who purchase original collaboration foods and foods with wrappers/stickers will receive an "Original Postcard" (3 types) featuring Strawberry Prince illustrations with a summer theme!
(Limited quantity, available while supplies last at each store).
Event Period: Friday, August 7 - Sunday, August 30
Venue:
- Shibuya Mark City 1st Floor / B1 Floor / Shibuchika: Shibuya Tokyu Food Show - 39 shops participating
- Shibuya Hikarie ShinQs by TOKYU DEPARTMENT STORE B2 Floor / B3 Floor: Toyoko Noren-gai - 26 shops participating *Strawberry Mania on the 2nd floor also participating.
- Shibuya Scramble Square Shop & Restaurant 1st Floor / B2 Floor: Tokyu Food Show EDGE - 13 shops participating
*Quantities are limited, so please forgive us if sold out.
*Photos are for illustrative purposes.
<Collaboration Food Examples>
<Collaboration BOX> Pound Cake - 1,718 yen each (tax included) - Atelier Mellow Witch (Photo: White Box) (Shibuya Tokyu Food Show Shibuya Mark City 1st Floor) Mellow Witch (Photo: Brown Box) (Tokyu Food Show EDGE 1st Floor) Strawberry Shake - Takeout 1,080 yen (tax included) / Eat-in 1,100 yen (tax included) - Capital Coffee (Shibuya Tokyu Food Show Shibuya Mark City B1 Floor / Shibuya Hikarie ShinQs Toyoko Noren-gai B3 Floor *Takeout only) Strawberry Pudding Parfait - 1,501 yen (tax included) - Kyobashi Senbikiya (Shibuya Hikarie ShinQs Toyoko Noren-gai B2 Floor)
5 Tokyu Railways "Strawberry Prince" Collaboration Jack Train to Operate!
As a special collaboration between Strawberry Prince's 10th anniversary and Tokyu Railways, a "Strawberry Prince" Jack Train will operate, completely taking over one train set on the Tokyu Toyoko Line!
Inside the Jack Train, Strawberry Prince will cover the entire interior with advertisements and videos commemorating Strawberry Prince's 10th anniversary!
【Operation Period】 Early August - Late August (scheduled)
【Operating Train】 Tokyu Toyoko Line 5050 series, 4000s model, 1 train set (10 cars)
【Operating Section】 Sotetsu Main Line / Sotetsu Izumino Line - Sotetsu Shin-Yokohama Line - Tokyu Shin-Yokohama Line - Tokyu Toyoko Line - Tokyo Metro Fukutoshin Line - Tobu Tojo Line / Yokohama Minatomirai Railway Minatomirai Line - Tokyu Toyoko Line - Tokyo Metro Fukutoshin Line - Seibu Ikebukuro Line / Tobu Tojo Line
*Please refrain from inquiring at station staff regarding this matter.
*During the display period, there is a possibility of cancellation without notice due to disruptions such as train schedule delays.
*For details on the operating period, please check the news section on the Strawberry Prince 10th Anniversary website.
*The Jack Train will only feature interior advertisements.
6 Tokyu Bus "Strawberry Prince" Collaboration Wrapped Bus to Run!
A special collaboration between Strawberry Prince's 10th anniversary and Tokyu Bus!
A collaboration bus, fully wrapped with Strawberry Prince designs, will operate on Tokyu Bus routes departing from and arriving at Shibuya Station!
Two types of wrapped buses featuring the 10th-anniversary visuals will run primarily in the Shibuya area!
【Vehicles & Operation Period】 2 large route buses - Early August - Late August (scheduled)
【Operating Routes】 Shibuya Station originating and terminating routes
*Please refrain from inquiring at the Tokyu Bus Customer Center, sales offices, or drivers regarding this matter.
*During the period, there is a possibility of cancellation without notice due to vehicle maintenance, etc.
*The operating schedule for the targeted wrapped buses is not publicly disclosed. We will not provide advance information on operating status. Please understand that we cannot respond to inquiries.
*For details on the operating period, please check the news section on the Strawberry Prince 10th Anniversary website.
7 Digital Rally Held Throughout the Shibuya Area, Including Tokyu Group Facilities!
A "Digital Rally" commemorating "Strawberry Prince's 10th Anniversary" has been decided! Digital rally spots for Strawberry Prince will appear in various locations throughout the Shibuya area! Collect stamps to get an "Original Smartphone Wallpaper"!
【Event Period】 Friday, August 7 - Sunday, August 30
【Installation Locations】 Scheduled to be installed at multiple locations, including Tokyu Group facilities
*Details will be announced at a later date.
*Please check the website of each facility for operating hours.
*Details of the digital rally will be announced later on the Strawberry Prince 10th Anniversary website.
8 Strawberry Prince Takes Over Shibuya Area with Collaboration Ads and In-Store Announcements!
Collaboration advertisements will appear in various locations throughout the Shibuya area. Additionally, in-store announcements by Strawberry Prince members are scheduled to be broadcast at some Tokyu Group tenants.
【Display Period】 Details to be announced at a later date.
【Display Locations】 Details to be announced at a later date.
9 STPR Family POPUP STORE POPUP - DREAM LAND -
As a collaboration commemoration for this event, the "STPR Family STORE - DREAM LAND -" will be temporarily open at SHIBUYA109 Shibuya Store.
Exclusive merchandise for "STPR Family STORE - DREAM LAND -" will be available.
【Event Period】 Friday, August 7 - Sunday, August 30
【Venue】 SHIBUYA109 Shibuya Store B1 Floor DISP!!!
10 Strawberry Prince x Roblox "FASHION RUNWAY SHIBUYA109" to be Held!
To commemorate the collaboration between Strawberry Prince and Tokyu Group, a special collaboration between "Strawberry Prince" and "Roblox FASHION RUNWAY SHIBUYA109" has been realized! In the SHIBUYA109 game within Roblox, Strawberry Prince's 10th-anniversary collaboration graphics will appear on the field!
Furthermore, various initiatives are planned, including the sale of limited-edition collaboration items!
【Implementation Period】 Friday, August 7 - Sunday, August 30
【Collaboration Details】 Details to be announced at a later date.
*All content is subject to change without prior notice. Please understand this in advance.
【2.5D Idol Group "Strawberry Prince"】
A 2.5D idol group active across various platforms, primarily video streaming sites.
In 2016, creators who delivered videos in various genres such as "Utattemita" (cover songs) and game streaming gathered around leader "Nanamori." to form "Strawberry Prince / Strawberry Prince" and begin their activities!
As of June 2026, their official YouTube channel has accumulated over 10.4 billion views, with over 4.4 million subscribers, and the total number of followers across their social media accounts, including individual members, exceeds 50.5 million.
Their arena tour held in January 2023 across 11 locations nationwide, with 44 performances, drew approximately 350,000 attendees. At the end of the same year, they appeared on the 74th NHK Kohaku Uta Gassen. In 2024, they were active in media, hosting their own terrestrial TV program on the TBS network. Their first single, "Hajimari no Monogatari," released in June of the same year, ranked first on the Oricon (June 17th combined) and Billboard JAPAN (June 12th Top Singles Sales) charts. The group's first animated film, "Gekijoban Strawberry Prince: Hajimari no Monogatari ~Strawberry School Festival!!!~," released in July of the same year, garnered significant attention both domestically and internationally, with overseas screenings starting in June 2025. Their best-of album, "Strawberry Prince Forever," released in January 2025, achieved a triple crown by ranking first on the Oricon (January 14th weekly, January 20th combined) and Billboard JAPAN (January 12th Top Albums Sales) charts. At the "Strawberry Memory Vol. Forever!! 'Strawberry Prince Best Album Release Party 2025'" held in the same month, approximately 50,000 people attended over two days. They will celebrate their 10th anniversary in June 2026. A commemorative arena tour is planned with 13 performances in 4 cities.
They continue to expand their activities to deliver "fun" to their listeners.
●Strawberry Prince 10th Anniversary Site https://strawberryprince-10th-anniversary.stpr.com/
●Strawberry Prince Official Site https://strawberryprince.stpr.com/
● Official YouTube https://www.youtube.com/@StrawberryPrince
Rights Notation: © STPR Inc.
FACT BOX
- Source: PR TIMES
- Category: Event
- Organizations: SHIBUYA109 / Roblox